Diversify Advisory Services, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 326060
· SEC file 801-128675
· Sandy, UT
· www.hardingfinancial.net
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ADV data as of Jul 20, 2026
- Regulatory AUM
- $4.6B
- Discretionary
- $4.0B
- Clients
- 5,322
- Avg AUM / client
- $874K
- Accounts
- 12,951
- Employees
- 206
AUM over time
$2.0B
$4.6B
Aug 2023
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 20, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 4,398 | $2.3B | 50.0% |
| High net worth individuals | 802 | $2.0B | 43.7% |
| Pension and profit sharing plans | 106 | $279M | 5.99% |
| Corporations and other businesses | 16 | $14.7M | 0.32% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Intermountain Health 401(k) Plan Intermountain Health Care, Inc. | 2024 |
People (115)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Ryan Omer Smith | President | Jan 2013 (14y) | 10% – 25% | |
| Janice Marie Powell | Cco | Jul 2023 (3y) | Less than 5% | |
| John Bradley Anderson | Coo | Jul 2023 (3y) | Less than 5% | |
| David Jay Wrigley | Chief Investment Officer | CFA | Sep 2023 (3y) | Less than 5% |
| Bryant Armstrong | Cfo | Jan 2024 (3y) | Less than 5% | |
| Craig Robert Watanabe | Registered representative | CFP | Sep 2023 (3y) | |
| Martin Sam Wasser | Registered representative | Sep 2023 (3y) | ||
| Cole D Tyler Einerson | Registered representative | Sep 2023 (3y) | ||
| Hyung Jin Kim | Registered representative | CFP | Sep 2023 (3y) | |
| Leon Chang Soo Kim | Registered representative | Sep 2023 (3y) | ||
| Richard Kim | Registered representative | Sep 2023 (3y) | ||
| Charles Elmer Sorensen | Registered representative | Sep 2023 (3y) | ||
| Daniel James Luke | Registered representative | CFP | Sep 2023 (3y) | |
| David Ryan Laga | Registered representative | Sep 2023 (3y) | ||
| Daniel Allan Teague | Registered representative | Sep 2023 (3y) | ||
| Eric Joseph Voegeli | Registered representative | Sep 2023 (3y) | ||
| Jason Anderson | Registered representative | Sep 2023 (3y) | ||
| David J Ali | Registered representative | Sep 2023 (3y) | ||
| Laura Elizabeth Balback | Registered representative | Sep 2023 (3y) | ||
| Charles Chadwick Campbell | Registered representative | Sep 2023 (3y) | ||
| Joseph Albert Ghabour | Registered representative | Sep 2023 (3y) | ||
| Eddie Ghabour | Registered representative | Sep 2023 (3y) | ||
| Anthony Angelo Cipolla | Registered representative | Oct 2023 (3y) | ||
| Barry William Wong | Registered representative | CFP | Oct 2023 (3y) | |
| Matthew Gage Hunstock | Registered representative | CFP | Oct 2023 (3y) | |
| Michael Thomas Redmond | Registered representative | Oct 2023 (3y) | ||
| Stephen Francis Patterson | Registered representative | Chartered Financial Consultant | Oct 2023 (3y) | |
| William Carroll Parente | Registered representative | Oct 2023 (3y) | ||
| Michael Douglas Collins | Registered representative | Oct 2023 (3y) | ||
| Stuart Bradshaw Matheson | Registered representative | Oct 2023 (3y) | ||
| Enrique Manuel Che | Registered representative | Nov 2023 (3y) | ||
| Karl Sadanaga | Registered representative | Nov 2023 (3y) | ||
| Troy Taku Wada | Registered representative | Nov 2023 (3y) | ||
| John Kiem Liong Kwee | Registered representative | CFP | Nov 2023 (3y) | |
| Haddy Alexander Homampour | Registered representative | CFP | Dec 2023 (3y) | |
| Michael Allan Bendix | Registered representative | Dec 2023 (3y) | ||
| Matthew John Kohler | Registered representative | Dec 2023 (3y) | ||
| Alex Michael Deck | Registered representative | Dec 2023 (3y) | ||
| Marc J Bernstein | Registered representative | Chartered Financial Consultant | Dec 2023 (3y) | |
| Andrew Richard Hauber | Registered representative | Chartered Financial Consultant | Dec 2023 (3y) | |
| Christopher Charles Truscello | Registered representative | Dec 2023 (3y) | ||
| Curtis Tibbs Ladd | Registered representative | CFP | Dec 2023 (3y) | |
| Justin Charles Lowy | Registered representative | Dec 2023 (3y) | ||
| Kenneth Michael Kladouris | Registered representative | Dec 2023 (3y) | ||
| Kevin David Crowley | Registered representative | Dec 2023 (3y) | ||
| Robert Martin Cheney | Registered representative | Dec 2023 (3y) | ||
| Russell Boyd Butler | Registered representative | Chartered Financial Consultant | Dec 2023 (3y) | |
| Wayne Cook Clark | Registered representative | Dec 2023 (3y) | ||
| Thomas Haneman Shanley | Registered representative | Dec 2023 (3y) | ||
| Anton Nicola Nijmeh | Registered representative | Dec 2023 (3y) | ||
| Brian Ashley King | Registered representative | CFP | Dec 2023 (3y) | |
| Colin Martin Mansfield | Registered representative | Dec 2023 (3y) | ||
| Jason P. Connolly | Registered representative | CFP | Dec 2023 (3y) | |
| Joseph Ellis | Registered representative | CFP | Dec 2023 (3y) | |
| Joseph H Langlois | Registered representative | CFP | Dec 2023 (3y) | |
