Front Row Advisors Llc
- Regulatory AUM
- $420M
- Discretionary
- $382M
- Clients
- 184
- Avg AUM / client
- $2.3M
- Accounts
- 552
- Employees
- 8
AUM over time
Annual snapshots from Form ADV filings · as of Mar 12, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 56 | $98.5M | 23.4% |
| High net worth individuals | 120 | $303M | 72.0% |
| Pension and profit sharing plans | 3 | $4.5M | 1.06% |
| Charitable organizations | 4 | $2.0M | 0.47% |
| Other investment advisers | 1 | $13.0M | 3.09% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| United Airlines Pilot Retirement Account Plan United Airlines, Inc. | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael Reid Vogel | Managing Member & Chief Compliance Officer | CFP CFA | Aug 2015 (11y) | Less than 5% |
| Stephen Andrew Bradley | Member | Aug 2015 (11y) | ≈ 56.25% – 100% via Gencap Partners, Llc | |
| Andrew Paul Williams | Registered representative | Nov 2015 (11y) | ||
| Lyle Eils Bonn | Registered representative | Dec 2015 (11y) | ||
| William A Paine | Registered representative | Apr 2017 (9y) | ||
| Jennifer Mary Schmitz | Registered representative | Oct 2017 (9y) | ||
| Marc Giles Edwards | Registered representative | Jun 2021 (5y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Gencap Partners, Llc | Member | Jun 2015 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Stephen Andrew Bradley: 75% – 100% of Gencap Partners, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| United Airlines Pilot Retirement Account Plan | United Airlines, Inc. | 17,444 | $16.8B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/12/2026 | 986 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Other fees
- • SUB-ADVISER FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $382M (91% of AUM) Mar 2026
- Wells Fargo $25.7M (6% of AUM) Feb 2025
- Fidelity Brokerage Services $9.5M (2% of AUM) Feb 2025
- J.P. Morgan $803K (0% of AUM) Feb 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 12, 2026.
View current Form ADV (SEC/IAPD) ↗