Midwest Heritage Bank, Fsb
- Regulatory AUM
- $399M
- Discretionary
- $399M
- Clients
- 334
- Avg AUM / client
- $1.2M
- Accounts
- 647
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 219 | $65.7M | 16.5% |
| High net worth individuals | 115 | $333M | 83.5% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Matthew Graham Watters | President And Chief Compliance Officer | CFP Chartered Financial Consultant | Nov 2019 (7y) | Less than 5% |
| Casey Malloy | Registered representative | CFP | Nov 2022 (4y) | |
| Levi Cyphers | Registered representative | Jan 2024 (3y) | ||
| Mark Daniel Vance | Registered representative | Mar 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Midwest Heritage Bank, Fsb | Owner | Nov 2019 | A | 75% or more |
| Hy Vee Food Stores, Inc. | Owner | Nov 2019 | B | ≈ 56.25% – 100% via Midwest Heritage Bank, Fsb |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Hy Vee Food Stores, Inc.: 75% – 100% of Midwest Heritage Bank, Fsb × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/02/2026 | 1020 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $399M (100% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 02, 2026.
View current Form ADV (SEC/IAPD) ↗