Cassaday & Co Wealth Management Llc
SEC-registered
Insurance-Affiliated · Mid-sized ($1B–$10B)
CRD 317672
· SEC file 801-122868
· Mclean, VA
· twitter.com
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ADV data as of Mar 09, 2026
- Regulatory AUM
- $7.1B
- Discretionary
- $7.1B
- Clients
- 3,267
- Avg AUM / client
- $2.2M
- Accounts
- 3,267
- Employees
- 97
AUM over time
$0
$7.1B
Nov 2021
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 09, 2026
Investments (13F portfolio — 1,361 positions, $4,694,270,658)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard World Fd | MEGA GRWTH IND | $1,366,644,683 | 3,719,368 | 29.1% | 19.1% |
| 2 | World Gold Tr | SPDR GLD MINIS | $308,505,732 | 3,328,360 | 6.57% | 4.32% |
| 3 | Schwab Strategic Tr | US DIVIDEND EQ | $293,577,714 | 9,569,026 | 6.25% | 4.11% |
| 4 | Ishares Tr | RUS 2000 GRW ETF | $293,561,283 | 935,475 | 6.25% | 4.11% |
| 5 | Ishares Tr | RUS MD CP GR ETF | $279,908,074 | 2,184,734 | 5.96% | 3.92% |
| 6 | Vanguard Scottsdale Fds | LONG TERM TREAS | $269,456,084 | 4,867,782 | 5.74% | 3.77% |
| 7 | Ishares Tr | S&P 500 VAL ETF | $252,949,886 | 1,197,963 | 5.39% | 3.54% |
| 8 | Ishares Tr | RUS MDCP VAL ETF | $149,199,755 | 1,023,739 | 3.18% | 2.09% |
| 9 | Select Sector Spdr Tr | STATE STREET REA | $135,618,180 | 3,321,533 | 2.89% | 1.9% |
| 10 | Ishares Tr | RUS 2000 VAL ETF | $122,245,571 | 644,789 | 2.6% | 1.71% |
| 11 | Ishares Tr | MSCI EMG MKT ETF | $105,378,383 | 1,855,580 | 2.24% | 1.48% |
| 12 | Ishares Tr | EAFE SML CP ETF | $98,678,194 | 1,258,490 | 2.1% | 1.38% |
| 13 | Ishares Tr | RUS 1000 VAL ETF | $89,303,582 | 417,951 | 1.9% | 1.25% |
| 14 | Proshares Tr | S&P 500 DV ARIST | $68,352,376 | 644,773 | 1.46% | 0.96% |
| 15 | Barclays Bank Plc | DJUBS CMDT ETN36 | $65,812,146 | 1,367,099 | 1.4% | 0.92% |
| 16 | Spdr Index Shs Fds | STATE STREET SPD | $52,875,446 | 1,127,168 | 1.13% | 0.74% |
| 17 | Apple Inc | COM | $51,831,602 | 204,230 | 1.1% | 0.73% |
| 18 | Nvidia Corporation | COM | $27,959,813 | 160,320 | 0.6% | 0.39% |
| 19 | Vanguard Index Fds | MCAP GR IDXVIP | $26,867,855 | 104,402 | 0.57% | 0.38% |
| 20 | Microsoft Corp | COM | $26,036,991 | 70,338 | 0.55% | 0.36% |
| 21 | Marriott Intl Inc New | CL A | $25,527,814 | 78,050 | 0.54% | 0.36% |
| 22 | Invesco Qqq Tr | UNIT SER 1 | $22,251,333 | 38,552 | 0.47% | 0.31% |
| 23 | Ishares Tr | EAFE GRWTH ETF | $21,627,100 | 194,191 | 0.46% | 0.3% |
| 24 | Ishares Tr | S&P MC 400GR ETF | $21,355,595 | 212,240 | 0.45% | 0.3% |
| 25 | Amazon Com Inc | COM | $16,511,438 | 79,279 | 0.35% | 0.23% |
Top 25 of 1,361 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,125 | $287M | 4.02% |
| High net worth individuals | 2,017 | $6.7B | 93.9% |
| Pension and profit sharing plans | 34 | $39.5M | 0.55% |
| Charitable organizations | 80 | $83.1M | 1.16% |
| Corporations and other businesses | 11 | $24.2M | 0.34% |
People (44)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Christopher Anthony Krell | Principal | CFP | Nov 2021 (5y) | Less than 5% |
| Christopher Michael Young | Principal | CFP | Nov 2021 (5y) | Less than 5% |
| Justin Prescott Harris | Principal | CFP | Nov 2021 (5y) | Less than 5% |
| Linda Stewart | Chief Compliance Officer | Nov 2021 (5y) | Less than 5% | |
| Stephan Quinn Cassaday | President | CFP | Nov 2021 (5y) | Less than 5% |
| Irene Reynolds Butler | Registered representative | CFP | Jan 2022 (5y) | |
| Sean K Gallahan | Registered representative | CFP | Jan 2022 (5y) | |
| Steven Evans Ulrich | Registered representative | CFP | Jan 2022 (5y) | |
| Adam Edward Huke | Registered representative | CFP | Jan 2022 (5y) | |
| Nicholas Alexander Harris | Registered representative | CFP | Jan 2022 (5y) | |
| Alex James Karkeek | Registered representative | CFP | Jan 2022 (5y) | |
| Kyle Stephan Cassaday | Registered representative | Jan 2022 (5y) | ||
| Christian Martin Hansen | Registered representative | CFP | Aug 2022 (4y) | |
| Andrew Patrick Malay | Registered representative | CFP | Dec 2022 (4y) | |
| Matthew Wilson Blunt | Registered representative | CFP | Jan 2023 (4y) | |
| Ryan Nicholas Muscatella | Registered representative | CFP | Jun 2023 (3y) | |
| Thomas Mark Wagaman | Registered representative | Jun 2023 (3y) | ||
| Riley Saunders | Registered representative | CFP | Jul 2023 (3y) | |
| Daniel James Sharkey | Registered representative | CFA | Jul 2023 (3y) | |
| Rachel M Boyell | Registered representative | Sep 2023 (3y) | ||
| Victoria Freeman | Registered representative | May 2024 (2y) | ||
