Empirical Financial Services, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 152622
· SEC file 801-72168
· Seattle, WA
· www.instagram.com
☆ Save with Pro
ADV data as of Jul 29, 2026
- Regulatory AUM
- $8.4B
- Discretionary
- $8.4B
- Clients
- 2,400
- Avg AUM / client
- $3.5M
- Accounts
- 8,690
- Employees
- 94
AUM over time
$364M
$8.4B
Dec 2011
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 29, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 555 | $268M | 3.18% |
| High net worth individuals | 1,839 | $8.0B | 94.7% |
| Pooled investment vehicles (non-investment companies) | 1 | $16.4M | 0.19% |
| Charitable organizations | 5 | $19.5M | 0.23% |
| Corporations and other businesses | Fewer than 5 clients | $141M | 1.67% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Mar 2024 · $21.5M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Empirical Alternative Income Fund, Lp | Other Private Fund | Delaware | $21.5M | 62 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Scpmg Keogh Plan Southern California Permanente Medical Group | 2024 | |
| Schwabplan Retirement Savings And Investment Plan The Charles Schwab Corporation | 2024 | |
| United Airlines Pilot Retirement Account Plan United Airlines, Inc. | 2024 |
People (71)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kenneth Robert Smith | Chief Executive Officer & Member | CFP | Jun 2010 (16y) | 50% – 75% |
| Ethan Andrew Broga | Director Of Financial Planning & Member | CFP | Jul 2010 (16y) | 10% – 25% |
| Shan Zubair | Financial Advisor & Member | CFP | Jul 2010 (16y) | Less than 5% |
| Simon Joshua Liu | Chief Marketing Technology Officer & Member | Jul 2010 (16y) | Less than 5% | |
| Lorne David Enquist | Chief Financial Officer & Member | Jun 2011 (15y) | 10% – 25% | |
| Erik James Lehr | Chief Investment Officer & Member | CFA | Nov 2013 (13y) | Less than 5% |
| Michael Patrick Kelly | President & Chief Wealth Strategist & Member | CFP CFA | May 2015 (11y) | 5% – 10% |
| James Allen Jones | Director Of Tax And Wealth Transfer & Member | Dec 2016 (10y) | Less than 5% | |
| Justin Wyatt Buller | Chief Compliance Officer | Jan 2021 (6y) | Less than 5% | |
| Mercado, Joseph Homer, Carlos | Chief Operations Officer & Member | Feb 2023 (4y) | Less than 5% | |
| White, Jaime, Chelan Christina | Chief Of Staff | Feb 2023 (4y) | Less than 5% | |
| Brian David Reed | Registered representative | CFP | Dec 2013 (13y) | |
| Jason Phillip Sulkosky | Registered representative | CFP | Apr 2014 (12y) | |
| Lindsay Marie Farnsworth | Registered representative | Nov 2015 (11y) | ||
| John Thomas Miller | Registered representative | CFP | Apr 2018 (8y) | |
| Mark Bret Umek | Registered representative | CFP | Dec 2019 (7y) | |
| Tassie Sonya Medlin | Registered representative | CFP | Feb 2020 (6y) | |
| Christopher Jordan Edwards | Registered representative | CFP CFA | Mar 2020 (6y) | |
| Cristina Marie Campbell | Registered representative | CFP | Jan 2021 (6y) | |
| Shannon James Bene | Registered representative | CFP | Feb 2021 (5y) | |
| Chance Joseph Leiseth | Registered representative | CFP | Oct 2021 (5y) | |
| Kevin Byrd | Registered representative | CFP | Jan 2022 (5y) | |
| Samuel Platcow | Registered representative | Apr 2022 (4y) | ||
| Dustin Michael Rue | Registered representative | CFP | Apr 2022 (4y) | |
| Robert Dale Thomas | Registered representative | May 2022 (4y) | ||
| Alex Julian Medin | Registered representative | CFP | Jun 2022 (4y) | |
| Alexander Joseph Bartos | Registered representative | CFP CFA | Jul 2022 (4y) | |
| Wenwen Dong | Registered representative | CFP | Sep 2022 (4y) | |
| Eric Arndt | Registered representative | Nov 2022 (4y) | ||
| David Scott Raney | Registered representative | CFP Chartered Financial Consultant | Feb 2023 (3y) | |
