AUMdb
RF

Rea Financial, Inc

SEC-registered Wealth Manager · Boutique (under $100M) CRD 340696 · SEC file 801-135745 · Orlando, FL
☆ Save with Pro ADV data as of Sep 30, 2026
Regulatory AUM
$54.8M
Discretionary
$42.8M
Clients
146
Avg AUM / client
$376K
Accounts
364
Employees
3

AUM over time

$54.8M $54.8M
Sep 10, 2026 Sep 30, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Sep 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 131 $32.4M 59.2%
High net worth individuals 15 $22.4M 40.8%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Mmhr 401(k) Pooled Employer Plan Newport Group, Inc. 2024

People (1)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Logan Thomas Wolfley Registered representative Apr 2026 (0y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Mmhr 401(k) Pooled Employer Plan Newport Group, Inc. 1,506 $37.0M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 05/11/2026 851 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • • Percentage of assets under management

Services

  • • Financial planning services
  • • Portfolio management for individuals/small businesses
  • • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Sep 30, 2026.

View current Form ADV (SEC/IAPD) ↗