| Carmen Ioana Bississo | Registered representative | CFP | May 2024 (2y) | |
| Cayenne Lajune Rooks | Registered representative | Jul 2024 (2y) | ||
| Harrison M Fresh | Registered representative | Sep 2024 (2y) | ||
| Philip Jude Sapienza | Registered representative | Dec 2024 (2y) | ||
| Colin Campbell | Registered representative | Jul 2025 (1y) | ||
| Isabelle Claire Bodenstein | Registered representative | Aug 2025 (1y) | ||
| Joshua David Lipscomb | Registered representative | Aug 2025 (1y) | ||
| Rahim Amir Muhammad | Registered representative | CFP | Sep 2025 (1y) | |
| Samuel Allan Ferro | Registered representative | CFP | Oct 2025 (1y) | |
| Carson Dean Filion | Registered representative | Oct 2025 (1y) | ||
| Ashli Ann Suprise | Registered representative | Dec 2025 (1y) | ||
| Leonardo Scotti | Registered representative | Jan 2026 (1y) | ||
| Neal Joseph Treanor | Registered representative | Jan 2026 (1y) | ||
| Alexander Antonio Fuentes | Registered representative | Jan 2026 (1y) | ||
| Troy Chaplin | Registered representative | Feb 2026 (0y) | ||
| Alexander George Cordoba | Registered representative | Feb 2026 (0y) | ||
| Owen Stephen Collier | Registered representative | Feb 2026 (0y) | ||
| Robert Wayne Blankenship | Registered representative | CFA | Mar 2026 (0y) | |
| Steven C Osborne | Registered representative | Mar 2026 (0y) | ||
| Brendan Charles Condron | Registered representative | Mar 2026 (0y) | ||
| Jack Tanner Wrenn | Registered representative | CFP | Apr 2026 (0y) | |
| Alex Vazquez | Registered representative | CFP | Apr 2026 (0y) | |
| Alexander Max Kuczera | Registered representative | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Focus Operating, Llc | Member (Manager) | Nov 2021 | A | 75% or more |
| Focus Financial Partners, Llc | Member | Jan 2007 | B | ≈ 56.25% – 100% via Focus Operating, Llc |
| Focus Financial Partners Inc. | Member | Jul 2018 | B | ≈ 42.19% – 100% via Focus Financial Partners, Llc |
| Ferdinand Ffp Acquisition, Llc | Shareholder, Class A Common Stock | Aug 2023 | B | ≈ 31.64% – 100% via Focus Financial Partners Inc. |
| Ferdinand Ffp Ultimate Holdings, Lp | Shareholder, Class B Common Stock | Aug 2023 | B | ≈ 31.64% – 100% via Focus Financial Partners Inc. |
| Ferdinand Ffp Intermediate Holdings, Llc | Member | Aug 2023 | B | ≈ 23.73% – 100% via Ferdinand Ffp Acquisition, Llc |
| Ferdinand Ffp Parent, Inc. | Member | Aug 2023 | B | ≈ 17.8% – 100% via Ferdinand Ffp Intermediate Holdings, Llc |
| Cd&R Ferdinand Holdings, L.P. | Partner | Aug 2023 | B | ≈ 15.82% – 75% via Ferdinand Ffp Ultimate Holdings, Lp |
| Clayton, Dubilier & Rice Fund Xii, L.P. | Partner | Aug 2023 | B | ≈ 7.91% – 56.25% via Cd&R Ferdinand Holdings, L.P. |
| Cd&R Ferdinand Co Investor, L.P. | Partner | Aug 2023 | B | ≈ 3.96% – 37.5% via Cd&R Ferdinand Holdings, L.P. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Focus Financial Partners, Llc: 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Focus Financial Partners Inc.: 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Ferdinand Ffp Acquisition, Llc: 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Ferdinand Ffp Ultimate Holdings, Lp: 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Ferdinand Ffp Intermediate Holdings, Llc: 75% – 100% of Ferdinand Ffp Acquisition, Llc × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 23.73% – 100% of the firm
- Ferdinand Ffp Parent, Inc.: 75% – 100% of Ferdinand Ffp Intermediate Holdings, Llc × 75% – 100% of Ferdinand Ffp Acquisition, Llc × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 17.8% – 100% of the firm
- Cd&R Ferdinand Holdings, L.P.: 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 15.82% – 75% of the firm
- Clayton, Dubilier & Rice Fund Xii, L.P.: 50% – 75% of Cd&R Ferdinand Holdings, L.P. × 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 7.91% – 56.25% of the firm
- Cd&R Ferdinand Co Investor, L.P.: 25% – 50% of Cd&R Ferdinand Holdings, L.P. × 50% – 75% of Ferdinand Ffp Ultimate Holdings, Lp × 75% – 100% of Focus Financial Partners Inc. × 75% – 100% of Focus Financial Partners, Llc × 75% – 100% of Focus Operating, Llc × 75% – 100% direct ≈ 3.96% – 37.5% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/09/2026 | 1.1 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Other fees
- • REVENUE SHARING WITH OUR AFFILIATE, FOCUS RISK SOLUTIONS.
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Pershing $7.1B (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 09, 2026.
View current Form ADV (SEC/IAPD) ↗