Ima Advisory Services, Inc.
SEC-registered
Insurance-Affiliated · Mid-sized ($1B–$10B)
CRD 112091
· SEC file 801-79108
· Denver, CO
· www.IMARetirement.com
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ADV data as of May 19, 2026
- Regulatory AUM
- $3.9B
- Discretionary
- $3.3B
- Clients
- 579
- Avg AUM / client
- $6.7M
- Accounts
- 1,191
- Employees
- 50
AUM over time
$378M
$3.9B
Dec 2013
May 2026
Annual snapshots from Form ADV filings · as of May 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 249 | $101M | 2.59% |
| High net worth individuals | 181 | $772M | 19.8% |
| Pension and profit sharing plans | 81 | $1.3B | 32.1% |
| Charitable organizations | 63 | $1.8B | 45.3% |
| Corporations and other businesses | 5 | $8.4M | 0.22% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
People (45)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Richard William Holt | Executive Vice President | CFA | Jul 2016 (10y) | Less than 5% |
| Ewing, Anna, Devine | Secretary; Treasurer | Apr 2024 (2y) | Less than 5% | |
| Michael Shane Gregg | President | Apr 2024 (2y) | Less than 5% | |
| Ruppel, Valerie, Lynn | Chief Compliance Officer | Jul 2024 (2y) | Less than 5% | |
| Patrick James Krulik | Head Of Investments | CFA | Aug 2024 (2y) | Less than 5% |
| Brian Douglas Heinke | Registered representative | Feb 2014 (12y) | ||
| Heather Marie Haines | Registered representative | Feb 2014 (12y) | ||
| Nancy Pauline Bowes | Registered representative | Feb 2014 (12y) | ||
| Phyllis Denise Turkle | Registered representative | Feb 2014 (12y) | ||
| Samantha Kay Jenkins | Registered representative | CFP | Feb 2014 (12y) | |
| Susan Louise Pool | Registered representative | CFP | Feb 2014 (12y) | |
| Michael Aaron Waldman | Registered representative | Jul 2016 (10y) | ||
| Zachariah Knowles Hildebrand | Registered representative | CFP | Aug 2016 (10y) | |
| Rhonda Marie Randell | Registered representative | May 2018 (8y) | ||
| Justin Mark Kittle | Registered representative | CFP CFA | Jan 2020 (7y) | |
| Benjamin Ian Stein | Registered representative | Sep 2022 (4y) | ||
| John David Alvarez | Registered representative | Aug 2023 (3y) | ||
| Andrew William Skaff | Registered representative | Jan 2024 (3y) | ||
| Bradley Ross Sims | Registered representative | Jun 2024 (2y) | ||
| Blake Fields | Registered representative | Sep 2024 (2y) | ||
| Matthew Baird Rice | Registered representative | CFP | Oct 2024 (2y) | |
| Akasha Ngina Absher | Registered representative | Jan 2025 (2y) | ||
| Alexandre Joseph Duperret | Registered representative | Jan 2025 (2y) | ||
| Benjamin Howard Valore Caplan | Registered representative | Jan 2025 (2y) | ||
| Dat Van Le | Registered representative | Jan 2025 (2y) | ||
| James Alan Brauer | Registered representative | CFP | Jan 2025 (2y) | |
| Lynsey Goldstein | Registered representative | Jan 2025 (2y) | ||
| Paige Maria Bouma | Registered representative | Jan 2025 (2y) | ||
| Zoe Elizabeth Moore | Registered representative | Jan 2025 (2y) | ||
| Robin Meyer | Registered representative | CFA | Feb 2025 (1y) | |
| Michael J Rosenberg | Registered representative | May 2025 (1y) | ||
| Jasmine Chen | Registered representative | CFA | Jun 2025 (1y) | |
| Cody Matthew Lippert | Registered representative | Jul 2025 (1y) | ||
| Donald David Delande | Registered representative | Jul 2025 (1y) | ||
| Eli Davidoff | Registered representative | Jul 2025 (1y) | ||
| Samantha Morgan Graf | Registered representative | Nov 2025 (1y) | ||
| Matthew Asad Kukla | Registered representative | Dec 2025 (1y) | ||
| Drake Christensen Thatcher | Registered representative | Jan 2026 (1y) | ||
| Kathryn Riley | Registered representative | Mar 2026 (0y) | ||
| Jillian Beninson Ward | Registered representative | Apr 2026 (0y) | ||
| Kyle John Hurt | Registered representative | CFP | May 2026 (0y) | |
| Matthew Michael Obert | Registered representative | CFA | May 2026 (0y) | |
| Shawn Anthony Rogers | Registered representative | CFP | May 2026 (0y) | |
| Caitlin Cherie Spain | Registered representative | May 2026 (0y) | ||
