Heritage Financial, Llc
- Regulatory AUM
- $408M
- Discretionary
- $365M
- Clients
- 350
- Avg AUM / client
- $1.2M
- Accounts
- 1,507
- Employees
- 8
AUM over time
Annual snapshots from Form ADV filings · as of Jun 09, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 218 | $71.9M | 17.6% |
| High net worth individuals | 132 | $304M | 74.5% |
| Pension and profit sharing plans | Fewer than 5 clients | $26.1M | 6.39% |
| Charitable organizations | Fewer than 5 clients | $6.1M | 1.5% |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Kalani Morton | Principal, Ceo, Member | Oct 2016 (10y) | 50% – 75% | |
| Elizabeth Lannon Clark | Principal, Chief Compliance Officer, Chief Operations Officer, Member | Oct 2016 (10y) | 25% – 50% | |
| David John O'neill | Registered representative | CFP | Oct 2018 (8y) | |
| Aaron Wayne Clarke | Registered representative | CFP | Oct 2022 (4y) | |
| Andrew Tyler Downey | Registered representative | May 2024 (2y) | ||
| Eric Eugene Thomas | Registered representative | Jan 2026 (1y) | ||
| Yahia Albaghdadi | Registered representative | May 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/09/2026 | 938 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $355M (87% of AUM) Jun 2026
- Capital Bank And Trust Company $43.1M (11% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 09, 2026.
View current Form ADV (SEC/IAPD) ↗