First Heartland Consultants, Inc.
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 110377
· SEC file 801-46595
· Lake St. Louis, MO
· WWW.JOINFHC.COM
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ADV data as of Jul 13, 2026
- Regulatory AUM
- $2.1B
- Discretionary
- $1.9B
- Clients
- 6,461
- Avg AUM / client
- $323K
- Accounts
- 9,610
- Employees
- 96
AUM over time
$645M
$2.1B
Dec 2011
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 13, 2026
Investments (13F portfolio — 589 positions, $1,545,228,377)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Spdr Series Trust | PORTFOLIO LR ETF | $60,022,978 | 683,011 | 3.88% | 2.88% |
| 2 | Etf Ser Solutions | APTUS COLLARED | $53,403,815 | 1,157,430 | 3.46% | 2.56% |
| 3 | Invesco Qqq Tr | UNIT SER 1 | $44,994,479 | 61,101 | 2.91% | 2.16% |
| 4 | First Tr Exchange Traded Fd | RISNG DIVD ACHIV | $39,599,168 | 488,517 | 2.56% | 1.9% |
| 5 | Spdr Index Shs Fds | PORTFOLIO DEVLPD | $37,448,885 | 743,181 | 2.42% | 1.8% |
| 6 | Spdr S&P 500 Etf Tr | UNIT SER 1 S&P | $31,570,033 | 42,275 | 2.04% | 1.51% |
| 7 | Etf Ser Solutions | APTUS DEFINED | $31,215,563 | 1,085,759 | 2.02% | 1.5% |
| 8 | Spdr Series Trust | PRTFLO S&P500 GW | $30,658,159 | 257,653 | 1.98% | 1.47% |
| 9 | Spdr Ser Tr | PRTFLO S&P500 VL | $28,175,448 | 463,488 | 1.82% | 1.35% |
| 10 | Ea Series Trust | FREEDOOM 100 EM | $24,437,243 | 335,216 | 1.58% | 1.17% |
| 11 | Pimco Etf Tr | MULTISECTOR BD | $23,596,716 | 889,771 | 1.53% | 1.13% |
| 12 | First Tr Exchange Traded Fd | CORE INVESTMENT | $20,687,057 | 991,947 | 1.34% | 0.99% |
| 13 | Ishares | S&P 500 GRWT ETF | $19,901,402 | 144,706 | 1.29% | 0.95% |
| 14 | Capital Group Dividend Value | ETF | $19,577,090 | 397,262 | 1.27% | 0.94% |
| 15 | Ishares Tr | MSCI EMG MKT ETF | $18,769,847 | 274,373 | 1.21% | 0.9% |
| 16 | Vanguard Bd Index Fd Inc | SHORT TRM BOND | $17,826,658 | 228,811 | 1.15% | 0.85% |
| 17 | Tidal Etf Tr | FUNDSTRAT GRANNY | $17,817,909 | 644,409 | 1.15% | 0.85% |
| 18 | Vanguard Index Fds | GROWTH ETF | $17,473,844 | 202,854 | 1.13% | 0.84% |
| 19 | Vanguard Index Fds | S&P 500 ETF SHS | $16,938,137 | 24,663 | 1.1% | 0.81% |
| 20 | Pimco Etf Tr | ENHAN SHRT MA AC | $16,454,686 | 163,225 | 1.06% | 0.79% |
| 21 | Vanguard Index Fds | VALUE ETF | $14,945,281 | 68,578 | 0.97% | 0.72% |
| 22 | Apple Inc | COM | $14,535,935 | 50,235 | 0.94% | 0.7% |
| 23 | First Tr Exchng Traded Fd Vi | TCW UNCONSTRAI | $14,374,071 | 577,736 | 0.93% | 0.69% |
| 24 | Etf Ser Solutions | OPUS SML CP VL | $14,349,962 | 340,127 | 0.93% | 0.69% |
| 25 | Nvidia Corp | COM | $14,057,200 | 70,254 | 0.91% | 0.67% |
Top 25 of 589 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6,041 | $1.3B | 63.9% |
| High net worth individuals | 309 | $541M | 25.9% |
| Pension and profit sharing plans | 86 | $198M | 9.5% |
| Charitable organizations | 12 | $5.3M | 0.25% |
| Corporations and other businesses | 13 | $9.8M | 0.47% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Quality Dealerships 401(k) Profit Sharing Plan Quality Dealerships | 2024 | |
| Albuquerque Asphalt, Inc. Albuquerque Asphalt, Inc. | 2024 | |
| Los Poblanos 401(k) Profit Sharing Plan Los Poblanos Lllp | 2024 | |
| Midwest Petroleum Company Profit Sharing And 401(k) Plan Midwest Petroleum Company | 2024 | |
