Excel Financial, Llc
- Regulatory AUM
- $404M
- Discretionary
- $348M
- Clients
- 416
- Avg AUM / client
- $972K
- Accounts
- 1,128
- Employees
- 11
AUM over time
Annual snapshots from Form ADV filings · as of May 29, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 309 | $82.7M | 20.5% |
| High net worth individuals | 83 | $201M | 49.7% |
| Pension and profit sharing plans | 20 | $117M | 29.0% |
| Charitable organizations | 2 | $3.4M | 0.84% |
| Corporations and other businesses | 2 | $212K | 0.05% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Ellsworth Cooperative Creamery Retirement Savings Plan Ellsworth Cooperative Creamery | 2024 | |
| Alula/Uplink 401(k) Plan Alula, Llc | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Scott Loquai | Member/Chief Compliance Officer | CFP | Oct 2007 (19y) | 10% – 25% |
| John Raymond Loquai | Member | Jul 2013 (13y) | 25% – 50% | |
| Brent Leslie Urbach | Member | Jun 2015 (11y) | 25% – 50% | |
| Michael Wayne Spangler | Managing Member | Jul 2021 (5y) | 25% – 50% | |
| James Crandell Long | Registered representative | Jun 2012 (14y) | ||
| John Patrick Moran | Registered representative | Jan 2025 (2y) | ||
| Collin Lars Baska | Registered representative | May 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Ellsworth Cooperative Creamery Retirement Savings Plan | Ellsworth Cooperative Creamery | 242 | $13.9M | 01/01/2024 |
| Alula/Uplink 401(k) Plan | Alula, Llc | 81 | $12.3M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/29/2026 | 1010 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $284M (70% of AUM) May 2026
- Fidelity Distributors Company Llc $83.5M (21% of AUM) May 2026
- Matrix Trust Company $24.6M (8% of AUM) Jul 2024
- Fidelity Investments Institutional Services Company, Inc. $8.4M (6% of AUM) Mar 2019
- Tiaa/Cref $828K (0% of AUM) Jul 2022
- Hartford Financial Services Group, Inc $765K (0% of AUM) Mar 2023
- Nationwide Bank $353K (0% of AUM) Mar 2023
- Utah Educational Savings Plan $141K (0% of AUM) Jul 2022
- My529 (Utah Educational Savings Plan) $127K (0% of AUM) Mar 2023
- Altruist Financial $78.5K (0% of AUM) Mar 2023
- Virginia529 $6.0K (0% of AUM) Jul 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 29, 2026.
View current Form ADV (SEC/IAPD) ↗