| Erich Robert Gebbie | Registered representative | CFP | Apr 2023 (3y) | |
| Charles E Pyle | Registered representative | CFP CFA | May 2023 (3y) | |
| Peter John Michel | Registered representative | CFA | Jun 2023 (3y) | |
| Robert Thomas | Registered representative | Jul 2023 (3y) | ||
| Luke Cho | Registered representative | CFP | Aug 2023 (3y) | |
| Christine Young Bowe | Registered representative | Feb 2024 (2y) | ||
| Helena Zhu Dempsey | Registered representative | Apr 2024 (2y) | ||
| Jack Zheng Sun | Registered representative | CFA | Jun 2024 (2y) | |
| Jacob Ronald Montemayor | Registered representative | CFP | Jun 2024 (2y) | |
| Robert Michael Higueria | Registered representative | Jun 2024 (2y) | ||
| Jake Ryan Riddell | Registered representative | CFA | Jun 2024 (2y) | |
| Yisha Wang | Registered representative | CFP | Jun 2024 (2y) | |
| Eva Aihua Xu | Registered representative | CFA | Aug 2024 (2y) | |
| Curtis Frank Elijah | Registered representative | CFA | Sep 2024 (2y) | |
| Joyce Virginia Bloomquist | Registered representative | CFP | Oct 2024 (2y) | |
| Jason Dunbar | Registered representative | CFP | Nov 2024 (2y) | |
| Kilian Patrick Larose | Registered representative | Nov 2024 (2y) | ||
| Isaiah Moshe Paul | Registered representative | Dec 2024 (2y) | ||
| Dominic Anthony Wright | Registered representative | CFP | Apr 2025 (1y) | |
| Marsha Jong | Registered representative | CFA | Apr 2025 (1y) | |
| Brady Franklin Mcswain | Registered representative | May 2025 (1y) | ||
| Sean Kelly Rodricks | Registered representative | CFP | Jul 2025 (1y) | |
| Cameron D Cole | Registered representative | CFP | Jul 2025 (1y) | |
| Bohan Liu | Registered representative | CFA | Oct 2025 (1y) | |
| Quinn Snell | Registered representative | CFA | Oct 2025 (1y) | |
| Joseph June Park | Registered representative | CFA | Nov 2025 (1y) | |
| Jordan Alexander Arreola | Registered representative | Jan 2026 (1y) | ||
| Michael Jay Hamrick | Registered representative | Jan 2026 (1y) | ||
| Ngoc Phung Pauline Le | Registered representative | Jan 2026 (1y) | ||
| Jorge Luis Rosas | Registered representative | CFP | Jan 2026 (1y) | |
| Michael Kusumoto Sanger | Registered representative | Jan 2026 (1y) | ||
| Kelly Jane Romano | Registered representative | CFP | Jan 2026 (1y) | |
| Samuel Reynolds Brigham | Registered representative | CFA | Jan 2026 (1y) | |
| Sogol Javan Oskouei | Registered representative | Feb 2026 (0y) | ||
| Erica Renee Long | Registered representative | Mar 2026 (0y) | ||
| Jack Edward Rimbach | Registered representative | May 2026 (0y) | ||
| David O'day | Registered representative | May 2026 (0y) | ||
| Mia Bratcher | Registered representative | May 2026 (0y) | ||
| Will Theodore | Registered representative | May 2026 (0y) | ||
| Sean Patrick Hanson | Registered representative | CFP | Jun 2026 (0y) | |
| Alexander Gangl | Registered representative | CFP CFA | Jun 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $21.5M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Empirical Alternative Income Fund, Lp | Other Private Fund | $21.5M | $250K | 62 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Scpmg Keogh Plan | Southern California Permanente Medical Group | 11,088 | $7.9B | 01/01/2024 |
| Schwabplan Retirement Savings And Investment Plan | The Charles Schwab Corporation | 32,145 | $8.9B | 01/01/2024 |
| United Airlines Pilot Retirement Account Plan | United Airlines, Inc. | 17,444 | $16.8B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/07/2026 | 1.43 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $8.4B (100% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 29, 2026.
View current Form ADV (SEC/IAPD) ↗