| Suminoe Textile Of America Corp. 401(k) Plan Suminoe Textile Of America Corp. | 2024 | |
| Grace Management Group, Llc 401(k) Plan Grace Management Group, Llc | 2024 | |
| Avgol America, Inc. 401(k) Plan Avgol America, Inc. | 2024 |
People (95)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Michael Hoff | Chief Executive Officer/President | Chartered Financial Consultant | Mar 1993 (33y) | 75% or more |
| Zeonia Marie Christy | Chief Compliance Officer | Oct 2004 (22y) | Less than 5% | |
| Jeanne Ann Jehle | Chief Legal Officer | Nov 2006 (20y) | Less than 5% | |
| Scott M Hoff | Chief Operating Officer | CFP Chartered Financial Consultant | May 2015 (11y) | Less than 5% |
| Hall, Brandon, Wayne | Chief Information Officer | Feb 2016 (11y) | Less than 5% | |
| Brian James Bolek | Registered representative | Aug 2001 (25y) | ||
| Jon Christopher Lyons | Registered representative | Aug 2001 (25y) | ||
| David Wesley Pryor | Registered representative | Sep 2001 (25y) | ||
| Danielle Evelyn Shinnick | Registered representative | Mar 2002 (24y) | ||
| Dennis James Sikorski | Registered representative | Aug 2002 (24y) | ||
| Troy Lee Thompson | Registered representative | CFP | Jan 2003 (24y) | |
| Bruce Roderick Snyder | Registered representative | Sep 2003 (23y) | ||
| Denny Warren Purser | Registered representative | CFP | Oct 2003 (23y) | |
| David John Schoenfeldt | Registered representative | Jul 2004 (22y) | ||
| Dennis Jay Meyer | Registered representative | CFP | Aug 2004 (22y) | |
| Andrew Mccall Nicholl | Registered representative | Dec 2005 (21y) | ||
| Carrie Elizabeth Baalman | Registered representative | Sep 2006 (20y) | ||
| Craig Timothy Heien | Registered representative | Apr 2007 (19y) | ||
| Dane John Johnston | Registered representative | Apr 2007 (19y) | ||
| James Herrmann Cross | Registered representative | CFP | May 2007 (19y) | |
| Troy Allen Christensen | Registered representative | CFP | May 2007 (19y) | |
| Jay Duane Hokanson | Registered representative | Oct 2007 (19y) | ||
| David Eugene Babulic | Registered representative | Feb 2009 (17y) | ||
| Cory Drummond Denuyl | Registered representative | Nov 2009 (17y) | ||
| Augustus William Abel | Registered representative | Nov 2009 (17y) | ||
| Toni Marie Sams | Registered representative | Dec 2009 (17y) | ||
| Paul Dana Johnson | Registered representative | CFP Chartered Financial Consultant | Jan 2010 (17y) | |
| Terrance Joseph Masching | Registered representative | Jul 2011 (15y) | ||
| Daniel Orellano | Registered representative | Jun 2012 (14y) | ||
| Curtis Neil Porter | Registered representative | Mar 2013 (13y) | ||
| Timothy T Porter | Registered representative | CFP | Mar 2013 (13y) | |
| Ralph Patrick Moore | Registered representative | Chartered Financial Consultant | Oct 2013 (13y) | |
| Michael David Palmquist | Registered representative | Jan 2014 (13y) | ||
| Richard John Falck | Registered representative | CFP | Jan 2014 (13y) | |
| George Alfred Fowler | Registered representative | CFP Chartered Financial Consultant | Feb 2015 (11y) | |
| Anthony Edward Sikorski | Registered representative | Feb 2015 (11y) | ||
| Samuel M Hagemann | Registered representative | Feb 2015 (11y) | ||
