Plan First Wealth Llc
- Regulatory AUM
- $140M
- Discretionary
- $102M
- Clients
- 96
- Avg AUM / client
- $1.5M
- Accounts
- 204
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of May 13, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 32 | $17.5M | 12.5% |
| High net worth individuals | 64 | $123M | 87.5% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Richard Christopher Taylor | Managing Member & Chief Executive Officer | Apr 2017 (9y) | 75% or more | |
| Martha Sarah Kern | Chief Compliance Officer | CFP Chartered Financial Consultant | May 2019 (7y) | Less than 5% |
| James Edward Boyle | Registered representative | CFP | Feb 2022 (4y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/13/2026 | 980 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Betterment Securities $69.1M (49% of AUM) May 2026
- Mtg, Llc $59.1M (49% of AUM) Aug 2025
- Novia Global Ltd $38.3M (27% of AUM) May 2026
- Pershing $38.0M (33% of AUM) Dec 2023
- First Clearing, Llc $33.0M (29% of AUM) Dec 2023
- Bnp Paribas Security Services S.C.A $16.6M (21% of AUM) Mar 2021
- Bnp Paribas Securities Corp. $16.6M (21% of AUM) Jul 2020
- Charles Schwab & Co. $14.5M (10% of AUM) May 2026
- Generali Worldwide Insurance Company Limited $13.3M (40% of AUM) Jun 2019
- Utmost Wealth Solutions Ltd $12.2M (10% of AUM) Aug 2025
- Rl360 Insurance Company Limited $11.4M (9% of AUM) Aug 2025
- TradePMR $4.1M (3% of AUM) Aug 2025
- Morningstar Wealth Platform $2.4M (2% of AUM) Aug 2025
- Mes Pensions $468K (0% of AUM) Aug 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 13, 2026.
View current Form ADV (SEC/IAPD) ↗