AUMdb

Generation Capital Management Llc

SEC-registered Investment Adviser · Mid-sized ($1B–$10B) CRD 128523 · SEC file 801-70216 · Pittsford, NY · www.youtube.com
☆ Save with Pro ADV data as of Mar 11, 2026
Regulatory AUM
$1.2B
Discretionary
$203M
Clients
280
Avg AUM / client
$4.1M
Accounts
481
Employees
4

AUM over time

$356M $1.2B
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 11, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 205 $32.2M 2.79%
High net worth individuals 70 $140M 12.1%
Pension and profit sharing plans Fewer than 5 clients $5.1M 0.44%
Charitable organizations Fewer than 5 clients $22.4M 1.94%
State or municipal government entities 5 $954M 82.7%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Scott Nasca President CFA Sep 2003 (23y) 75% or more
Dejohn, Mary, Anne Chief Compliance Officer Dec 2023 (3y) Less than 5%

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/11/2026 897 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 11, 2026.

View current Form ADV (SEC/IAPD) ↗