Charles Schwab & Co.
$5.0T reported client assets across 6,096 advisory firms in FY2025 annual amendments
Reported client assets over time
$920B
$4.8T
2017
2025
Same-firm comparison: 5,331 firms that reported Charles Schwab & Co. in both FY2024 and FY2025 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018, 2019, 2020, 2021, 2022 are shown but partial — only FY2017: 1,977 cohort firms, FY2018: 2,482 cohort firms, FY2019: 2,850 cohort firms, FY2020: 3,293 cohort firms, FY2021: 3,833 cohort firms, FY2022: 4,261 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Charles Schwab Investment Management, Inc | $223B | $1.7T | 12.9% | 03/30/2026 |
| Creative Planning, Llc | $152B | $296B | 51.6% | 03/31/2026 |
| Focus Partners Wealth, Llc | $90.6B | $182B | 49.8% | 02/02/2026 |
| Fisher Asset Management, Llc | $85.0B | $387B | 22.0% | 02/11/2026 |
| Corient Private Wealth Lp | $83.0B | $165B | 50.2% | 03/31/2026 |
| Cerity Partners Llc | $74.4B | $162B | 46.0% | 03/31/2026 |
| Financial Engines Advisors L.L.C. | $73.0B | $326B | 22.4% | 03/31/2026 |
| Wealth Enhancement Advisory Services, Llc | $70.4B | $122B | 57.6% | 03/26/2026 |
| Mariner, Llc | $64.4B | $125B | 51.4% | 03/27/2026 |
| Mercer Global Advisors Inc. | $57.7B | $84.4B | 68.4% | 03/31/2026 |
| Aperio Group, Llc | $50.9B | $152B | 33.5% | 03/31/2026 |
| Ep Wealth Advisors, Llc. | $33.3B | $45.1B | 73.7% | 03/31/2026 |
| Cibc Private Wealth Advisors, Inc. | $33.1B | $67.8B | 48.8% | 03/31/2026 |
| Hightower Advisors, Llc | $31.2B | $199B | 15.7% | 03/31/2026 |
| Moneta Group Investment Advisors, Llc | $28.9B | $50.5B | 57.2% | 03/31/2026 |
| Savant Capital, Llc | $28.6B | $38.1B | 75.0% | 03/28/2026 |
| Pathstone Family Office, Llc | $28.0B | $110B | 25.4% | 03/31/2026 |
| Focus Partners Advisor Solutions, Llc | $25.8B | $36.4B | 70.9% | 03/31/2026 |
| Fiducient Advisors Llc | $24.4B | $97.5B | 25.0% | 03/30/2026 |
| Orion Portfolio Solutions, Llc | $24.0B | $64.8B | 37.0% | 03/31/2026 |
| Wealthspire Advisors Llc | $23.7B | $29.4B | 80.8% | 03/27/2026 |
| Smartx Advisory Solutions Llc | $21.6B | $27.0B | 80.0% | 03/31/2026 |
| Hb Wealth Management, Llc | $20.5B | $30.2B | 68.1% | 03/25/2026 |
| Ae Wealth Management, Llc | $20.3B | $49.8B | 40.8% | 03/31/2026 |
| Allworth Financial, L.P. | $20.1B | $33.6B | 60.0% | 03/20/2026 |
| Quantinno Capital Management Lp | $19.2B | $60.9B | 31.5% | 03/31/2026 |
| Waverly Advisors, Llc | $16.7B | $29.8B | 56.2% | 03/31/2026 |
| Cwm, Llc | $16.6B | $50.6B | 32.9% | 02/24/2026 |
| Signature Estate & Investment Advisors Llc | $16.4B | $22.5B | 72.9% | 03/31/2026 |
| Morningstar Investment Management Llc | $16.1B | $87.8B | 18.4% | 03/27/2026 |
| Aspiriant, Llc | $15.9B | $18.0B | 88.0% | 03/30/2026 |
| Johnson Investment Counsel, Inc. | $15.8B | $23.0B | 68.8% | 03/24/2026 |
| Mai Capital Management, Llc | $15.4B | $52.1B | 29.5% | 03/31/2026 |
| Cetera Investment Advisers Llc | $15.3B | $257B | 6.0% | 03/24/2026 |
| Townsquare Capital, Llc | $15.1B | $18.1B | 83.4% | 03/31/2026 |
| Usi Advisors, Inc. | $14.9B | $56.3B | 26.4% | 03/30/2026 |
| Choreo, Llc | $14.6B | $19.1B | 76.5% | 03/25/2026 |
| United Capital Financial Advisors, Llc | $14.4B | $24.6B | 58.4% | 03/31/2026 |
| Modera Wealth Management, Llc | $13.0B | $17.7B | 73.6% | 03/18/2026 |
| Breckinridge Capital Advisors Inc | $12.5B | $54.3B | 22.9% | 03/18/2026 |
| Sanctuary Advisors, Llc | $12.4B | $34.9B | 35.5% | 03/31/2026 |
| 55 I, Llc | $12.3B | $36.7B | 33.4% | 03/31/2026 |
| Onedigital Investment Advisors Llc | $12.1B | $155B | 7.8% | 04/01/2026 |
| Lido Advisors, Llc | $11.5B | $42.5B | 27.1% | 03/19/2026 |
| Freestone Capital Management, Llc | $11.3B | $14.5B | 77.5% | 03/30/2026 |
| Offit Capital Advisors Llc | $10.9B | $20.6B | 53.0% | 03/30/2026 |
| Gw&K Investment Management, Llc | $10.7B | $52.8B | 20.2% | 03/26/2026 |
