Park Capital Management, Llc
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 158965
· SEC file 801-115013
· Madison, WI
· www.linkedin.com
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ADV data as of Mar 06, 2026
- Regulatory AUM
- $868M
- Discretionary
- $859M
- Clients
- 625
- Avg AUM / client
- $1.4M
- Accounts
- 1,853
- Employees
- 9
AUM over time
$128M
$868M
Dec 2018
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 06, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 470 | $188M | 21.6% |
| High net worth individuals | 87 | $305M | 35.1% |
| Pension and profit sharing plans | 46 | $335M | 38.6% |
| Charitable organizations | 6 | $21.7M | 2.5% |
| Insurance companies | 1 | $1.4M | 0.16% |
| Corporations and other businesses | 15 | $17.4M | 2.01% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Evergreen Healthcare Partners, Inc. 401(k) Plan Evergreen Healthcare Partners, Inc. | 2024 | |
| Ffh Group 401(k) Plan Fermented Food Holdings, Inc. | 2024 | |
| Park Bank 401(k) Plan Park Bank | 2024 | |
| Vista Care Employees 401(k) Plan Vista Care Wisconsin, Inc. | 2024 | |
| The Expert Institute Retirement Trust The Expert Institute | 2024 | |
| Building Automation Products, Inc. 401(k) Plan Building Automation Products, Inc. | 2024 | |
| Viking Village, Inc Employees 401(k) Profit Sharing Plan Viking Village, Inc | 2024 | |
| Air Cargo Holding, Inc. 401(k) Plan Air Cargo Carriers, Llc | 2024 | |
| Kunes Retirement Plan Kunes Country Ford Lincoln, Inc. | 2024 | |
| Naviant, Inc. 401(k) Plan Naviant, Llc. | 2024 | |
| Badger Liquor Co., Inc. Employees' Profit Sharing, Savings & Investment Plan Badger Liquor Co., Inc. | 2024 | |
| Scott Construction, Inc. Hourly Employees Retirement Savings Plan Scott Construction, Inc. | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Senty, James, A | Owner | Dec 1983 (43y) | ≈ 14.06% – 50% via Park Bancorporation, Inc | |
| Clinton Lee Bauch | Member/Ceo/President | CFP | Nov 2011 (15y) | 25% – 50% |
| John Paul Friar | Member | CFP | Sep 2014 (12y) | Less than 5% |
| Kleine, Christopher, Gary | Chief Compliance Officer | Dec 2022 (4y) | Less than 5% | |
| Daniel James Spellman | Registered representative | Jan 2014 (13y) | ||
| Cameron T Gray | Registered representative | CFP | Apr 2018 (8y) | |
| Alyssa L Thompson | Registered representative | Sep 2018 (8y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Hausmann Johnson Insurance | Member | Jul 2012 | A | 25% – 50% |
| The Park Bank, Inc | Member | Jan 2017 | A | 25% – 50% |
| Park Bancorporation, Inc | Owner | Dec 1983 | B | ≈ 18.75% – 50% via The Park Bank, Inc |
| Igeniumprime, Inc. | Owner | Apr 2017 | B | ≈ 18.75% – 50% via Hausmann Johnson Insurance |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Senty, James, A: 75% – 100% of Park Bancorporation, Inc × 75% – 100% of The Park Bank, Inc × 25% – 50% direct ≈ 14.06% – 50% of the firm
- Park Bancorporation, Inc: 75% – 100% of The Park Bank, Inc × 25% – 50% direct ≈ 18.75% – 50% of the firm
- Igeniumprime, Inc.: 75% – 100% of Hausmann Johnson Insurance × 25% – 50% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (12)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Evergreen Healthcare Partners, Inc. 401(k) Plan | Evergreen Healthcare Partners, Inc. | 405 | $20.3M | 01/01/2024 |
| Ffh Group 401(k) Plan | Fermented Food Holdings, Inc. | 159 | $6.9M | 01/01/2024 |
| Park Bank 401(k) Plan | Park Bank | 151 | $25.2M | 01/01/2024 |
| Vista Care Employees 401(k) Plan | Vista Care Wisconsin, Inc. | 792 | $4.3M | 01/01/2024 |
| The Expert Institute Retirement Trust | The Expert Institute | 175 | $10.7M | 01/01/2024 |
| Building Automation Products, Inc. 401(k) Plan | Building Automation Products, Inc. | 131 | $6.7M | 01/01/2024 |
| Viking Village, Inc Employees 401(k) Profit Sharing Plan | Viking Village, Inc | 100 | $4.4M | 01/01/2024 |
| Air Cargo Holding, Inc. 401(k) Plan | Air Cargo Carriers, Llc | 122 | $3.2M | 01/01/2024 |
| Kunes Retirement Plan | Kunes Country Ford Lincoln, Inc. | 1,842 | $38.8M | 01/01/2024 |
| Naviant, Inc. 401(k) Plan | Naviant, Llc. | 130 | $21.7M | 01/01/2024 |
| Badger Liquor Co., Inc. Employees' Profit Sharing, Savings & Investment Plan | Badger Liquor Co., Inc. | 483 | $73.6M | 01/01/2024 |
| Scott Construction, Inc. Hourly Employees Retirement Savings Plan | Scott Construction, Inc. | 116 | $17.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/06/2026 | 1.03 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $533M (61% of AUM) Mar 2026
- Empower Retirement $171M (97% of AUM) Dec 2021
- Empower Financial Services, Inc. $130M (15% of AUM) Mar 2026
- Principal Trust Company $76.4M (10% of AUM) Sep 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 06, 2026.
View current Form ADV (SEC/IAPD) ↗