E*TRADE (Morgan Stanley)
$19.1B reported client assets across 58 advisory firms in FY2020 annual amendments
Reported client assets over time
$1.5B
$18.6B
2017
2020
Same-firm comparison: 52 firms that reported E*TRADE (Morgan Stanley) in both FY2019 and FY2020 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018 are shown but partial — only FY2017: 3 cohort firms, FY2018: 36 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Matson Money, Inc. | $4.0B | $16.4B | 24.5% | 03/31/2021 |
| Bny Mellon Advisors, Inc. | $2.3B | $9.8B | 23.7% | 03/30/2021 |
| Symmetry Partners, Llc. | $1.9B | $5.7B | 32.3% | 03/30/2021 |
| Founders Financial Securities, Llc | $1.4B | $2.2B | 66.5% | 03/31/2021 |
| Flexible Plan Investments Ltd | $1.1B | $1.6B | 64.2% | 03/09/2021 |
| Bts Asset Management Inc | $832M | $805M | 103.3% | 03/31/2021 |
| United Planners' Financial Services Of America A Limited Partner | $802M | $6.0B | 13.5% | 03/31/2021 |
| Howard Capital Management, Llc | $564M | $2.5B | 22.1% | 03/22/2021 |
| The Planning Center, Inc. | $468M | $843M | 55.5% | 03/26/2021 |
| Horizon Investments Llc | $402M | $3.4B | 11.8% | 03/18/2021 |
| Q3 Asset Management Corporation | $395M | $537M | 73.5% | 03/29/2021 |
| A & I Financial Services, Llc | $331M | $422M | 78.4% | 03/29/2021 |
| Strategic Equity Management, Inc. | $317M | $683M | 46.5% | 03/29/2021 |
| Interactive Financial Advisors, Inc. | $280M | $280M | 99.9% | 02/01/2021 |
| Verity Asset Management, Inc. | $256M | $661M | 38.7% | 03/31/2021 |
| Mason & Associates, Llc | $236M | $237M | 99.6% | 03/18/2021 |
| Cpr Investments Inc | $227M | $250M | 91.2% | 02/02/2021 |
| Hassell Wealth Management, L.L.C. | $196M | $203M | 96.6% | 02/12/2021 |
| Atlas Capital Management Corp | $184M | $215M | 85.6% | 03/30/2021 |
| Gretchen Stangier, Inc. | $179M | $185M | 96.7% | 02/18/2021 |
| N | $168M | $1.4B | 12.0% | 03/26/2021 |
| Apella Capital, Llc | $161M | $1.7B | 9.7% | 03/31/2021 |
| Octant Quantitative Investment Management Llc | $154M | $219M | 70.3% | 01/26/2021 |
| Envision Financial Transparency, Llc | $150M | $254M | 58.9% | 04/01/2021 |
| Mack Investment Securities, Inc. | $147M | $186M | 79.1% | 03/30/2021 |
| Classic Asset Management, Llc | $138M | $170M | 81.3% | 03/11/2021 |
| Icon Advisers, Inc. | $135M | $837M | 16.2% | 03/25/2021 |
| Robert L. Bender, Inc. Dba Robert Bender & Associates | $135M | $333M | 40.6% | 03/30/2021 |
| Cmg Capital Management Group, Inc. | $135M | $232M | 58.0% | 03/31/2021 |
| F.I.G. Financial Advisory Services, Inc. | $127M | $127M | 100.0% | 02/23/2021 |
| Tranquilli Financial Advisor, Llc | $121M | $126M | 96.4% | 02/05/2021 |
| Elliott Cove Capital Management Llc | $120M | $208M | 57.5% | 02/23/2021 |
| St. Louis Financial Planners Asset Management, Llc | $114M | $130M | 87.6% | 01/27/2021 |
| Invictus Timing Service Ltd | $108M | $108M | 100.0% | 03/17/2021 |
| Apo Financial Services, Llc | $104M | $112M | 92.6% | 03/15/2021 |
| Jasmijn Capital Management, Llc | $101M | $107M | 95.0% | 01/13/2021 |
| Sequent Planning, Llc | $86.4M | $230M | 37.6% | 03/29/2021 |
| Portfolio Design Services, Llc | $78.0M | $118M | 65.9% | 03/03/2021 |
| Lavaca Capital, Llc | $76.0M | $300M | 25.4% | 03/16/2021 |
| Portfolio Medics, Llc | $71.8M | $231M | 31.1% | 03/25/2021 |
| N | $58.1M | $119M | 48.6% | 03/25/2021 |
| Portfolio Strategies Inc | $36.3M | $123M | 29.5% | 03/24/2021 |
| Capital Advisers, Inc. | $30.0M | $368M | 8.1% | 04/01/2021 |
| Optivise Advisory Services Llc | $28.9M | $187M | 15.5% | 02/22/2021 |
| Rice Financial Consulting, Inc. | $25.7M | $152M | 16.9% | 03/29/2021 |
| Value Monitoring, Inc | $25.7M | $93.8M | 27.3% | 03/31/2021 |
| Lucien Stirling & Gray Advisory Group Inc | $24.4M | $173M | 14.0% | 01/28/2021 |
| Occidental Asset Management, Llc | $20.0M | $422M | 4.7% | 02/04/2021 |
| Sbb Research Group Llc | $18.4M | $532M | 3.5% | 03/30/2021 |
| Upright Financial Corp | $18.2M | $68.4M | 26.5% | 01/15/2021 |
| Sfga Llc | $17.8M | $131M | 13.6% | 02/01/2021 |
| Familywealth Advisers Llc | $12.7M | $249M | 5.1% | 03/30/2021 |
| Fox, Roger Bennett | $12.7M | $74.2M | 17.1% | 03/16/2021 |
| Broadcore Investments Lp | $8.2M | $36.2M | 22.8% | 03/30/2021 |
| Avalan, Llc | $2.1M | $276M | 0.8% | 03/15/2021 |
| Ridgeview Asset Management Partners, Llc | $1.8M | $162M | 1.1% | 03/16/2021 |
| Wealth Quarterback Llc | $744K | $207M | 0.4% | 03/31/2021 |
| Valueworks Llc | $300K | $181M | 0.2% | 04/07/2021 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.