Interactive Financial Advisors, Inc.
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 125117
· SEC file 801-63771
· New Lenox, IL
· WWW.SOMEONEWHOCARES.COM
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ADV data as of Mar 27, 2026
- Regulatory AUM
- $240M
- Discretionary
- $240M
- Clients
- 1,307
- Avg AUM / client
- $184K
- Accounts
- 2,075
- Employees
- 33
AUM over time
$151M
$338M
Dec 2011
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 27, 2026
Investments (13F portfolio — 78 positions, $152,868,238)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE S&P500 ETF | $19,853,701 | 30,394 | 13.0% | 8.26% |
| 2 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $10,886,359 | 169,886 | 7.12% | 4.53% |
| 3 | Ishares Tr | CORE US AGGBD ET | $10,311,898 | 103,877 | 6.75% | 4.29% |
| 4 | Flexshares Tr | FLEXSHARES ULTRA | $9,542,159 | 126,541 | 6.24% | 3.97% |
| 5 | Invesco Qqq Tr | UNIT SER 1 | $6,851,755 | 11,871 | 4.48% | 2.85% |
| 6 | Ishares Tr | 20 YR TR BD ETF | $6,802,994 | 78,474 | 4.45% | 2.83% |
| 7 | Ishares Tr | MSCI USA QLT FCT | $6,674,795 | 34,798 | 4.37% | 2.78% |
| 8 | Vanguard Specialized Funds | DIV APP ETF | $5,648,412 | 26,264 | 3.7% | 2.35% |
| 9 | Spdr Series Trust | STATE STREET SPD | $4,898,098 | 51,787 | 3.2% | 2.04% |
| 10 | Spdr Series Trust | STATE STREET SPD | $4,699,041 | 48,634 | 3.07% | 1.95% |
| 11 | Spdr Series Trust | STATE STREET SPD | $4,643,431 | 138,444 | 3.04% | 1.93% |
| 12 | Ishares Tr | US TREAS BD ETF | $3,985,445 | 173,960 | 2.61% | 1.66% |
| 13 | Vanguard Index Fds | LARGE CAP ETF | $3,702,593 | 12,389 | 2.42% | 1.54% |
| 14 | Ishares Tr | EXPND TEC SC ETF | $3,509,033 | 29,609 | 2.3% | 1.46% |
| 15 | Vanguard Charlotte Fds | TOTAL INT BD ETF | $3,202,783 | 66,655 | 2.1% | 1.33% |
| 16 | Spdr Index Shs Fds | STATE STREET SPD | $2,601,676 | 34,363 | 1.7% | 1.08% |
| 17 | Ishares Tr | US AER DEF ETF | $2,493,461 | 11,398 | 1.63% | 1.04% |
| 18 | Vaneck Etf Trust | FALLEN ANGEL HG | $2,298,201 | 80,020 | 1.5% | 0.96% |
| 19 | Ishares Tr | EAFE VALUE ETF | $2,207,102 | 29,685 | 1.44% | 0.92% |
| 20 | Ishares Tr | RUS 2000 VAL ETF | $2,032,016 | 10,717 | 1.33% | 0.85% |
| 21 | Select Sector Spdr Tr | STATE STREET HEA | $2,011,192 | 13,717 | 1.32% | 0.84% |
| 22 | Vanguard Index Fds | MID CAP ETF | $1,691,301 | 5,889 | 1.11% | 0.7% |
| 23 | Ishares Tr | IBOXX INV CP ETF | $1,620,279 | 14,866 | 1.06% | 0.67% |
| 24 | Ishares Gold Tr | ISHARES NEW | $1,582,560 | 17,951 | 1.04% | 0.66% |
| 25 | Select Sector Spdr Tr | STATE STREET UTI | $1,566,591 | 34,137 | 1.02% | 0.65% |
Top 25 of 78 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,275 | $188M | 78.4% |
| High net worth individuals | 32 | $52.0M | 21.6% |
People (33)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Richard Lee Peterbok | Chief Executive Officer, President, Chief Compliance Officer | Jan 2003 (24y) | ≈ 56.25% – 100% via Organizamerica | |
| Oduardo Salvador Periu | Registered representative | Feb 2005 (21y) | ||
| Paul Allan Branshaw | Registered representative | Feb 2005 (21y) | ||
| Jacques C Cureton | Registered representative | Feb 2005 (21y) | ||
| David Michael Rhoads | Registered representative | Apr 2005 (21y) | ||
| Gary M Tsujimoto | Registered representative | Apr 2005 (21y) | ||
| Mark Thomas Johnson | Registered representative | Apr 2005 (21y) | ||
| Warren Olcott Curtis | Registered representative | CFP | May 2005 (21y) | |
| Daniel Paul Siffermann | Registered representative | Chartered Financial Consultant | Apr 2010 (16y) | |
| Gregory Sterling Gale | Registered representative | Chartered Financial Consultant | Apr 2010 (16y) | |
| Kenneth Wayne Ziegler | Registered representative | Chartered Financial Consultant | Apr 2010 (16y) | |
| William Michael Mullins | Registered representative | Mar 2012 (14y) | ||
| Marcus Matthew Bauman | Registered representative | Jul 2013 (13y) | ||
| David Percy Idso | Registered representative | Nov 2013 (13y) | ||
| Paul Frederick Wichmann | Registered representative | Nov 2013 (13y) | ||
| Brett Paul Simms | Registered representative | Sep 2014 (12y) | ||
| Mark Allen Bertrang | Registered representative | Chartered Financial Consultant | Jan 2016 (11y) | |
| Roderick Dennis Hill | Registered representative | Jan 2016 (11y) | ||
| Emily Ann Martin | Registered representative | May 2016 (10y) | ||
| Patrick Francis Halpin | Registered representative | Apr 2017 (9y) | ||
| Andrew Miller Hoskins | Registered representative | Aug 2018 (8y) | ||
| Olga Ihorivna Kramarenko | Registered representative | Oct 2019 (7y) | ||
| Julian Martin Lefiles | Registered representative | Chartered Financial Consultant | Dec 2020 (6y) | |
| Michael Anthony Conticelli | Registered representative | Aug 2022 (4y) | ||
| Brigid Toothman | Registered representative | Aug 2022 (4y) | ||
| Brent Taylor Leavitt | Registered representative | CFP | Jun 2023 (3y) | |
| Paul Steven Bosnyak | Registered representative | Apr 2024 (2y) | ||
| Kenneth Clark Winegar | Registered representative | Oct 2024 (2y) | ||
| Cecil Donald Means | Registered representative | Oct 2024 (2y) | ||
| Nathan George Becker | Registered representative | Apr 2025 (1y) | ||
| Jacob Lawrence Perry | Registered representative | Sep 2025 (1y) | ||
| Dennis Scott Wesel | Registered representative | Jan 2026 (1y) | ||
| Teresa Mattson | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Organizamerica | Holding Company | Jan 2003 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Richard Lee Peterbok: 75% – 100% of Organizamerica × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 924 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- E*TRADE (Morgan Stanley) $280M (100% of AUM) Nov 2021
- Trust Company Of America $243M (100% of AUM) Oct 2018
- Axos Clearing $235M (98% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