AUMdb

Sentry Advisors, Llc

SEC-registered Multi-Family Office · Mid-sized ($1B–$10B) CRD 174042 · SEC file 801-80730 · San Francisco, CA · SENTRYADV.COM
☆ Save with Pro ADV data as of Mar 05, 2026
Regulatory AUM
$2.4B
Discretionary
$242M
Clients
183
Avg AUM / client
$13.2M
Accounts
629
Employees
4

AUM over time

$0 $3.0B
Dec 8, 2014 Mar 5, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 05, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 27 $6.1M 0.25%
High net worth individuals 121 $2.3B 96.0%
Charitable organizations 35 $90.3M 3.75%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Alexander Hixon Flagg Managing Member/ Principal CFP Jan 2015 (12y) 50% – 75%
Gregory Sutton Powell Managing Member/ Principal Jan 2015 (12y) 50% – 75%
Elizabeth A Ly Chief Compliance Officer Feb 2015 (11y) Less than 5%
Susanna L Han Registered representative Feb 2015 (11y)

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/05/2026 961 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 05, 2026.

View current Form ADV (SEC/IAPD) ↗