| Luther King Capital Management Corporation | $10.6B | $30.1B | 35.2% | 06/27/2025 |
| Osaic Advisory Services, Llc | $10.5B | $15.5B | 67.5% | 03/31/2026 |
| Clearstead Advisors, Llc | $9.8B | $33.9B | 28.9% | 03/30/2026 |
| Openarc Corporate Advisory, Llc | $9.8B | $10.1B | 97.0% | 03/27/2026 |
| Laird Norton Wetherby Wealth Management, Llc | $9.8B | $12.2B | 80.0% | 03/31/2026 |
| Baker Street Advisors, Llc | $9.7B | $20.8B | 46.7% | 03/31/2026 |
| Nuveen Asset Management, Llc | $9.7B | $280B | 3.5% | 03/24/2026 |
| Bleakley Financial Group, Llc | $9.6B | $15.1B | 63.8% | 03/30/2026 |
| Joel Isaacson & Co., Llc | $9.3B | $9.3B | 100.0% | 03/12/2026 |
| Ferguson Wellman Capital Management, Inc. | $9.3B | $10.7B | 86.8% | 03/27/2026 |
| Mycio Wealth Partners, Llc | $9.2B | $15.8B | 58.1% | 03/27/2026 |
| Forvis Mazars Wealth Advisors, Llc | $9.0B | $9.8B | 92.5% | 08/20/2025 |
| H&H International Investment, Llc | $9.0B | $25.5B | 35.1% | 01/20/2026 |
| Farther Finance Advisors, Llc | $8.7B | $16.0B | 54.3% | 03/30/2026 |
| Northrock Partners, Llc | $8.5B | $12.2B | 69.9% | 03/31/2026 |
| Forum Financial Management, Lp | $8.5B | $8.7B | 97.3% | 03/28/2026 |
| Empirical Financial Services, Llc | $8.4B | $8.4B | 99.8% | 03/31/2026 |
| Bbr Partners, Llc | $8.3B | $36.5B | 22.7% | 03/31/2026 |
| Fund Evaluation Group, Llc | $8.3B | $23.9B | 34.6% | 03/31/2026 |
| Gradient Investments, Llc | $8.2B | $8.2B | 99.8% | 02/04/2026 |
| Foundations Investment Advisors Llc | $8.0B | $10.1B | 78.9% | 03/26/2026 |
| Vestmark Advisory Solutions, Inc. | $7.8B | $49.9B | 15.5% | 03/30/2026 |
| Geowealth Management Llc | $7.7B | $17.6B | 43.9% | 03/24/2026 |
| Modern Wealth Management, Llc | $7.7B | $10.9B | 70.3% | 03/18/2026 |
| Callan Family Office, Llc | $7.6B | $10.2B | 74.9% | 03/30/2026 |
| Newedge Advisors, Llc | $7.6B | $43.2B | 17.5% | 03/31/2026 |
| Tiaa Kaspick, Llc | $7.6B | $8.7B | 86.8% | 03/26/2026 |
| United Planners' Financial Services Of America A Limited Partner | $7.6B | $12.8B | 59.3% | 03/30/2026 |
| Jmg Financial Group Ltd | $7.4B | $7.5B | 98.3% | 03/23/2026 |
| Apella Capital, Llc | $7.2B | $9.8B | 74.0% | 03/30/2026 |
| Silvercrest Asset Management Group Llc | $7.1B | $28.3B | 25.1% | 03/31/2026 |
| Bartlett & Co. Wealth Management Llc | $7.1B | $10.3B | 69.3% | 03/27/2026 |
| Atria Investments, Inc. | $6.9B | $11.0B | 62.8% | 03/17/2026 |
| Evergreen Capital Management Llc | $6.9B | $7.2B | 96.1% | 03/26/2026 |
| Sequoia Financial Advisors, L.L.C. | $6.9B | $32.2B | 21.3% | 03/18/2026 |
| Prowell Financial Management, Llc | $6.8B | $6.9B | 98.5% | 03/24/2026 |
| Hub Investment Partners, Llc | $6.7B | $11.9B | 56.8% | 03/30/2026 |
| Circle Wealth Management, Llc | $6.7B | $14.1B | 47.5% | 03/31/2026 |
| Vanguard Personalized Indexing Management | $6.7B | $11.4B | 58.6% | 03/30/2026 |
| Hantz Financial Services, Inc. | $6.6B | $10.0B | 66.5% | 03/13/2026 |
| Cw Advisors, Llc | $6.6B | $15.2B | 43.4% | 03/31/2026 |
| Aptus Capital Advisors, Llc | $6.6B | $14.1B | 46.7% | 03/26/2026 |
| Nicholas Hoffman & Company, Llc | $6.4B | $8.3B | 78.0% | 02/20/2026 |
| Valmark Advisers Inc | $6.4B | $10.2B | 62.6% | 02/24/2026 |
| Plancorp, Llc | $6.3B | $8.4B | 75.3% | 03/17/2026 |
| Pinnacle Associates, Ltd. | $6.3B | $10.4B | 60.6% | 03/26/2026 |
| R M Davis Inc | $6.2B | $8.2B | 76.2% | 03/30/2026 |
| Jordan Park Group Llc | $6.1B | $23.3B | 26.2% | 03/31/2026 |
| Signaturefd, Llc | $6.1B | $9.7B | 63.0% | 03/30/2026 |
| Chicago Partners Investment Group Llc | $6.0B | $7.5B | 80.0% | 03/17/2026 |
| The Mather Group, Llc | $5.9B | $13.4B | 44.1% | 02/02/2026 |
| Perigon Wealth Management, Llc | $5.9B | $11.3B | 52.2% | 03/30/2026 |
| Capital Advisors, Inc. | $5.9B | $7.4B | 78.9% | 03/16/2026 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.