AUMdb

Main Street Retirement Planning, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 313051 · SEC file 801-122041 · Coppell, TX · www.instagram.com
☆ Save with Pro ADV data as of Mar 02, 2026
Regulatory AUM
$717M
Discretionary
$717M
Clients
1,688
Avg AUM / client
$425K
Accounts
2,927
Employees
3

AUM over time

$582M $717M
Jul 2021 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 02, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 1,543 $448M 62.6%
High net worth individuals 145 $268M 37.4%

People (5)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Dragon, Elias, Thomas Trustee Feb 2021 (6y) GP / trustee / elected manager of Elias Thomas Dragon Irrevocable Trust (indirect)
Elias Robert Dragon Chief Compliance Officer/Chief Financial Officer/Owner CFP Chartered Financial Consultant Feb 2021 (6y) 50% – 75%
Jennifer Ann Dragon Trustee CFP Personal Financial Specialist Feb 2021 (6y) Less than 5%
Krehel, Jessica, M Trustee Feb 2021 (6y) GP / trustee / elected manager of Jessica Marie Krehel Irrevocable Trust (indirect)
Mark Joseph Krehel Chief Technical Officer CFP Feb 2021 (6y) Less than 5%

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Elias Thomas Dragon Irrevocable Trust Owner Feb 2021 A 10% – 25%
Jessica Marie Krehel Irrevocable Trust Owner Feb 2021 A 10% – 25%
Jennifer Ann Dragon Irrevocable Trust Owner Feb 2021 A 10% – 25%

Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/02/2026 902 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Portfolio management for individuals/small businesses

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 02, 2026.

View current Form ADV (SEC/IAPD) ↗