| Mark Thomas Zapatka | Registered representative | Chartered Financial Consultant | Jun 2015 (11y) | |
| Jamie Leanne Cox | Registered representative | Chartered Financial Consultant | Jun 2015 (11y) | |
| Nick L Morgan | Registered representative | Sep 2015 (11y) | ||
| Evin Ward Lantz | Registered representative | Oct 2015 (11y) | ||
| Scott Wayne Sorenson | Registered representative | Jan 2016 (11y) | ||
| Fady Youssef Chaccour | Registered representative | Chartered Financial Consultant | Feb 2016 (11y) | |
| Kelly Sue Lesnick | Registered representative | Feb 2016 (11y) | ||
| Nan Solt Lesnick | Registered representative | Feb 2016 (11y) | ||
| Brett Henry Weir | Registered representative | Oct 2016 (10y) | ||
| Timothy Kent Wuest | Registered representative | Oct 2016 (10y) | ||
| Brian Henry Boedicker | Registered representative | Oct 2016 (10y) | ||
| Kevin Luke Lynch | Registered representative | Nov 2016 (10y) | ||
| Aaron Michael Minor | Registered representative | Jan 2017 (10y) | ||
| Nicholas Jon Vangeest | Registered representative | CFP | Jan 2017 (10y) | |
| Rodney J Ragsdale | Registered representative | Feb 2017 (10y) | ||
| Robert D Turner | Registered representative | Feb 2017 (9y) | ||
| James Howard Meaders | Registered representative | Apr 2017 (9y) | ||
| Elisa Murray Mclawhorn | Registered representative | Feb 2018 (8y) | ||
| John Bradley Ligon | Registered representative | Feb 2018 (8y) | ||
| David Vaughn Erickson | Registered representative | CFP | Nov 2018 (8y) | |
| Scottie Dale Clark | Registered representative | Nov 2018 (8y) | ||
| Brian Scott Standage | Registered representative | Feb 2019 (7y) | ||
| Anthony J Stumpo | Registered representative | Apr 2019 (7y) | ||
| John Michael Ellis | Registered representative | Apr 2019 (7y) | ||
| Jeanine M. Devine | Registered representative | May 2019 (7y) | ||
| Andrew W Walz | Registered representative | Jun 2019 (7y) | ||
| Ethan Mark Levin | Registered representative | Jul 2019 (7y) | ||
| Ryan Timothy Beyel | Registered representative | CFP | Aug 2019 (7y) | |
| Nicholas Andrew Hester | Registered representative | Nov 2019 (7y) | ||
| Deanna Lynn Holmes | Registered representative | May 2020 (6y) | ||
| Adam Keith Harrop | Registered representative | Oct 2020 (6y) | ||
| Jessica E Durand | Registered representative | Nov 2020 (6y) | ||
| Michael A Reichert | Registered representative | Mar 2021 (5y) | ||
| Benjamin L Hubler | Registered representative | Nov 2021 (5y) | ||
| Joseph Gilbert Kinnison | Registered representative | CFA | Dec 2021 (5y) | |
| Sarah Julia Payne | Registered representative | Jan 2022 (5y) | ||
| Christopher Orin Fiske | Registered representative | Mar 2022 (4y) | ||
| Roger Allen Lintner | Registered representative | Jul 2022 (4y) | ||
| John Landis Dowell | Registered representative | Oct 2022 (4y) | ||
| Brittany Elaine Cross | Registered representative | Oct 2022 (4y) | ||
| Kevin L Lynch | Registered representative | Oct 2022 (4y) | ||
| Sarah Ann Molitor | Registered representative | Dec 2022 (4y) | ||
| Christopher Tull Scriminger | Registered representative | Feb 2023 (3y) | ||
| Logan A Gray | Registered representative | Apr 2023 (3y) | ||
| Timothy Lee Head | Registered representative | Sep 2023 (3y) | ||
