Pershing
$941B reported client assets across 658 advisory firms in FY2023 annual amendments
Reported client assets over time
$337B
$845B
2017
2023
Same-firm comparison: 549 firms that reported Pershing in both FY2022 and FY2023 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018, 2019, 2020 are shown but partial — only FY2017: 262 cohort firms, FY2018: 310 cohort firms, FY2019: 355 cohort firms, FY2020: 407 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Osaic Wealth, Inc. | $73.5B | $94.6B | 77.7% | 03/28/2024 |
| Cetera Investment Advisers Llc | $71.5B | $104B | 68.5% | 03/28/2024 |
| N | $69.7B | $86.3B | 80.8% | 03/26/2024 |
| Envestnet Asset Management, Inc. | $57.0B | $426B | 13.4% | 03/28/2024 |
| Cambridge Investment Research Advisors, Inc. | $36.1B | $87.4B | 41.3% | 03/30/2024 |
| Tiaa Cref Individual & Institutional Services, Llc | $32.7B | $32.7B | 100.0% | 03/27/2024 |
| Citigroup Global Markets Inc. | $32.0B | $40.5B | 79.0% | 03/27/2024 |
| Empower Advisory Group, Llc | $28.3B | $134B | 21.1% | 03/28/2024 |
| Bny Mellon Advisors, Inc. | $18.1B | $19.7B | 92.0% | 03/29/2024 |
| Hightower Advisors, Llc | $16.2B | $130B | 12.5% | 03/28/2024 |
| Davenport & Company Llc | $15.0B | $19.3B | 77.5% | 03/25/2024 |
| Benjamin F. Edwards & Company, Incorporated | $13.1B | $13.2B | 99.9% | 03/28/2024 |
| Stephens Inc. | $12.9B | $13.6B | 94.6% | 03/28/2024 |
| Rbc Rochdale, Llc | $12.5B | $60.1B | 20.7% | 01/26/2024 |
| Sanctuary Advisors, Llc | $11.9B | $22.0B | 53.8% | 03/26/2024 |
| Cresset Asset Management, Llc | $11.8B | $43.7B | 27.0% | 03/27/2024 |
| Mason Investment Advisory Services Inc | $10.4B | $12.2B | 85.5% | 03/29/2024 |
| Smartx Advisory Solutions Llc | $10.2B | $22.9B | 44.4% | 03/15/2024 |
| First Manhattan Co. Llc | $10.2B | $31.8B | 31.9% | 03/29/2024 |
| Envestnet Portfolio Solutions, Inc. | $8.5B | $40.5B | 20.9% | 03/28/2024 |
| Pfs Investments Inc. | $8.5B | $8.5B | 100.0% | 03/29/2024 |
| Gardner Russo & Quinn Llc | $7.5B | $10.1B | 74.2% | 02/09/2024 |
| Sapient Capital Llc | $7.3B | $9.3B | 78.3% | 03/25/2024 |
| Capital Analysts, Llc | $6.9B | $7.1B | 97.5% | 03/28/2024 |
| Transamerica Retirement Advisors, Llc | $6.8B | $12.7B | 53.4% | 03/29/2024 |
| Silvercrest Asset Management Group Llc | $6.2B | $33.3B | 18.7% | 03/29/2024 |
| Northcoast Asset Management Llc | $6.2B | $11.3B | 54.6% | 03/30/2024 |
| Seven Post Investment Office Lp | $6.0B | $7.5B | 80.3% | 03/25/2024 |
| Orgel Wealth Management, Llc | $5.9B | $7.1B | 82.6% | 03/27/2024 |
| N | $5.5B | $6.9B | 79.9% | 03/28/2024 |
| Harris Associates Lp | $5.3B | $101B | 5.2% | 03/19/2024 |
| Tocqueville Asset Management Lp | $5.1B | $8.9B | 57.6% | 03/21/2024 |
| Bny Mellon Securities Corporation | $4.5B | $6.1B | 73.9% | 03/28/2024 |
| Snowden Capital Advisors Llc | $4.4B | $5.9B | 73.7% | 03/30/2024 |
| Bear Creek Asset Management, Llc | $4.3B | $4.6B | 92.6% | 03/13/2024 |
| Moran Wealth Management, Llc | $4.3B | $4.3B | 100.0% | 03/26/2024 |
| Johnson Wealth Inc. | $4.0B | $8.4B | 47.9% | 03/28/2024 |
| Cassaday & Co Wealth Management Llc | $4.0B | $5.0B | 81.1% | 03/18/2024 |
| Ehrenkranz Partners L.P. | $3.8B | $18.0B | 21.1% | 03/08/2024 |
| Brave Warrior Advisors, Llc | $3.8B | $5.2B | 71.8% | 03/29/2024 |
| Bolton Securities Corp | $3.7B | $5.9B | 63.7% | 03/30/2024 |
| Harbor Investment Advisory, Llc | $3.7B | $5.2B | 71.1% | 03/27/2024 |
| Independent Financial Group, Llc | $3.6B | $6.8B | 53.8% | 03/29/2024 |
| Osaic Institutions, Inc. | $3.6B | $3.6B | 100.0% | 03/26/2024 |
| Hornor, Townsend & Kent, Llc | $3.6B | $6.9B | 52.3% | 03/26/2024 |
| Summit Trail Advisors, Llc | $3.5B | $17.7B | 20.0% | 03/28/2024 |
