Bragg Financial Advisors Inc
- Regulatory AUM
- $4.7B
- Discretionary
- $4.7B
- Clients
- 1,613
- Avg AUM / client
- $2.9M
- Accounts
- 1,613
- Employees
- 39
AUM over time
Annual snapshots from Form ADV filings · as of Mar 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 794 | $253M | 5.42% |
| High net worth individuals | 743 | $3.1B | 66.2% |
| Investment companies | 2 | $1.1B | 23.8% |
| Charitable organizations | 38 | $61.7M | 1.32% |
| Corporations and other businesses | 36 | $154M | 3.3% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Us Radiology Specialists 401(k) Retirement Plan Us Radiology Specialists, Inc. | 2024 | |
| Robinson, Bradshaw & Hinson, P.A. Profit Sharing Plan Robinson, Bradshaw & Hinson, P.A. | 2024 |
People (17)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| John Frank Bragg | Secretary | CFP | Aug 1992 (34y) | 25% – 50% |
| Scruggs, Katharine, Terry | Shareholder | Jan 1996 (31y) | 5% – 10% | |
| Phillips Mcleod Bragg | Vice President | CFP | May 1996 (30y) | 25% – 50% |
| Benton Sellers Bragg | President, Ceo | CFP CFA | Aug 1998 (28y) | 25% – 50% |
| Steven Harrison Scruggs | Shareholder, Portfolio Manager | CFA | Jan 2002 (25y) | 10% – 25% |
| Cannon, Dawn, Marie | Chief Compliance Officer | Jan 2019 (8y) | Less than 5% | |
| Jennifer Dawn Muckley | Chief Operating Officer | CFP | Aug 2020 (6y) | Less than 5% |
| George William Climer | Registered representative | CFP | Aug 2020 (6y) | |
| Matthew Schultz Devries | Registered representative | CFA | Aug 2020 (6y) | |
| Thomas Benjamin Rose | Registered representative | CFP CFA | Aug 2020 (6y) | |
| Lynn Aldridge Lins De Araujo | Registered representative | CFP | Aug 2020 (6y) | |
| Marc Nicholas Scavo | Registered representative | CFP | Aug 2020 (6y) | |
| Anthony Bykovsky | Registered representative | CFA | Aug 2021 (5y) | |
| Evan Andrew Anderson | Registered representative | CFP | Aug 2021 (5y) | |
| Clinton Douglas Townsend | Registered representative | CFA | May 2023 (3y) | |
| Meghan Marie Oldis | Registered representative | CFP | Aug 2023 (3y) | |
| Lauren Michelle Klaiber | Registered representative | CFA | Aug 2024 (2y) |
Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Us Radiology Specialists 401(k) Retirement Plan | Us Radiology Specialists, Inc. | 4,664 | $571M | 01/01/2024 |
| Robinson, Bradshaw & Hinson, P.A. Profit Sharing Plan | Robinson, Bradshaw & Hinson, P.A. | 256 | $194M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/10/2026 | 905 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Pershing $3.1B (67% of AUM) Mar 2026
- Charles Schwab & Co. $480M (10% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.
View current Form ADV (SEC/IAPD) ↗