Amplify Financial, Llc
- Regulatory AUM
- $231M
- Discretionary
- $231M
- Clients
- 1,601
- Avg AUM / client
- $144K
- Accounts
- 1,494
- Employees
- 7
AUM over time
Annual snapshots from Form ADV filings · as of Jul 08, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,017 | $77.4M | 33.6% |
| High net worth individuals | 584 | $149M | 64.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $900K | 0.39% |
| Charitable organizations | Fewer than 5 clients | $670K | 0.29% |
| Corporations and other businesses | Fewer than 5 clients | $2.8M | 1.2% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Aaron Brodt | Chief Executive Officer | May 2023 (3y) | Less than 5% | |
| Brodt, Heidi, Maria | Business Manager | May 2023 (3y) | Less than 5% | |
| David T. Hatfield | Chief Technology Officer | May 2023 (3y) | Less than 5% | |
| Garcia, Peggy, Jolen | Chief Compliance Officer | May 2023 (3y) | Less than 5% | |
| Claudiu A. Barbos | Registered representative | Aug 2024 (2y) | ||
| William Payton Bayuk | Registered representative | CFP | Jan 2026 (1y) | |
| Kodi Alexander Thruston | Registered representative | Jan 2026 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Amplify Ventures Group, Llc | Member | Aug 2023 | A | 75% or more |
| Wealthvision, Llc | Member | Aug 2023 | B | ≈ 37.5% – 75% via Amplify Ventures Group, Llc |
| Hana Holdings, Llc | Member | Aug 2023 | B | ≈ 37.5% – 75% via Amplify Ventures Group, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Wealthvision, Llc: 50% – 75% of Amplify Ventures Group, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Hana Holdings, Llc: 50% – 75% of Amplify Ventures Group, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/08/2026 | 1.09 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Other fees
- • SUB-ADVISORY SERVICE
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $158M (68% of AUM) Jul 2026
- Pershing $43.6M (19% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 08, 2026.
View current Form ADV (SEC/IAPD) ↗