M Financial Asset Management, Inc.
- Regulatory AUM
- $1.2B
- Discretionary
- $1.2B
- Clients
- 1,021
- Avg AUM / client
- $1.2M
- Accounts
- 1,998
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 960 | $701M | 56.8% |
| High net worth individuals | 35 | $472M | 38.2% |
| Pension and profit sharing plans | 7 | $8.9M | 0.72% |
| Charitable organizations | 2 | $381K | 0.03% |
| Corporations and other businesses | 17 | $51.9M | 4.21% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lees, David, Robert | Secretary/Treasurer | Mar 2016 (10y) | Less than 5% | |
| Ludwig, Steven, Charles | Chief Compliance Officer | Oct 2023 (3y) | Less than 5% | |
| Robert Patrick Olson | President | Mar 2024 (2y) | Less than 5% | |
| John Hogan Wendland | Registered representative | Nov 2022 (4y) | ||
| Nathan Allan Perry | Registered representative | CFA | Nov 2023 (3y) | |
| Jamie Alworden | Registered representative | May 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| M Financial Holdings Incorporated | Shareholder | Jun 2005 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.29 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Pershing $1.3B (84% of AUM) Dec 2025
- National Financial Services (Fidelity) $990M (80% of AUM) Mar 2026
- Charles Schwab & Co. $118M (10% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