| James Maxwell Raymond | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Ima Advisors Llc | Member | Oct 2023 | A | 75% or more |
| Ima Financial Group, Inc. | Member | Oct 2023 | B | ≈ 56.25% – 100% via Ima Advisors Llc |
| Nmsef I Holdings Ii, L.P. | Shareholder, Class C | Nov 2020 | B | ≈ 14.06% – 50% via Ima Financial Group, Inc. |
| Skyknight Capital Fund Iii, L.P. | Shareholder, Class C | Nov 2020 | B | ≈ 14.06% – 50% via Ima Financial Group, Inc. |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Ima Financial Group, Inc.: 75% – 100% of Ima Advisors Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Nmsef I Holdings Ii, L.P.: 25% – 50% of Ima Financial Group, Inc. × 75% – 100% of Ima Advisors Llc × 75% – 100% direct ≈ 14.06% – 50% of the firm
- Skyknight Capital Fund Iii, L.P.: 25% – 50% of Ima Financial Group, Inc. × 75% – 100% of Ima Advisors Llc × 75% – 100% direct ≈ 14.06% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (31)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Medical Group Management Association 401(k) Plan | Mgma Acmpe | 128 | $30.9M | 01/01/2024 |
| Goodnight Midstream 401(k) Plan | Goodnight Midstream, Llc | 127 | $11.2M | 01/01/2024 |
| Wolfe Electric, Inc. Profit Sharing/401(k) Plan And Trust | Wolfe Electric, Inc. | 103 | $13.3M | 01/01/2024 |
| Mid America Orthopedics, L.L.C. 401(k) Retirement Plan | Mid America Orthopedics, L.L.C. | 127 | $14.0M | 01/01/2024 |
| The Ldf Companies Retirement Savings Plan | Ldf Support Group, Inc. | 395 | $17.9M | 01/01/2024 |
| Indus Technology, Inc. 401(k) Plan | Indus Technology, Inc. | 472 | $24.5M | 01/01/2024 |
| Bonakemiusa, Inc. 401(k) Plan | Bonakemi Usa, Inc. | 277 | $30.4M | 01/01/2024 |
| Goodwill Of Colorado Retirement Savings 403(b) Plan | Goodwill Of Colorado | 3,268 | $17.6M | 01/01/2024 |
| Wichita Urology Group, P.A. Savings Plan | Wichita Urology Group, P.A. | 119 | $29.6M | 01/01/2024 |
| United Power, Inc. 401(k) Plan | United Power, Inc. | 198 | $34.1M | 01/01/2024 |
| Diversus Health, Inc. 401(k) Retirement Plan | Diversus Health, Inc. | 373 | $25.1M | 01/01/2024 |
| Haselden Construction Llc 401(k) Savings Plan | Haselden Construction Llc | 337 | $58.9M | 01/01/2024 |
| Pope Group 401(k) Profit Sharing Plan | Pope Automotive Group | 1,496 | $0 | 01/01/2024 |
| Principal Ease 401(k) Plan | Principal Life Insurance Company | 161,040 | $651M | 01/01/2024 |
| The Geological Society Of America Retirement Plan | The Geological Society Of America | 61 | $15.2M | 01/01/2024 |
| Trg 401(k) Plan | Ibex Global Solutions, Inc. | 1,972 | $12.7M | 01/01/2024 |
| Mental Health Association Of South Central Kansas 401(k) Plan | Mental Health Association Of South Central Kansas | 160 | $3.1M | 01/01/2024 |
| Protect, Llc 401(k) Plan | Protect, Llc | 530 | $15.7M | 01/01/2024 |
| Qb Energy 401(k) Plan | Qb Energy Management, Llc | 221 | $36.9M | 01/01/2024 |
| Tucows (Delaware) Inc. 401(k) Plan | Tucows (Delaware) Inc. | 233 | $16.3M | 01/01/2024 |
| Schirm Usa, Inc. 401(k) Profit Sharing Plan | Schirm Usa, Inc. | 222 | $4.0M | 01/01/2024 |
| Family Care Center, Pllc Retirement Plan | Family Care Center, Pllc | 763 | $10.4M | 01/01/2024 |
| Boulder Scientific Company 401(k) Savings & Retirement Plan | Boulder Scientific Company | 198 | $28.2M | 01/01/2024 |
| Staffscapes, Inc. 401(k) Profit Sharing Plan | Staffscapes, Inc | 1,185 | $10.2M | 01/01/2024 |
| Applied Control Equipment 401(k) Plan | Applied Control Management, Inc. | 228 | $35.1M | 01/01/2024 |
Top 25 of 31 plans by assets.
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/19/2026 | 1.22 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Pershing $1.8B (46% of AUM) May 2026
- Charles Schwab & Co. $621M (16% of AUM) May 2026
- T. Rowe Price Investment Services, Inc. $158M (17% of AUM) Sep 2024
- Great West Trust Company, Llc $106M (12% of AUM) Sep 2024
- Fidelity Brokerage Services $77.0M (8% of AUM) Sep 2024
- Principal Securities, Inc. $46.8M (5% of AUM) Sep 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 19, 2026.
View current Form ADV (SEC/IAPD) ↗