Blue Jay Financial Group, Llc
SEC-registered
Wealth Manager · Small ($100M–$1B)
CRD 296467
· SEC file 801-134428
· Defiance, OH
· WWW.BLUEJAYFG.COM
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ADV data as of Jun 02, 2026
- Regulatory AUM
- $113M
- Discretionary
- $113M
- Clients
- 303
- Avg AUM / client
- $374K
- Accounts
- 676
- Employees
- 9
AUM over time
$107M
$113M
Aug 2025
Jun 2026
Annual snapshots from Form ADV filings · as of Jun 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 260 | $70.2M | 61.9% |
| High net worth individuals | 23 | $42.2M | 37.2% |
| Pension and profit sharing plans | 20 | $997K | 0.88% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Jason Richard Bernal | Registered representative | CFP | Apr 2018 (8y) | |
| Caleb Richard Frankart | Registered representative | Aug 2020 (6y) | ||
| Michael Evan Willitzer | Registered representative | Jan 2026 (1y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/02/2026 | 895 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $97.5M (86% of AUM) Jun 2026
- Sei Investments Distribution Co. $15.1M (13% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 02, 2026.
View current Form ADV (SEC/IAPD) ↗