| Kayla Morelli Daniel | Registered representative | Dec 2023 (3y) | ||
| Loay S Naser | Registered representative | Dec 2023 (3y) | ||
| Maxwell P Keltner | Registered representative | Dec 2023 (3y) | ||
| John Terrell Lady | Registered representative | Chartered Financial Consultant | Dec 2023 (3y) | |
| John Daniel Grady | Registered representative | Jan 2024 (3y) | ||
| James O'neal Mitchell | Registered representative | Jan 2024 (3y) | ||
| Zachary Hoffman | Registered representative | Jan 2024 (3y) | ||
| Nir Regev | Registered representative | Jan 2024 (3y) | ||
| Daniel Gerald Gomez | Registered representative | Jan 2024 (3y) | ||
| Mitchell George Plant | Registered representative | Jan 2024 (3y) | ||
| Steven Dean Ahlmer | Registered representative | Jan 2024 (3y) | ||
| Kelby Mc Mullin | Registered representative | Feb 2024 (2y) | ||
| Scott Matthew Carlson | Registered representative | Feb 2024 (2y) | ||
| James Michael Raine | Registered representative | Feb 2024 (2y) | ||
| Jason Daniel Zivich | Registered representative | May 2024 (2y) | ||
| S. Peter Park | Registered representative | Jul 2024 (2y) | ||
| Jordan Andrew Hammer | Registered representative | Jul 2024 (2y) | ||
| Kyle H Shimoda | Registered representative | Aug 2024 (2y) | ||
| James Patrick King | Registered representative | Oct 2024 (2y) | ||
| Joseph Thomas Finnerty | Registered representative | Oct 2024 (2y) | ||
| Andrew Davis Guiney | Registered representative | Oct 2024 (2y) | ||
| Kyle Trautmann | Registered representative | Oct 2024 (2y) | ||
| Nicholas Tarulli | Registered representative | Nov 2024 (2y) | ||
| Kevin Douglas Bendix | Registered representative | Dec 2024 (2y) | ||
| Jonathan Keoki Skedeleski | Registered representative | Dec 2024 (2y) | ||
| Darren Paul Speight | Registered representative | Jan 2025 (2y) | ||
| Noah Kamuela Beecher | Registered representative | Chartered Financial Consultant | Jan 2025 (2y) | |
| Taylor Desmond Ashland | Registered representative | Jan 2025 (2y) | ||
| Lauren Parente Stapleton | Registered representative | Jan 2025 (2y) | ||
| Michael Bowman | Registered representative | Feb 2025 (1y) | ||
| Nicholson Garrett | Registered representative | Apr 2025 (1y) | ||
| Amy Simmons | Registered representative | Apr 2025 (1y) | ||
| Stephanie Ryan Birenbaum | Registered representative | Apr 2025 (1y) | ||
| Blair James Perry | Registered representative | Jun 2025 (1y) | ||
| Jason Lynn Collier | Registered representative | CFP Chartered Financial Consultant | Jun 2025 (1y) | |
| Jeremy Vidaic | Registered representative | Jun 2025 (1y) | ||
| Michelle Vuksinick | Registered representative | Jun 2025 (1y) | ||
| Stephen F Tate | Registered representative | Jun 2025 (1y) | ||
| Travis Lynn Kell | Registered representative | Jun 2025 (1y) | ||
| Tiffany Nichole Mounteer | Registered representative | Chartered Financial Consultant | Jun 2025 (1y) | |
| Chalise Rashae Westenskow | Registered representative | Jun 2025 (1y) | ||
| Stephen Archer Williams | Registered representative | Jun 2025 (1y) | ||
| Marcus Allan Papajohn | Registered representative | Aug 2025 (1y) | ||
| Kevin Patrick O'sullivan | Registered representative | Sep 2025 (1y) | ||
| Jordan Layne Eyre | Registered representative | CFP | Oct 2025 (1y) | |
| Benjamin Kevin Chappell | Registered representative | Oct 2025 (1y) | ||
| Calen Reishi Matsuno | Registered representative | Oct 2025 (1y) | ||
| Benjamin Austin Harding | Registered representative | CFP | Oct 2025 (1y) | |
| Christopher Michael Donovan | Registered representative | Oct 2025 (1y) | ||
| Kimberly Ann Harding | Registered representative | CFP | Oct 2025 (1y) | |
| Matthew Angel | Registered representative | CFP | Oct 2025 (1y) | |
| Robert Doherty | Registered representative | CFP Chartered Financial Consultant | Oct 2025 (1y) | |
| Zachary Dean Ahlmer | Registered representative | Nov 2025 (1y) | ||
| Urban Walter Adams | Registered representative | Jan 2026 (1y) | ||
| Ruben E Vilorio | Registered representative | Jan 2026 (1y) | ||
| Adilene Calixtro | Registered representative | Apr 2026 (0y) | ||
| Grace Park | Registered representative | Jun 2026 (0y) | ||
| Michael David Charles | Registered representative | Jul 2026 (0y) | ||
| Michael Richard Hostick | Registered representative | Jul 2026 (0y) | ||
| Christine Vu | Registered representative | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Falcon Park Capital, Llc | Limited Liability Company | Jul 2019 | A | 75% or more |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Intermountain Health 401(k) Plan | Intermountain Health Care, Inc. | 69,032 | $6.8B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/20/2026 | 1.55 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $1.2B (26% of AUM) Jul 2026
- Fidelity Brokerage Services $1.1B (24% of AUM) Jul 2026
- RBC $10.1M (0% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 20, 2026.
View current Form ADV (SEC/IAPD) ↗