Plan2 Thrive Financial, Llc
- Regulatory AUM
- $148M
- Discretionary
- $136M
- Clients
- 245
- Avg AUM / client
- $602K
- Accounts
- 766
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Feb 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 197 | $56.4M | 38.2% |
| High net worth individuals | 25 | $72.2M | 48.9% |
| Pension and profit sharing plans | 3 | $11.2M | 7.6% |
| Charitable organizations | 20 | $7.8M | 5.27% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Patrick Lee Reid | Registered representative | Nov 2021 (5y) | ||
| Jeff D Newburn | Registered representative | CFP | Dec 2021 (5y) | |
| Amanda Sue Kelley | Registered representative | Jan 2025 (2y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/17/2026 | 907 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- SEI Private Trust $106M (72% of AUM) Feb 2026
- John Hancock Funds, Llc $9.3M (6% of AUM) Feb 2026
- American Funds Service Company $3.4M (2% of AUM) Feb 2026
- American Funds/Cb&T $3.4M (2% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 17, 2026.
View current Form ADV (SEC/IAPD) ↗