| Robin Dale Morrell | Registered representative | CFP | Sep 2023 (3y) | |
| Carson Lyle Stallings | Registered representative | Dec 2023 (3y) | ||
| Harlan Larry Fortenberry | Registered representative | Chartered Financial Consultant | Mar 2024 (2y) | |
| Daniel Lee Gilbert | Registered representative | CFP Chartered Financial Consultant | Aug 2024 (2y) | |
| Dylan Thomas Sharpe | Registered representative | Apr 2025 (1y) | ||
| William Michael Brinkley | Registered representative | CFP | Apr 2025 (1y) | |
| Margaret E Loudenburg | Registered representative | Jul 2025 (1y) | ||
| Victor Le Roy Sikorski | Registered representative | Aug 2025 (1y) | ||
| Matthew Hampton Matheney | Registered representative | Oct 2025 (1y) | ||
| Patrick John Negado | Registered representative | Chartered Financial Consultant | Dec 2025 (1y) | |
| Andrew Bryan Katz | Registered representative | May 2026 (0y) | ||
| Mack Robert Courter | Registered representative | CFP | May 2026 (0y) | |
| David Charles Miller | Registered representative | Jun 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (7)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Quality Dealerships 401(k) Profit Sharing Plan | Quality Dealerships | 143 | $11.0M | 01/01/2024 |
| Albuquerque Asphalt, Inc. | Albuquerque Asphalt, Inc. | 184 | $7.4M | 01/01/2024 |
| Los Poblanos 401(k) Profit Sharing Plan | Los Poblanos Lllp | 302 | $3.3M | 01/01/2024 |
| Midwest Petroleum Company Profit Sharing And 401(k) Plan | Midwest Petroleum Company | 342 | $6.8M | 01/01/2024 |
| Suminoe Textile Of America Corp. 401(k) Plan | Suminoe Textile Of America Corp. | 110 | $3.4M | 01/01/2024 |
| Grace Management Group, Llc 401(k) Plan | Grace Management Group, Llc | 181 | $3.2M | 01/01/2024 |
| Avgol America, Inc. 401(k) Plan | Avgol America, Inc. | 384 | $14.7M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/13/2026 | 1.35 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Regulatory
as of Mar 20, 2024
Allegations: INADEQUATE DISCLOSURE TO ADVISORY CLIENTS OF BOTH REVENUE SHARING AND FEE MARK-UPS PAID TO AFFILIATED BD AS WELL AS ASSOCIATED CONFLICTS OF INTEREST;BREACH OF DUTY TO SEEK BEST EXECUTION RELATING TO MUTUAL FUND SHARE CLASSES; AND FAILURE TO ADOPT AND IMPLEMENT WRITTEN COMPLIANCE POLICIES AND PROCEDURES DESIGNED TO PREVENT VIOLATIONS OF ADVISORS ACT AND RULES THEREUNDER RELATED TO MUTUAL FUND SHARE CLASS SELECTION, MONEY MARKET CASH SWEEP REVENUE SHARING, AND FEE MARK-UP PRACTICES Status: Final Sanction Detail: 1)CEASE AND DESIST FROM COMMITTING OR CAUSING ANY VIOLATION AND ANY FUTURE VIOLATION OF SECTIONS 206(2) AND 206(4) OF THE ADVISORS ACT AND RULE 206(4)-7; 2) CENSURE; AND 3) DISGORGEMENT, PREJUDGMENT INTEREST, AND CIVIL PENALTY TOTALING $1,045,528.32. Summary: PRIOR TO ORDER ISSUANCE, RESPONDENT HAD TAKEN REMEDIAL ACTS TO UPDATE FIRM POLICIES AND PROCEDURES. IN ACCORDANCE WITH ORDER, RESPONDENT SHALL NOTIFY AFFECTED CLIENTS OF SETTLEMENT TERMS, ESTABLISH A 'FAIR FUND', AND DISTRIBUTE 'FAIR FUND' PURSUANT TO A CALCULATION SUBMITTED TO AND APPROVED BY THE COMMISSION.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Pershing $1.8B (85% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 13, 2026.
View current Form ADV (SEC/IAPD) ↗