Heron Bay Capital Management, Llc
- Regulatory AUM
- $644M
- Discretionary
- $591M
- Clients
- 127
- Avg AUM / client
- $5.1M
- Accounts
- 490
- Employees
- 7
AUM over time
Annual snapshots from Form ADV filings · as of May 12, 2026
Investments (13F portfolio — 78 positions, $1,084,725,556)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vontier Corporation | COM | $77,295,981 | 2,179,193 | 7.13% | 12.0% |
| 2 | Lpl Finl Hldgs Inc | COM | $74,970,355 | 249,212 | 6.91% | 11.6% |
| 3 | Schwab Charles Corp | COM | $57,758,413 | 614,582 | 5.32% | 8.97% |
| 4 | Amazon Com Inc | COM | $56,583,654 | 271,684 | 5.22% | 8.79% |
| 5 | Alphabet Inc | CAP STK CL A | $54,143,047 | 188,284 | 4.99% | 8.41% |
| 6 | Factset Resh Sys Inc | COM | $49,756,181 | 229,302 | 4.59% | 7.73% |
| 7 | Consensus Cloud Solutions In | COM | $48,407,332 | 2,039,062 | 4.46% | 7.52% |
| 8 | Ss&C Tech Hldgs | COM | $42,070,746 | 622,625 | 3.88% | 6.53% |
| 9 | Kkr & Co Inc | COM | $38,079,594 | 411,671 | 3.51% | 5.91% |
| 10 | Corpay Inc | COM SHS | $37,859,545 | 130,106 | 3.49% | 5.88% |
| 11 | Mckesson Corp | COM | $37,612,350 | 43,464 | 3.47% | 5.84% |
| 12 | Ulta Beauty Inc | COM | $35,888,746 | 68,659 | 3.31% | 5.57% |
| 13 | Meta Platforms Inc | CL A | $35,482,370 | 62,018 | 3.27% | 5.51% |
| 14 | Lam Research Corp | COM NEW | $34,638,773 | 162,121 | 3.19% | 5.38% |
| 15 | Microsoft Corp | COM | $31,608,550 | 85,389 | 2.91% | 4.91% |
| 16 | Transunion | COM | $29,419,464 | 425,198 | 2.71% | 4.57% |
| 17 | Medpace Hldgs Inc | COM | $24,150,196 | 50,293 | 2.23% | 3.75% |
| 18 | Progress Software Corp | COM | $23,487,619 | 915,697 | 2.17% | 3.65% |
| 19 | Salesforce Inc | COM | $19,672,975 | 105,389 | 1.81% | 3.06% |
| 20 | Rockwell Automation Inc | COM | $19,441,227 | 54,172 | 1.79% | 3.02% |
| 21 | Zebra Technologies Corporati | CL A | $18,749,876 | 89,678 | 1.73% | 2.91% |
| 22 | Berkshire Hathaway Inc Del | CL B NEW | $17,084,438 | 35,652 | 1.58% | 2.65% |
| 23 | Trex Inc | COM | $16,966,803 | 465,865 | 1.56% | 2.64% |
| 24 | Labcorp Holdings Inc | COM SHS | $16,913,847 | 63,393 | 1.56% | 2.63% |
| 25 | Msci Inc | COM | $16,021,177 | 29,723 | 1.48% | 2.49% |
Top 25 of 78 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 81 | $92.0M | 14.3% |
| High net worth individuals | 46 | $492M | 76.5% |
| Pension and profit sharing plans | Fewer than 5 clients | $59.6M | 9.25% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gerald Lee Seizert | Managing Partner, Managing Member | CFA | Mar 2019 (7y) | 10% – 25% |
| Paul Clark Seizert | Chief Compliance Officer | Nov 2019 (7y) | 25% – 50% | |
| Joseph Ryan Ashmore | Director Of Research | CFA | Jun 2020 (6y) | 10% – 25% |
| Chetan Rastogi | Portfolio Manager | Jan 2021 (6y) | 10% – 25% | |
| Colin Alexander Connery | Registered representative | Nov 2023 (3y) | ||
| Matthew John Latarewicz | Registered representative | CFA | Jan 2026 (1y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Seivest, Llc | Member | Mar 2019 | A | 75% or more |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/12/2026 | 904 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $557M (87% of AUM) May 2026
- Comerica Bank Trust National Association $69.5M (12% of AUM) Mar 2024
- Wilmington Trust Company $20.1M (10% of AUM) Feb 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 12, 2026.
View current Form ADV (SEC/IAPD) ↗