| Rpoa Advisors, Inc. | $3.5B | $3.6B | 98.9% | 01/26/2024 |
| M Holdings Securities, Inc. | $3.5B | $4.5B | 77.2% | 03/30/2024 |
| Sendero Wealth Management, Llc | $3.5B | $5.2B | 66.3% | 03/22/2024 |
| Balentine Llc | $3.3B | $4.7B | 70.6% | 03/27/2024 |
| Focus Partners Advisor Solutions, Llc | $3.1B | $25.7B | 12.2% | 03/20/2024 |
| N | $3.1B | $4.7B | 67.1% | 03/28/2024 |
| Ruane, Cunniff & Goldfarb L.P. | $3.1B | $9.7B | 32.3% | 03/27/2024 |
| Jefferies Investment Advisers Llc | $3.0B | $3.1B | 97.7% | 02/29/2024 |
| Allen Investment Management, Llc | $2.9B | $13.8B | 21.3% | 03/22/2024 |
| Money Concepts Capital Corp | $2.9B | $2.9B | 98.2% | 03/12/2024 |
| Geneos Wealth Management, Inc. | $2.8B | $5.2B | 54.6% | 03/26/2024 |
| N | $2.8B | $3.5B | 79.4% | 03/28/2024 |
| Arvest Investments, Inc. | $2.7B | $2.6B | 104.3% | 03/15/2024 |
| Td Private Client Wealth Llc | $2.7B | $12.3B | 22.0% | 01/31/2024 |
| Voya Financial Advisors, Inc. | $2.7B | $2.7B | 100.0% | 02/26/2024 |
| T. Rowe Price Advisory Services, Inc. | $2.6B | $2.6B | 100.0% | 03/28/2024 |
| Tolleson Private Wealth Management, Llc | $2.5B | $8.2B | 30.5% | 03/29/2024 |
| Ipg Investment Advisors, Llc | $2.5B | $3.5B | 71.1% | 03/27/2024 |
| Bragg Financial Advisors Inc | $2.4B | $3.4B | 69.9% | 03/15/2024 |
| Willis Investment Counsel Inc | $2.4B | $3.5B | 69.1% | 03/20/2024 |
| Altair Advisers, Llc | $2.4B | $7.4B | 32.2% | 03/29/2024 |
| N | $2.2B | $2.4B | 91.9% | 03/28/2024 |
| Coastal Bridge Advisors, Llc | $2.2B | $2.8B | 76.8% | 03/28/2024 |
| N | $2.1B | $2.1B | 100.0% | 03/29/2024 |
| Insigneo Advisory Services, Llc | $2.1B | $3.1B | 69.5% | 03/28/2024 |
| Key Financial, Inc. | $2.1B | $2.2B | 96.5% | 03/14/2024 |
| Bill Few Associates, Inc. | $2.0B | $2.1B | 95.5% | 03/25/2024 |
| Oxford Financial Group, Ltd. Llc | $1.9B | $18.2B | 10.4% | 03/27/2024 |
| N | $1.8B | $3.0B | 59.8% | 03/29/2024 |
| N | $1.8B | $3.3B | 52.4% | 03/08/2024 |
| Cozad Asset Management Inc | $1.8B | $1.9B | 91.0% | 03/28/2024 |
| Rothschild Investment Llc | $1.7B | $2.0B | 86.9% | 03/27/2024 |
| Quantinno Capital Management Lp | $1.7B | $4.3B | 39.5% | 03/28/2024 |
| Creativeone Securities, Llc | $1.6B | $1.7B | 94.9% | 03/15/2024 |
| Baldwin Wealth Partners, Llc | $1.6B | $2.3B | 70.4% | 03/26/2024 |
| Focus Financial Network, Inc. | $1.6B | $5.4B | 29.2% | 03/28/2024 |
| St. Germain Investment Management, Inc. | $1.6B | $2.7B | 57.5% | 03/29/2024 |
| Blb & B Advisors, Llc | $1.5B | $2.3B | 66.5% | 03/25/2024 |
| Atomic Invest Llc | $1.5B | $1.5B | 100.0% | 03/31/2024 |
| First Citizens Investor Services, Inc. | $1.5B | $1.7B | 88.3% | 03/30/2024 |
| Landaas & Company, Llc | $1.5B | $1.5B | 99.0% | 03/27/2024 |
| First Heartland Consultants, Inc. | $1.5B | $1.7B | 87.4% | 03/20/2024 |
| Douglass Winthrop Advisors Llc | $1.5B | $5.0B | 29.6% | 03/29/2024 |
| Port Capital Llc | $1.4B | $2.3B | 63.3% | 03/11/2024 |
| Liberty One Investment Management, Llc | $1.4B | $2.0B | 70.2% | 02/21/2024 |
| Mcinroy & Wood Limited | $1.3B | $2.7B | 48.9% | 07/27/2023 |
| Blackhill Capital, Inc | $1.3B | $1.3B | 100.0% | 03/20/2024 |
| Well Done, Llc | $1.3B | $1.7B | 73.9% | 02/12/2024 |
| Ars Investment Partners, Llc | $1.2B | $1.6B | 75.7% | 03/29/2024 |
| Xp Advisory Us, Inc. | $1.2B | $1.5B | 76.7% | 03/28/2024 |
| N | $1.2B | $1.4B | 83.5% | 03/13/2024 |
| Mayflower Financial Advisors, Llc | $1.1B | $4.7B | 24.5% | 03/26/2024 |
| Cjm Wealth Advisers, Ltd. | $1.1B | $1.1B | 100.0% | 02/26/2024 |
| Rossmore Private Capital, Llc | $1.1B | $1.1B | 95.5% | 03/15/2024 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.