The Norden Group Llc
- Regulatory AUM
- $2.0B
- Discretionary
- $2.0B
- Clients
- 1,531
- Avg AUM / client
- $1.3M
- Accounts
- 4,220
- Employees
- 30
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 976 | $273M | 13.9% |
| High net worth individuals | 295 | $1.5B | 74.5% |
| Pension and profit sharing plans | 81 | $26.9M | 1.37% |
| Charitable organizations | 49 | $21.7M | 1.1% |
| Corporations and other businesses | 130 | $181M | 9.18% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Retirement Income Security Plan Solo Speed Of Light Ops, Llc Dba Solo | 2024 | |
| Retirement Income Security Plan Telos Rtc Telos Residential Treatment Center, Llc | 2024 |
People (22)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Garen Tanner Winn | Partner | Feb 2014 (13y) | 50% – 75% | |
| Seth Larson Merrill | Partner | CFP | Feb 2014 (13y) | 50% – 75% |
| Brent Alan Cochran | Partner | Oct 2022 (4y) | Less than 5% | |
| Renn Michael Olsen | Cheif Operating Officer | CFP | Mar 2023 (3y) | Less than 5% |
| Joseph Phillip Arce | Chief Compliance Officer | Nov 2024 (2y) | Less than 5% | |
| Ahlin Rochelle Hafen | Registered representative | Mar 2023 (3y) | ||
| Brad Wilson Sorensen | Registered representative | Mar 2023 (3y) | ||
| Bradley Tyson Ferney | Registered representative | Mar 2023 (3y) | ||
| Kylee Marie Adamson | Registered representative | CFP | Mar 2023 (3y) | |
| Rachelle Morris | Registered representative | Mar 2023 (3y) | ||
| Raymond Wilhelm Johns | Registered representative | Mar 2023 (3y) | ||
| Shane Allen Jensen | Registered representative | Mar 2023 (3y) | ||
| Tyson Lance Wakley | Registered representative | Mar 2023 (3y) | ||
| Colter Alan Yde | Registered representative | May 2023 (3y) | ||
| Matthew Kip Mendenhall | Registered representative | May 2023 (3y) | ||
| Trent Lewis Johnson | Registered representative | May 2023 (3y) | ||
| Nathan Leroy Rosell | Registered representative | CFP | Jan 2024 (3y) | |
| Rachelle Dillingham | Registered representative | Jan 2024 (3y) | ||
| Jason Morgan Perkins | Registered representative | Apr 2024 (2y) | ||
| Cody Joseph Hutchinson | Registered representative | May 2024 (2y) | ||
| Alec Bruce Abbott | Registered representative | May 2024 (2y) | ||
| Hayden Matthew Johnson | Registered representative | Aug 2025 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Retirement Income Security Plan Solo | Speed Of Light Ops, Llc Dba Solo | 91 | $3.1M | 01/01/2024 |
| Retirement Income Security Plan Telos Rtc | Telos Residential Treatment Center, Llc | 138 | $2.9M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/02/2026 | 1.02 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $1.8B (92% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 02, 2026.
View current Form ADV (SEC/IAPD) ↗