Fiduciary Alliance Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 284924
· SEC file 801-108283
· Greenville, SC
· www.morrowwealthadvisory.com
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ADV data as of Jul 01, 2026
- Regulatory AUM
- $2.5B
- Discretionary
- $2.5B
- Clients
- 8,964
- Avg AUM / client
- $282K
- Accounts
- 9,155
- Employees
- 76
AUM over time
$0
$2.5B
Aug 2016
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6,356 | $1.2B | 48.3% |
| High net worth individuals | 2,388 | $1.1B | 44.7% |
| Pension and profit sharing plans | 12 | $11.4M | 0.45% |
| Charitable organizations | 9 | $9.9M | 0.39% |
| Other investment advisers | Fewer than 5 clients | $83.1M | 3.29% |
| Corporations and other businesses | 168 | $66.3M | 2.62% |
| Other | 31 | $5.4M | 0.21% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Questco Companies Retirement Plan Questco Holdings, Inc. | 2024 |
People (50)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Anthony Richard Mahfood | Managing Member | Aug 2016 (10y) | 50% – 75% | |
| Brian James Boughner | Managing Member | CFA | Aug 2016 (10y) | 50% – 75% |
| Gregory Miller Towner | Chief Investment Officer | CFA | Aug 2016 (10y) | Less than 5% |
| Latham, Victoria, Regina | Chief Compliance Officer | Oct 2022 (4y) | Less than 5% | |
| David Thomas Chudyk | Registered representative | CFP | Aug 2019 (7y) | |
| Peyton Chandler Hoppes | Registered representative | Oct 2019 (7y) | ||
| Susan S Harvell | Registered representative | Sep 2020 (6y) | ||
| Jordan Marcus Roberts | Registered representative | Sep 2020 (6y) | ||
| Robert Stephen Moses | Registered representative | Dec 2020 (6y) | ||
| Christopher Warren Wilbratte | Registered representative | Feb 2021 (5y) | ||
| Edgar Lawrence Mclean | Registered representative | Mar 2021 (5y) | ||
| Randall Gray Neighbour | Registered representative | Jun 2021 (5y) | ||
| Joseph Warren Nelson | Registered representative | CFP | Jun 2021 (5y) | |
| Barry Raymond Dick | Registered representative | Jul 2021 (5y) | ||
| Brian Howard Dick | Registered representative | Jul 2021 (5y) | ||
| Gina Marie Rose Salamin | Registered representative | CFA | Jun 2022 (4y) | |
| Matthew James Myrick | Registered representative | CFP | Sep 2022 (4y) | |
| Jonathan Taylor Dick | Registered representative | Jan 2023 (4y) | ||
| Theodore James Erhart | Registered representative | CFP | Feb 2023 (3y) | |
| Tabitha Wee Chih Lundstrom | Registered representative | Apr 2023 (3y) | ||
| Christopher Lawrence Balcerowiak | Registered representative | CFP | May 2023 (3y) | |
| Justin Randall Chastain | Registered representative | CFP | Feb 2024 (2y) | |
| Matthew Arthur Keefe | Registered representative | Mar 2024 (2y) | ||
| David Jon Morrow | Registered representative | Mar 2024 (2y) | ||
| James Lee Royals | Registered representative | Apr 2024 (2y) | ||
| Dylan Wade Martin | Registered representative | CFP | Jun 2024 (2y) | |
| Joe Barrow Tracy | Registered representative | Jul 2024 (2y) | ||
| William Townson Grasty | Registered representative | Aug 2024 (2y) | ||
| Sam A Parail | Registered representative | Nov 2024 (2y) | ||
| Daniel Lee Phillips | Registered representative | Nov 2024 (2y) | ||
| Kyle William Crawford | Registered representative | CFP | Nov 2024 (2y) | |
| Richard Alan Sampley | Registered representative | CFP | Nov 2024 (2y) | |
| Dean Roger St. Marie | Registered representative | CFP | Jan 2025 (2y) | |
| Timothy Dick | Registered representative | CFP | Mar 2025 (1y) | |
| Christopher Thomas Klein | Registered representative | Apr 2025 (1y) | ||
| John Coble | Registered representative | Apr 2025 (1y) | ||
| David Lahmer Dunn | Registered representative | CFP Personal Financial Specialist | May 2025 (1y) | |
| Damian Orlando Lombardi | Registered representative | Jun 2025 (1y) | ||
| Kevin Edward Dick | Registered representative | Jul 2025 (1y) | ||
| Stephen Michael Harvey | Registered representative | Oct 2025 (1y) | ||
| Brianna Madren | Registered representative | CFP | Jan 2026 (1y) | |
| Calvin Tracy Leonard | Registered representative | Jan 2026 (1y) | ||
| Daniel Craig Stephen | Registered representative | Apr 2026 (0y) | ||
| Michael Parker Childress | Registered representative | Jun 2026 (0y) | ||
| Lori C. Avant | Registered representative | Jun 2026 (0y) | ||
| Gabriel Jenson Lopez | Registered representative | Jun 2026 (0y) | ||
| Noel Bateman Swain | Registered representative | CFP | Jun 2026 (0y) | |
| Sheree Dorothy Reeling | Registered representative | Jul 2026 (0y) | ||
| Wesley Wayne Whitten | Registered representative | Jul 2026 (0y) | ||
| Michael Mercurio | Registered representative | Jul 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Questco Companies Retirement Plan | Questco Holdings, Inc. | 11,428 | $442M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/01/2026 | 1.2 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $2.2B (85% of AUM) Jul 2026
- Fidelity Investments $306M (12% of AUM) Jul 2026
- Fidelity Brokerage Services $9.6M (6% of AUM) Mar 2019
- National Financial Services (Fidelity) $9.3M (5% of AUM) Feb 2021
- Interactive Brokers $1.3M (1% of AUM) Feb 2021
- Mtg, Llc $362K (0% of AUM) Nov 2018
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 01, 2026.
View current Form ADV (SEC/IAPD) ↗