Shum Financial Group, Inc.
- Regulatory AUM
- $322M
- Discretionary
- $322M
- Clients
- 330
- Avg AUM / client
- $976K
- Accounts
- 990
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Feb 23, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 200 | $61.5M | 19.1% |
| High net worth individuals | 121 | $247M | 76.8% |
| Pension and profit sharing plans | 4 | $7.0M | 2.17% |
| Charitable organizations | 2 | $5.4M | 1.68% |
| Corporations and other businesses | 3 | $623K | 0.19% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Cliff Wingyin Shum | President/Chief Compliance Officer | CFP | Oct 2016 (10y) | 75% or more |
| Maria Juliana Valencia | Registered representative | Sep 2023 (3y) | ||
| Stephanie Fisher | Registered representative | Sep 2023 (3y) | ||
| Elyse Nicole Sanchez | Registered representative | CFP | Oct 2025 (1y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/23/2026 | 997 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $317M (98% of AUM) Feb 2026
- Bloomwell $2.2M (1% of AUM) Feb 2022
- Nebraska Educational Savings Plan Trust/First National Capital $2.0M (1% of AUM) Apr 2021
- Union Bank & Trust Company $2.0M (1% of AUM) Sep 2023
- Capital Group $1.3M (1% of AUM) Nov 2023
- Assetmark Trust Company $888K (0% of AUM) Sep 2023
- Lincoln National Corporation $465K (0% of AUM) Nov 2023
- Nationwide Bank $148K (0% of AUM) Sep 2023
- Collegeinvest $15.5K (0% of AUM) Feb 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 23, 2026.
View current Form ADV (SEC/IAPD) ↗