Matrix Trust Company
$10.1B reported client assets across 39 advisory firms in FY2025 annual amendments
Reported client assets over time
Same-firm comparison: 30 firms that reported Matrix Trust Company in both FY2024 and FY2025 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018, 2019, 2020, 2021, 2022, 2023 are shown but partial — only FY2017: 5 cohort firms, FY2018: 6 cohort firms, FY2019: 9 cohort firms, FY2020: 16 cohort firms, FY2021: 18 cohort firms, FY2022: 21 cohort firms, FY2023: 23 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Gwn Securities Inc. | $1.4B | $4.8B | 29.7% | 03/25/2026 |
| Intellicents Investment Solutions Inc | $995M | $9.9B | 10.0% | 03/30/2026 |
| Generation Capital Management Llc | $917M | $1.2B | 79.4% | 03/11/2026 |
| Expand Financial, Llc | $898M | $2.8B | 32.4% | 03/02/2026 |
| Go Invest Llc | $888M | $889M | 99.9% | 03/02/2026 |
| Envoy Advisory Inc. | $515M | $615M | 83.8% | 03/30/2026 |
| Pca Investment Advisory Services, Inc. | $485M | $4.3B | 11.2% | 03/25/2026 |
| Rogers Wealth Group, Inc. | $455M | $1.0B | 43.8% | 03/17/2026 |
| Wea Financial Advisors, Inc. | $442M | $508M | 87.1% | 03/18/2026 |
| Northeast Financial Group, Inc. | $384M | $1.4B | 26.6% | 03/29/2026 |
| Petersen Hastings Wealth Advisors, Inc. | $257M | $1.6B | 16.3% | 03/26/2026 |
| Fi401 K Advisors, Llc | $206M | $915M | 22.5% | 01/30/2026 |
| Frugal Financial Retirement Plan Services, Llc | $195M | $195M | 100.0% | 03/27/2026 |
| Crumly And Associates, Incorporated | $195M | $1.2B | 16.5% | 03/05/2026 |
| Qbox Fiduciary Solutions, Llc | $183M | $429M | 42.6% | 03/05/2026 |
| New Century Partners | $171M | $1.1B | 15.3% | 02/23/2026 |
| Jocelyn Investment Management, Llc | $159M | $1.0B | 15.7% | 03/27/2026 |
| Rbf Capital Management, Inc. | $135M | $161M | 84.0% | 02/24/2026 |
| North Pier Fiduciary Management, Llc | $132M | $1.3B | 10.4% | 03/31/2026 |
| Dean Financial Services, Llc | $115M | $382M | 30.1% | 03/27/2026 |
| Steffes Financial, Ltd | $106M | $611M | 17.4% | 02/09/2026 |
| Invisor Financial Llc | $99.8M | $199M | 50.3% | 12/19/2025 |
| Carbon Collective Investing, Llc | $94.7M | $348M | 27.2% | 03/25/2026 |
| Kassouf Wealth Advisors, Llc | $94.3M | $471M | 20.0% | 03/20/2026 |
| Greenbush Financial Group, Llc | $75.1M | $617M | 12.2% | 01/22/2026 |
| Ekon Advisors, Llc | $71.2M | $220M | 32.4% | 03/04/2026 |
| Gasaway Investment Advisors, Inc. | $69.6M | $173M | 40.2% | 03/13/2026 |
| Catalyst Wealth Management Llc | $56.9M | $105M | 54.2% | 02/04/2026 |
| Pfg Investments, Llc | $49.4M | $437M | 11.3% | 03/05/2026 |
| North Star Advisory Group, Llc | $34.9M | $289M | 12.1% | 03/19/2026 |
| Summit Group Retirement Planners, Inc. | $29.3M | $302M | 9.7% | 02/26/2026 |
| Tidal Investments Llc | $27.9M | $45.8B | 0.1% | 03/27/2026 |
| Integrated Capital Management, Inc. | $23.2M | $232M | 10.0% | 03/02/2026 |
| Jgc Wealth Management, Llc | $22.2M | $132M | 16.8% | 03/17/2026 |
| Quillu Inc | $22.1M | $30.0M | 73.7% | 03/26/2026 |
| Davis Financial Management, Inc. | $11.2M | $145M | 7.7% | 03/26/2026 |
| M2 Financial Llc | $9.9M | $39.7M | 25.0% | 03/31/2026 |
| Financial Freedom For Dentists Llc | $9.0M | $166M | 5.4% | 03/11/2026 |
| Superior Planning, Llc | $8.5M | $350M | 2.4% | 03/23/2026 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.