Adviceone Advisory Services, Llc
- Regulatory AUM
- $2.0B
- Discretionary
- $2.0B
- Clients
- 1,449
- Avg AUM / client
- $1.4M
- Accounts
- 4,781
- Employees
- 56
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 666 | $231M | 11.3% |
| High net worth individuals | 783 | $1.8B | 88.5% |
| Charitable organizations | Fewer than 5 | $4.1M | 0.2% |
People (14)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Paul Grossman | President/Chief Compliance Officer | CFP | Dec 1998 (28y) | ≈ 56.25% – 100% via Adviceone Llc |
| Drake, Janna, L. | Chief Executive Officer | Oct 2022 (4y) | Less than 5% | |
| Carlos Manuel Henriques | Registered representative | CFP | Feb 2009 (17y) | |
| Timothy M Miller | Registered representative | CFP | Aug 2012 (14y) | |
| Bria C Comer | Registered representative | CFP | May 2017 (9y) | |
| Danielle Jeanne Francini | Registered representative | CFP | Dec 2019 (7y) | |
| Brent Casto | Registered representative | CFP | Jun 2020 (6y) | |
| Robert Joseph Berlinski | Registered representative | Jan 2021 (6y) | ||
| Kathleen Ann Gibilisco | Registered representative | Mar 2021 (5y) | ||
| Anita Dianne Roberts | Registered representative | Jul 2021 (5y) | ||
| Ariel Vorelis Hilario | Registered representative | Dec 2022 (4y) | ||
| Amity Brook Raia | Registered representative | Dec 2023 (3y) | ||
| Olivia Kathryn Grossman | Registered representative | CFP | Mar 2024 (2y) | |
| Tyler James Gazdik | Registered representative | Dec 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Adviceone Llc | Owner | Sep 2021 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Michael Paul Grossman: 75% – 100% of Adviceone Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/17/2026 | 1010 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $1.7B (84% of AUM) Jul 2026
- Pershing $272M (13% of AUM) Jul 2026
- Sei Investments Distribution Co. $115M (11% of AUM) Sep 2021
- National Financial Services (Fidelity) $115M (13% of AUM) Oct 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 17, 2026.
View current Form ADV (SEC/IAPD) ↗