True North Advisors, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 116048
· SEC file 801-66250
· Dallas, TX
· WWW.TRUENORTHADVISORS.COM
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ADV data as of Jul 16, 2026
- Regulatory AUM
- $5.4B
- Discretionary
- $5.0B
- Clients
- 1,068
- Avg AUM / client
- $5.1M
- Accounts
- 5,298
- Employees
- 89
AUM over time
$980M
$5.4B
Dec 2011
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 16, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 428 | $136M | 2.51% |
| High net worth individuals | 594 | $3.8B | 69.9% |
| Pooled investment vehicles (non-investment companies) | 34 | $1.1B | 20.0% |
| Charitable organizations | 7 | $38.2M | 0.7% |
| Corporations and other businesses | 5 | $373M | 6.88% |
Private funds (27)
View all →Reported in Form ADV Section 7.B.(1), filing of Sep 2024 · $812M combined gross assets
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Haynes And Boone Retirement Savings Plan Haynes And Boone, Llp | 2024 | |
| Southern Methodist University Retirement Plan Southern Methodist University | 2024 |
People (35)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Mark Hunter Gehlbach | Managing Member, President | Jul 2000 (26y) | 10% – 25% | |
| Scott Adair Wood | Managing Member, Chief Executive Officer | Jul 2000 (26y) | 25% – 50% | |
| Davis, Paula, Pond | Md Of Dallas | Jan 2013 (14y) | Less than 5% | |
| Dhruv Maniktala | Cio | CFA | May 2017 (9y) | Less than 5% |
| Sharp, William, Michael | Chief Compliance Officer And Md Of Finance | Jan 2018 (9y) | Less than 5% | |
| Christopher Elliott Pate | Chief Operating Officer | Jan 2019 (8y) | Less than 5% | |
| Copeland, John, William | Elected Manager | Jan 2024 (3y) | GP / trustee / elected manager of True North Advisors Holdings, Llc (indirect) | |
| Matthew Charles Borowski | Registered representative | May 2017 (9y) | ||
| Michael Jay Anderson | Registered representative | CFP | May 2017 (9y) | |
| Brian Edward Heider | Registered representative | CFA | May 2017 (9y) | |
| Tara Leigh Scottino | Registered representative | CFP | May 2017 (9y) | |
| Marcus Jearl Ham | Registered representative | Jun 2018 (8y) | ||
| Caleb Aaron Brian | Registered representative | CFP | May 2019 (7y) | |
| Colin James Bindner | Registered representative | CFP | May 2019 (7y) | |
| Adam Edward Farris | Registered representative | CFP | Jul 2019 (7y) | |
| Jamie Nicole Scott | Registered representative | CFP | Nov 2019 (7y) | |
| Kellie Law Crewse | Registered representative | Jan 2020 (7y) | ||
| Ivan Salazar | Registered representative | CFP | Apr 2022 (4y) | |
| Braden Ryan Cole | Registered representative | CFA | Jun 2022 (4y) | |
| Zachary Allan Kuhlman | Registered representative | Aug 2022 (4y) | ||
| Matt Landing Peden | Registered representative | CFA | Sep 2023 (3y) | |
| Joseph Preston Morrison | Registered representative | CFP | Oct 2023 (3y) | |
| Christopher Holub Conlan | Registered representative | CFA | Nov 2023 (3y) | |
| Aaron Robert Lang | Registered representative | CFA | Sep 2024 (2y) | |
| Charles Ferrell Hall | Registered representative | Sep 2024 (2y) | ||
| Corey Bryant Long | Registered representative | CFP | Sep 2024 (2y) | |
| Royce Glenn Itschner | Registered representative | CFP Personal Financial Specialist | Sep 2024 (2y) | |
| Royce Wesley Medlin | Registered representative | CFA | Sep 2024 (2y) | |
| William Tennyson Sanders | Registered representative | Sep 2024 (2y) | ||
| Mark Sebastian Walsh | Registered representative | Sep 2024 (2y) | ||
| Anna Marie Hamilton | Registered representative | CFP | Oct 2024 (2y) | |
| Matthew Brooks Dublin | Registered representative | CFA | Jul 2025 (1y) | |
| Brett David Hoover | Registered representative | Sep 2025 (1y) | ||
| Trevor Rhey Dunfee | Registered representative | CFP | Jan 2026 (1y) | |
| Scott Skrocki | Registered representative | CFP | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| True North Advisors Holdings, Llc | Member | Jan 2024 | A | 75% or more |
| Aspire Holdings, Llc | Member | Jan 2024 | B | ≈ 14.06% – 50% via Project Delta Acquisition, Llc |
| Hggc Fund Iv A.L.P. | Member | Jan 2024 | B | ≈ 7.03% – 37.5% via Aspire Holdings, Llc |
| Project Delta Acquisition, Llc | Member | Jan 2024 | B | ≈ 18.75% – 50% via True North Advisors Holdings, Llc |
| Wood Family Trust | Member | Jan 2024 | B | ≈ 18.75% – 50% via True North Advisors Holdings, Llc |
Estimated effective ownership (look-through of filed bands):
- Aspire Holdings, Llc: 75% – 100% of Project Delta Acquisition, Llc × 25% – 50% of True North Advisors Holdings, Llc × 75% – 100% direct ≈ 14.06% – 50% of the firm
- Hggc Fund Iv A.L.P.: 50% – 75% of Aspire Holdings, Llc × 75% – 100% of Project Delta Acquisition, Llc × 25% – 50% of True North Advisors Holdings, Llc × 75% – 100% direct ≈ 7.03% – 37.5% of the firm
- Project Delta Acquisition, Llc: 25% – 50% of True North Advisors Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Wood Family Trust: 25% – 50% of True North Advisors Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (27, $812M gross assets)
Top 25 of 27 funds by gross assets · all funds
From Form ADV Section 7.B private fund reporting.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Haynes And Boone Retirement Savings Plan | Haynes And Boone, Llp | 1,097 | $360M | 01/01/2024 |
| Southern Methodist University Retirement Plan | Southern Methodist University | 2,417 | $1.1B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/16/2026 | 7.37 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $3.6B (67% of AUM) Jul 2026
- Fidelity Brokerage Services $865M (16% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 16, 2026.
View current Form ADV (SEC/IAPD) ↗