Thinking Big Financial Inc.
- Regulatory AUM
- $93.0M
- Discretionary
- $93.0M
- Clients
- 93
- Avg AUM / client
- $1.0M
- Accounts
- 395
- Employees
- 2
AUM over time
Annual snapshots from Form ADV filings · as of Feb 16, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 60 | $37.7M | 40.5% |
| High net worth individuals | 33 | $55.1M | 59.2% |
| Corporations and other businesses | Fewer than 5 clients | $259K | 0.28% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James J Marrocco | Shareholder And Cco | CFP CFA | Mar 2017 (9y) | 75% or more |
| Brandon Joseph Tacconelli | Registered representative | CFP | May 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/16/2026 | 900 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Fixed fees
- • Other fees
- • FEES BASED ON CLIENT INCOME & NET WORTH
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Truist Financial Corp $93.0M (100% of AUM) Feb 2026
- Altruist Financial $93.0M (100% of AUM) Feb 2026
- Pershing $60.1M (100% of AUM) Oct 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 16, 2026.
View current Form ADV (SEC/IAPD) ↗