Newday Funds, Inc.
- Regulatory AUM
- $6.5M
- Discretionary
- $6.5M
- Clients
- —
- Avg AUM / client
- —
- Accounts
- 3
- Employees
- 2
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 01, 2026
Asset allocation (SMA assets by investment type)
as of Apr 01, 2026Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | Fewer than 5 clients | — | — |
| High net worth individuals | Fewer than 5 clients | $6.5M | 100.0% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Meek, Alexander | Co Founder/Non Advisory Owner | Jan 2015 (12y) | ≈ 18.75% – 50% via Newday Financial Technologies, Inc. | |
| Douglas Charles Heske | President & Ceo | Mar 2016 (10y) | ≈ 18.75% – 50% via Newday Financial Technologies, Inc. | |
| Hsu, David, Cheng Wei | Chief Compliance Officer | Oct 2023 (3y) | Less than 5% | |
| Brian Gregory Fairhurst | Registered representative | May 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Newday Financial Technologies, Inc. | Parent | Jul 2017 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Meek, Alexander: 25% – 50% of Newday Financial Technologies, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Douglas Charles Heske: 25% – 50% of Newday Financial Technologies, Inc. × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/01/2026 | 899 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- BNY Mellon $50.0M (29% of AUM) Sep 2025
- Charles Schwab & Co. $846K (13% of AUM) Apr 2026
- Apex Clearing $846K (1% of AUM) Mar 2022
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.
View current Form ADV (SEC/IAPD) ↗