Ellevest, Inc.
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 175476
· SEC file 801-106683
· New York, NY
· WWW.PINTEREST.COM
☆ Save with Pro
ADV data as of Jul 17, 2026
- Regulatory AUM
- $1.1B
- Discretionary
- $1.1B
- Clients
- 471
- Avg AUM / client
- $2.4M
- Accounts
- 474
- Employees
- 19
AUM over time
$0
$2.1B
Sep 2015
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 100 | $93.4M | 8.26% |
| High net worth individuals | 371 | $1.0B | 89.0% |
| Pension and profit sharing plans | Fewer than 5 clients | $1.8M | 0.16% |
| Charitable organizations | Fewer than 5 clients | $22.2M | 1.96% |
| Corporations and other businesses | Fewer than 5 clients | $7.0M | 0.62% |
People (18)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Krawcheck, Sallie, Lee | Shareholder (Common) | Nov 2014 (12y) | 50% – 75% | |
| Kroll, Charles, Hope | Shareholder (Common) | Nov 2014 (12y) | 10% – 25% | |
| Sylvia Shiu Han Kwan | Co Chief Executive Officer And Chief Investment Officer | CFA | Feb 2016 (10y) | Less than 5% |
| Mansueto, Joseph, D | Executive Chairman Of The Board | Sep 2016 (10y) | ≈ 2.5% – 12.5% via Morningstar, Inc | |
| Wright, Jack, D | Chief Compliance Officer | Jan 2024 (3y) | Less than 5% | |
| Hsiung, Connie | Co Chief Executive Officer And Chief Financial Officer | Dec 2024 (2y) | Less than 5% | |
| Emily Green | Registered representative | Nov 2017 (9y) | ||
| Ashley Nicole Bleckner | Registered representative | CFP | Apr 2019 (7y) | |
| Sofia Liana Figueroa | Registered representative | CFP | Nov 2020 (6y) | |
| Kristen Deedy Goodman | Registered representative | CFA | Jan 2021 (6y) | |
| Ankur G Patel | Registered representative | CFA | Feb 2021 (5y) | |
| Samantha Craig Vient | Registered representative | CFP | May 2022 (4y) | |
| Kaitlin Marie Horsch | Registered representative | CFP | Aug 2022 (4y) | |
| Alondra Garcia | Registered representative | CFA | Sep 2022 (4y) | |
| Veronica Taylor | Registered representative | CFP | May 2023 (3y) | |
| Hannah Bauque Steendam | Registered representative | CFP | Feb 2024 (2y) | |
| Kerry Ann O'brien | Registered representative | CFP | May 2024 (2y) | |
| Sara Faurer | Registered representative | May 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Morningstar, Inc | Shareholder (Common) | Apr 2015 | A | 10% – 25% |
| Khosla Ventures Seed C, Lp | Shareholder (Preferred) | Aug 2017 | A | 5% – 10% |
| Rethink Impact, Lp | Shareholder (Preferred) | Aug 2017 | A | 5% – 10% |
| Allianz Strategic Investments, Llc | Shareholder (Preferred) | Oct 2020 | A | 5% – 10% |
| Psp Growth Fund 2017, L.L.C. | Shareholder (Preferred) | Aug 2017 | A | 5% – 10% |
| Paypal, Inc. | Shareholder (Preferred) | Mar 2019 | A | 5% – 10% |
| Morningstar, Inc. | Shareholder (Preferred) | Aug 2017 | A | 5% – 10% |
| Psp Growth Fund 2017 Holdco, L.L.C. | Member And Manager | Aug 2017 | B | ≈ 3.75% – 10% via Psp Growth Fund 2017, L.L.C. |
| Allianz Life Insurance Company Of North America | Shareholder | Oct 2020 | B | ≈ 3.75% – 10% via Allianz Strategic Investments, Llc |
| Khosla Ventures Seed Associates C, Llc | Member | Aug 2017 | B | ≈ 1.25% – 5% via Khosla Ventures Seed C, Lp |
| Sk Impact Fund, Llc | Partner | Aug 2017 | B | ≈ 1.25% – 5% via Rethink Impact, Lp |
Estimated effective ownership (look-through of filed bands):
- Mansueto, Joseph, D: 25% – 50% of Morningstar, Inc × 10% – 25% direct ≈ 2.5% – 12.5% of the firm
- Psp Growth Fund 2017 Holdco, L.L.C.: 75% – 100% of Psp Growth Fund 2017, L.L.C. × 5% – 10% direct ≈ 3.75% – 10% of the firm
- Allianz Life Insurance Company Of North America: 75% – 100% of Allianz Strategic Investments, Llc × 5% – 10% direct ≈ 3.75% – 10% of the firm
- Khosla Ventures Seed Associates C, Llc: 25% – 50% of Khosla Ventures Seed C, Lp × 5% – 10% direct ≈ 1.25% – 5% of the firm
- Sk Impact Fund, Llc: 25% – 50% of Rethink Impact, Lp × 5% – 10% direct ≈ 1.25% – 5% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/17/2026 | 959 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Other fees
- • FINANCIAL PLANNING WORKSHOPS; 1:1 CONSULTING
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $1.1B (100% of AUM) Jul 2026
- Folio Investments, Inc. $1.1B (50% of AUM) Mar 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 17, 2026.
View current Form ADV (SEC/IAPD) ↗