Usa Financial Exchange Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 283466
· SEC file 801-107771
· Ada, MI
· WWW.USAFINANCIALEXCHANGE.COM
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ADV data as of Mar 27, 2026
- Regulatory AUM
- $1.6B
- Discretionary
- $1.6B
- Clients
- 10,265
- Avg AUM / client
- $159K
- Accounts
- 9,971
- Employees
- 38
AUM over time
$211M
$1.6B
Dec 2017
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 9,971 | $1.4B | 85.7% |
| High net worth individuals | 294 | $233M | 14.3% |
People (6)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bachert, William, Clayton | Chief Financial Officer | Jan 2016 (11y) | Less than 5% | |
| Brent David Enders | President/Manager | Jan 2016 (11y) | Less than 5% | |
| Mark Robert Mersman | Chief Marketing Officer | Jan 2016 (11y) | Less than 5% | |
| Michael David Walters | Ceo | Jan 2016 (11y) | Less than 5% | |
| Mcconnell, James, Carroll | Chief Operations Officer | Nov 2021 (5y) | Less than 5% | |
| Dawn M Thomason | Chief Compliance Officer | Aug 2022 (4y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Usa Financial Llc | Direct Owner | Jan 2016 | A | 75% or more |
| Al Marketing Llc | Member | Aug 2021 | B | ≈ 56.25% – 100% via Usa Financial Llc |
| Amerilife Group Llc | Member | Aug 2021 | B | ≈ 42.19% – 100% via Al Marketing Llc |
| Amerilife Midco Llc | Member | Aug 2021 | B | ≈ 31.64% – 100% via Amerilife Group Llc |
| Amerilife Holdings Llc | Member | Aug 2021 | B | ≈ 23.73% – 100% via Amerilife Midco Llc |
| Accelerate Buyer Llc | Member | Aug 2021 | B | ≈ 17.8% – 100% via Amerilife Holdings Llc |
| Accelerate Intermediate Holdings 1 Llc | Member | Aug 2021 | B | ≈ 13.35% – 100% via Accelerate Buyer Llc |
| Accelerate Intermediate Holdings 2 Llc | Member | Aug 2021 | B | ≈ 10.01% – 100% via Accelerate Intermediate Holdings 1 Llc |
| Accelerate Topco Holdings Llc | Member | Aug 2021 | B | ≈ 7.51% – 100% via Accelerate Intermediate Holdings 2 Llc |
| Thl Al Blocked Buyer Feeder Lp | Limited Partner | Nov 2022 | B | ≈ 0.7% – 37.5% via Thl Amerilife Parallel Spv Lp |
| Icg Holiday Partners I Lp | Limited Partner | Nov 2022 | B | ≈ 0.53% – 37.5% via Thl Al Blocked Buyer Feeder Lp |
| Thl Amerilife Parallel Spv Lp | Member | Nov 2022 | B | ≈ 0.94% – 37.5% via Amerilife Blocker Holdings Llc |
| Genstar Capital Partners X Lp | Limited Partner | Aug 2022 | B | ≈ 0.23% – 18.75% via Gc Propel Aggregator Lp |
| Amerilife Blocker Holdings Llc | Member | Nov 2022 | B | ≈ 1.88% – 50% via Accelerate Topco Holdings Llc |
| Gc Propel Holdings Inc | Member | Aug 2022 | B | ≈ 1.88% – 50% via Accelerate Topco Holdings Llc |
| Gc Propel Aggregator Lp | Shareholder | Aug 2022 | B | ≈ 0.47% – 25% via Gc Propel Holdings Inc |
| Thl Amerilife Equity Advisors Llc | General Partner | Nov 2022 | B | GP / trustee / elected manager of Thl Amerilife Parallel Spv Lp (indirect) |
| Gc Propel Aggregator Gp Llc | General Partner | Aug 2022 | B | GP / trustee / elected manager of Gc Propel Aggregator Lp (indirect) |
| Genstar Capital X Lp | General Partner | Aug 2022 | B | GP / trustee / elected manager of Genstar Capital Partners X Lp (indirect) |
| Genstar X Gp Llc | General Partner | Aug 2022 | B | GP / trustee / elected manager of Genstar Capital X Lp (indirect) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Al Marketing Llc: 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
- Amerilife Group Llc: 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Amerilife Midco Llc: 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 31.64% – 100% of the firm
- Amerilife Holdings Llc: 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 23.73% – 100% of the firm
- Accelerate Buyer Llc: 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 17.8% – 100% of the firm
- Accelerate Intermediate Holdings 1 Llc: 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 13.35% – 100% of the firm
- Accelerate Intermediate Holdings 2 Llc: 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 10.01% – 100% of the firm
- Accelerate Topco Holdings Llc: 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 7.51% – 100% of the firm
- Thl Al Blocked Buyer Feeder Lp: 75% – 100% of Thl Amerilife Parallel Spv Lp × 50% – 75% of Amerilife Blocker Holdings Llc × 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 0.7% – 37.5% of the firm
- Icg Holiday Partners I Lp: 75% – 100% of Thl Al Blocked Buyer Feeder Lp × 75% – 100% of Thl Amerilife Parallel Spv Lp × 50% – 75% of Amerilife Blocker Holdings Llc × 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 0.53% – 37.5% of the firm
- Thl Amerilife Parallel Spv Lp: 50% – 75% of Amerilife Blocker Holdings Llc × 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 0.94% – 37.5% of the firm
- Genstar Capital Partners X Lp: 50% – 75% of Gc Propel Aggregator Lp × 25% – 50% of Gc Propel Holdings Inc × 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 0.23% – 18.75% of the firm
- Amerilife Blocker Holdings Llc: 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 1.88% – 50% of the firm
- Gc Propel Holdings Inc: 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 1.88% – 50% of the firm
- Gc Propel Aggregator Lp: 25% – 50% of Gc Propel Holdings Inc × 25% – 50% of Accelerate Topco Holdings Llc × 75% – 100% of Accelerate Intermediate Holdings 2 Llc × 75% – 100% of Accelerate Intermediate Holdings 1 Llc × 75% – 100% of Accelerate Buyer Llc × 75% – 100% of Amerilife Holdings Llc × 75% – 100% of Amerilife Midco Llc × 75% – 100% of Amerilife Group Llc × 75% – 100% of Al Marketing Llc × 75% – 100% of Usa Financial Llc × 75% – 100% direct ≈ 0.47% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 1.24 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Other fees
- • PERCENTAGE BASED ON ASSETS OF ADVISERS UTILIZING THE PLATFORM
Services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Axos Clearing $1.4B (84% of AUM) Mar 2026
- Trust Company Of America $220M (16% of AUM) Aug 2022
- Charles Schwab & Co. $22.0M (1% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