Voya Financial
$4.0B reported client assets across 19 advisory firms in FY2023 annual amendments
Reported client assets over time
Same-firm comparison: 16 firms that reported Voya Financial in both FY2022 and FY2023 annual amendments (ADV Item 5.K.(3)). Fiscal years come directly from the SEC filing-type table; filing dates are not used as a year-end proxy. 2017, 2018, 2019, 2020, 2021 are shown but partial — only FY2017: 4 cohort firms, FY2018: 6 cohort firms, FY2019: 9 cohort firms, FY2020: 11 cohort firms, FY2021: 12 cohort firms.
| Advisory firm | RAUM at custodian | Firm total AUM | Share | As of |
|---|---|---|---|---|
| Cbiz Investment Advisory Services, Llc | $1.2B | $8.9B | 13.6% | 03/22/2024 |
| Heck Capital Advisors, Llc | $1.2B | $6.7B | 17.9% | 03/27/2024 |
| Alphapoint, Inc. | $548M | $4.6B | 12.0% | 03/14/2024 |
| Valley Forge Investment Consultants, Inc. | $426M | $2.5B | 16.7% | 03/27/2024 |
| Trg Investment Advisors, Llc | $118M | $913M | 12.9% | 03/11/2024 |
| Thirtynorth Investments, Llc | $73.7M | $279M | 26.4% | 03/23/2024 |
| Freeman, Will & Niemeier, Inc. | $70.0M | $231M | 30.3% | 02/27/2024 |
| Ashworth Wealth, Llc | $46.9M | $288M | 16.3% | 03/07/2024 |
| Owen Larue, Llc | $46.5M | $273M | 17.1% | 03/27/2024 |
| Pinnacle Wealth Advisors, Llc | $45.6M | $202M | 22.6% | 03/08/2024 |
| The Pitti Group Wealth Management, Llc | $41.8M | $289M | 14.5% | 03/01/2024 |
| Barnes Wealth Management Group, Inc. | $41.5M | $337M | 12.3% | 03/26/2024 |
| Symphony Financial Services, Inc. | $41.4M | $344M | 12.0% | 02/14/2024 |
| Cbiz Financial Solutions, Inc. | $41.1M | $41.1M | 100.0% | 03/22/2024 |
| Cgc Financial Services, Llc | $31.0M | $665M | 4.7% | 03/28/2024 |
| Kerberrose Wealth Management, Llc | $24.6M | $752M | 3.3% | 03/19/2024 |
| Up Capital Management, Inc. | $24.6M | $177M | 13.9% | 03/20/2024 |
| Fiduciary Experts Llc | $8.3M | $744M | 1.1% | 03/26/2024 |
| Axecap Investments, Llc | $336K | $150M | 0.2% | 03/29/2024 |
From Form ADV Schedule D 5.K.(3): custodians named at the 10%-of-SMA-assets threshold, with reported dollar amounts. "Share" is reported amount as a share of the firm's total regulatory AUM.