Rogers Wealth Group, Inc.
- Regulatory AUM
- $1.0B
- Discretionary
- $1.0B
- Clients
- 434
- Avg AUM / client
- $2.4M
- Accounts
- 876
- Employees
- 21
AUM over time
Annual snapshots from Form ADV filings · as of Mar 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 197 | $537M | 51.7% |
| High net worth individuals | 214 | $400M | 38.5% |
| Banking or thrift institutions | 1 | $43.1M | 4.16% |
| Pension and profit sharing plans | 2 | $2.1M | 0.2% |
| Charitable organizations | 5 | $1.5M | 0.15% |
| Corporations and other businesses | 15 | $54.5M | 5.25% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Huitt Zollars, Inc. Employee Retirement Plan & Trust Huitt Zollars, Inc. | 2024 | |
| The First National Bank And Trust Co., Chickasha Oklahoma Savings Incentive And Employee Stock Ownership Plan The First National Bank And Trust Co., Chickasha | 2024 | |
| Willbanks Metals Inc 401(k) Profit Sharing Plan & Trust Willbanks Metals Inc | 2024 | |
| Pritchard & Abbott, Inc. 401(k) Profit Sharing And Employee Stock Ownership Plan Pritchard & Abbott, Inc. | 2024 | |
| Employee Benefit Plan Of Hospice Of The Chesapeake Hospice Of The Chesapeake, Inc. | 2024 |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Dale Craig Rogers | Chairman | Oct 1996 (30y) | 50% – 75% | |
| Craig Coburn Rogers | President & Chief Executive Officer | Oct 2002 (24y) | 25% – 50% | |
| Matthew Phillip Lankford | Senior Vice President & Chief Investment Officer | Sep 2005 (21y) | Less than 5% | |
| Brian Joseph Mueller | Chief Compliance Officer | CFP | Jul 2017 (9y) | Less than 5% |
| Christopher Sean Moore | Registered representative | Mar 2014 (12y) | ||
| Melissa Faye Childs | Registered representative | Mar 2014 (12y) | ||
| Dana Eric Williams | Registered representative | Apr 2014 (12y) | ||
| Christopher Ryan Manross | Registered representative | Jul 2022 (4y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (5)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Huitt Zollars, Inc. Employee Retirement Plan & Trust | Huitt Zollars, Inc. | 522 | $78.6M | 02/01/2024 |
| The First National Bank And Trust Co., Chickasha Oklahoma Savings Incentive And Employee Stock Ownership Plan | The First National Bank And Trust Co., Chickasha | 163 | $36.9M | 01/01/2024 |
| Willbanks Metals Inc 401(k) Profit Sharing Plan & Trust | Willbanks Metals Inc | 164 | $3.4M | 01/01/2024 |
| Pritchard & Abbott, Inc. 401(k) Profit Sharing And Employee Stock Ownership Plan | Pritchard & Abbott, Inc. | 109 | $48.8M | 01/01/2024 |
| Employee Benefit Plan Of Hospice Of The Chesapeake | Hospice Of The Chesapeake, Inc. | 350 | $15.4M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 896 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $579M (56% of AUM) Mar 2026
- Matrix Trust Company $455M (44% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 17, 2026.
View current Form ADV (SEC/IAPD) ↗