Thrive Capital Management, Llc
- Regulatory AUM
- $657M
- Discretionary
- $657M
- Clients
- 786
- Avg AUM / client
- $836K
- Accounts
- 2,240
- Employees
- 26
AUM over time
Annual snapshots from Form ADV filings · as of Jun 26, 2026
Investments (13F portfolio — 169 positions, $456,284,244)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Invesco Qqq Tr | UNIT SER 1 | $14,976,514 | 25,948 | 3.28% | 2.28% |
| 2 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $14,621,998 | 228,183 | 3.2% | 2.23% |
| 3 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $11,895,894 | 220,091 | 2.61% | 1.81% |
| 4 | Vanguard Index Fds | VALUE ETF | $10,346,327 | 52,734 | 2.27% | 1.58% |
| 5 | Vanguard Index Fds | GROWTH ETF | $9,514,597 | 21,783 | 2.09% | 1.45% |
| 6 | Vanguard Index Fds | S&P 500 ETF SHS | $9,142,870 | 15,301 | 2.0% | 1.39% |
| 7 | Vanguard Index Fds | SML CP GRW ETF | $8,625,191 | 28,537 | 1.89% | 1.31% |
| 8 | Vanguard Index Fds | SM CP VAL ETF | $8,252,149 | 37,985 | 1.81% | 1.26% |
| 9 | Vanguard Index Fds | MCAP VL IDXVIP | $8,111,888 | 44,019 | 1.78% | 1.24% |
| 10 | First Tr Exchange Traded Fd | FT VEST GOLD | $7,189,132 | 281,595 | 1.58% | 1.09% |
| 11 | Global X Fds | RUSSELL 2000 | $7,034,617 | 470,543 | 1.54% | 1.07% |
| 12 | Global X Fds | NASDAQ 100 COVER | $6,691,276 | 390,162 | 1.47% | 1.02% |
| 13 | Nvidia Corporation | COM | $6,089,528 | 34,917 | 1.33% | 0.93% |
| 14 | J P Morgan Exchange Traded F | EQUITY PREMIUM | $6,007,391 | 105,988 | 1.32% | 0.91% |
| 15 | Amplify Etf Tr | CEF HIGH INCOME | $5,955,703 | 539,955 | 1.31% | 0.91% |
| 16 | Global X Fds | S&P 500 COVERED | $5,674,675 | 145,021 | 1.24% | 0.86% |
| 17 | Johnson & Johnson | COM | $5,608,174 | 22,943 | 1.23% | 0.85% |
| 18 | Cf Industries Hold | COM | $5,490,902 | 42,290 | 1.2% | 0.84% |
| 19 | Eog Res Inc | COM | $5,042,264 | 34,878 | 1.11% | 0.77% |
| 20 | Merck & Co Inc | COM | $4,934,204 | 41,019 | 1.08% | 0.75% |
| 21 | Microsoft Corp | COM | $4,919,024 | 13,289 | 1.08% | 0.75% |
| 22 | Verizon Communications Inc | COM | $4,784,332 | 95,305 | 1.05% | 0.73% |
| 23 | Fox Corp | CL A COM | $4,591,510 | 78,622 | 1.01% | 0.7% |
| 24 | Altria Group Inc | COM | $4,584,436 | 69,472 | 1.0% | 0.7% |
| 25 | Hims & Hers Health Inc | COM CL A | $4,541,312 | 218,753 | 1.0% | 0.69% |
Top 25 of 169 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 584 | $218M | 33.2% |
| High net worth individuals | 199 | $435M | 66.3% |
| Corporations and other businesses | 3 | $3.1M | 0.48% |
People (17)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Bezar | Managing Director | Oct 2015 (11y) | ≈ 18.75% – 56.25% via Wealth Partners, Inc. | |
| Bret Thomas Elam | Managing Partner | Dec 2015 (11y) | ≈ 28.13% – 75% via Bhnnd Enterprises, Llc | |
| Bezar, Karen, Lee | Managing Partner | Sep 2018 (8y) | ≈ 18.75% – 56.25% via Wealth Partners, Inc. | |
| Christopher Joseph Bak | Director Of Investment Operations | Oct 2020 (6y) | Less than 5% | |
| Meiksins, Ian, Disbrow | Chief Compliance Officer | Oct 2023 (3y) | Less than 5% | |
| Jordan Eliot Cohen | Registered representative | Jul 2018 (8y) | ||
| Jeffrey Richard Walker | Registered representative | Jul 2019 (7y) | ||
| Matthew Harrison | Registered representative | Aug 2023 (3y) | ||
| Christian Joseph Abraham | Registered representative | Oct 2023 (3y) | ||
| Randi Hillary Leese | Registered representative | Mar 2024 (2y) | ||
| Adam Burg | Registered representative | Jun 2024 (2y) | ||
| Richard Alan Parrett | Registered representative | CFP | Jun 2024 (2y) | |
| Sean De Barberie | Registered representative | CFP Chartered Financial Consultant | Aug 2024 (2y) | |
| Corey Michael Cohee | Registered representative | CFP | Feb 2026 (0y) | |
| Michael Lewis Abbott | Registered representative | CFP | Feb 2026 (0y) | |
| Jacob Andrew Stinson | Registered representative | Jun 2026 (0y) | ||
| Michael A Perri | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Thrive Holdings, Llc | 100% Owner | Sep 2015 | A | 75% or more |
| Bhnnd Enterprises, Llc | Owner | Dec 2015 | B | ≈ 37.5% – 75% via Thrive Holdings, Llc |
| Wealth Partners, Inc. | Owner | Jun 2021 | B | ≈ 37.5% – 75% via Thrive Holdings, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- David Bezar: 50% – 75% of Wealth Partners, Inc. × 50% – 75% of Thrive Holdings, Llc × 75% – 100% direct ≈ 18.75% – 56.25% of the firm
- Bret Thomas Elam: 75% – 100% of Bhnnd Enterprises, Llc × 50% – 75% of Thrive Holdings, Llc × 75% – 100% direct ≈ 28.13% – 75% of the firm
- Bezar, Karen, Lee: 50% – 75% of Wealth Partners, Inc. × 50% – 75% of Thrive Holdings, Llc × 75% – 100% direct ≈ 18.75% – 56.25% of the firm
- Bhnnd Enterprises, Llc: 50% – 75% of Thrive Holdings, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
- Wealth Partners, Inc.: 50% – 75% of Thrive Holdings, Llc × 75% – 100% direct ≈ 37.5% – 75% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/26/2026 | 1.15 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $657M (100% of AUM) Jun 2026
- Sei Investmentmanagement Corporation $11.4M (10% of AUM) Nov 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 26, 2026.
View current Form ADV (SEC/IAPD) ↗