Principal Financial
$45.0B reported client assets across 19 advisory firms in FY2024 annual amendments
Reported client assets over time
Same-firm comparison: 15 firms that reported Principal Financial in both FY2023 and FY2024 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2018, 2019, 2020, 2021, 2022 are shown but partial — only FY2018: 1 cohort firms, FY2019: 1 cohort firms, FY2020: 1 cohort firms, FY2021: 4 cohort firms, FY2022: 11 cohort firms. No matched data for FY2017.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Allspring Global Investments, Llc | $15.6B | $457B | 3.4% | 03/24/2025 |
| Chandler Asset Management Inc | $7.5B | $41.6B | 18.0% | 01/31/2025 |
| Keystate Advisory, Llc | $7.4B | $18.2B | 40.8% | 03/19/2025 |
| Highland Associates Inc | $4.9B | $20.1B | 24.5% | 03/31/2025 |
| Bowen, Hanes & Co Inc | $3.1B | $4.3B | 73.2% | 02/27/2025 |
| Cerity Partners Retirement Plan Advisors Llc | $1.8B | $19.0B | 9.5% | 03/31/2025 |
| Alaska Permanent Capital Management, Llc | $1.1B | $4.1B | 25.9% | 03/31/2025 |
| Shepherd Kaplan Llc | $985M | $9.4B | 10.5% | 03/31/2025 |
| Shepherd Kaplan Krochuk, Llc | $985M | $9.7B | 10.1% | 03/31/2025 |
| Prudent Man Advisors, Llc | $531M | $27.8B | 1.9% | 03/28/2025 |
| Lawley Retirement Advisors, Llc | $499M | $2.0B | 25.6% | 03/31/2025 |
| Retirement Fund Management, Llc | $372M | $712M | 52.3% | 05/02/2025 |
| Bolton Partners Investment Consulting Group, Inc. | $49.6M | $139M | 35.8% | 03/24/2025 |
| N | $45.6M | $225M | 20.3% | 03/28/2025 |
| Navigate 401 K, Llc | $45.4M | $259M | 17.5% | 02/24/2025 |
| Guardian Wealth Management Inc. | $25.7M | $250M | 10.3% | 02/26/2025 |
| Tilden Park Capital Management Lp | $25.4M | $6.5B | 0.4% | 03/31/2025 |
| Skylands Capital, Llc | $16.8M | $724M | 2.3% | 03/27/2025 |
| Cushing Asset Management, Lp | $7.0M | $1.5B | 0.5% | 03/28/2025 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.