Ellenbecker Investment Group, Inc.
- Regulatory AUM
- $2.1B
- Discretionary
- $2.1B
- Clients
- 2,283
- Avg AUM / client
- $903K
- Accounts
- 2,287
- Employees
- 51
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Investments (13F portfolio — 134 positions, $742,892,860)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE S&P 500 ETF | $186,708,794 | 285,832 | 25.1% | 9.05% |
| 2 | Ishares Tr | CORE US AGGBD ETF | $81,618,026 | 822,182 | 11.0% | 3.96% |
| 3 | Vanguard Intl Equity Index F | FTSE DEV MKT ETF | $65,809,370 | 1,026,987 | 8.86% | 3.19% |
| 4 | Ishares Tr | RUS 1000 GRW ETF | $63,864,292 | 149,755 | 8.6% | 3.1% |
| 5 | Vanguard Index Fds | SMALL CP ETF | $54,297,382 | 207,305 | 7.31% | 2.63% |
| 6 | Pimco | MULTISECTOR BD ACTIVE ETF | $44,890,015 | 1,713,359 | 6.04% | 2.18% |
| 7 | Ishares Tr | RUS 1000 VAL ETF | $31,353,341 | 146,737 | 4.22% | 1.52% |
| 8 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $28,744,836 | 531,819 | 3.87% | 1.39% |
| 9 | Spdr Series Trust | S&P 400 MID CAP ETF | $22,606,220 | 381,732 | 3.04% | 1.1% |
| 10 | Ishares Tr | AGGRES ALLOC ETF | $19,138,027 | 216,273 | 2.58% | 0.93% |
| 11 | Apple Inc | COM | $9,560,642 | 37,671 | 1.29% | 0.46% |
| 12 | Ishares Tr | GRWT ALLOCAT ETF | $9,402,093 | 146,108 | 1.27% | 0.46% |
| 13 | Ishares Tr | CORE S&P SCP ETF | $8,418,242 | 67,719 | 1.13% | 0.41% |
| 14 | Spdr Series Trust | S&P 500 ETF | $6,575,221 | 10,110 | 0.89% | 0.32% |
| 15 | Pgim Investments | ACTIVE HIGH YLD BD ETF | $6,323,553 | 182,603 | 0.85% | 0.31% |
| 16 | Fastenal Co | COM | $4,162,009 | 89,698 | 0.56% | 0.2% |
| 17 | Microsoft Corp | COM | $4,096,273 | 11,065 | 0.55% | 0.2% |
| 18 | Vanguard Index Fds | MID CAP ETF | $3,891,654 | 13,551 | 0.52% | 0.19% |
| 19 | Ishares Tr | MODERT ALLOC ETF | $3,845,966 | 81,189 | 0.52% | 0.19% |
| 20 | Nvidia Corporation Inc | COM | $3,706,707 | 21,254 | 0.5% | 0.18% |
| 21 | Philip Morris Intl Inc | COM | $3,602,295 | 21,787 | 0.48% | 0.17% |
| 22 | Caterpillar Inc | COM | $3,563,704 | 5,030 | 0.48% | 0.17% |
| 23 | Schwab Us | DIV EQ | $3,337,823 | 108,794 | 0.45% | 0.16% |
| 24 | Wec Energy Group Inc | COM | $2,488,190 | 21,492 | 0.33% | 0.12% |
| 25 | Spdr Series Trust | S&P DIVID ETF | $2,193,215 | 15,028 | 0.3% | 0.11% |
Top 25 of 134 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,593 | $514M | 24.9% |
| High net worth individuals | 684 | $1.5B | 74.9% |
| Charitable organizations | 6 | $2.7M | 0.13% |
| Corporations and other businesses | 0 | $2.3M | 0.11% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Titus Talent Strategies, Llc 401(k) Plan Titus Talent Strategies, Llc | 2024 |
People (21)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Julie Ann Ellenbecker Lipsky | President And Chief Executive Officer | CFP | Jun 2014 (12y) | 25% – 50% |
| Karen Jean Ellenbecker | Founder, Secretary And Treasurer | Jun 2014 (12y) | 75% or more | |
| Pawlak, Michele, Lee | Chief Compliance Officer & Director Of Business Services | Mar 2023 (3y) | Less than 5% | |
| Hipke, Heather, Lynn | Chief Financial Officer | Jun 2023 (3y) | Less than 5% | |
| Jean Ellen Range | Registered representative | CFP | Dec 2014 (12y) | |
| Kristina Elizabeth Schnuckel | Registered representative | CFP | Feb 2015 (11y) | |
| Sandra Lynn Miller | Registered representative | Jul 2015 (11y) | ||
| Heather Kay Deaton | Registered representative | Jan 2017 (10y) | ||
| Courtney Jo Witthuhn | Registered representative | Jul 2017 (9y) | ||
| Katie Ann Murphy | Registered representative | Feb 2019 (7y) | ||
| Jamie C Williams | Registered representative | Aug 2019 (7y) | ||
| Tammy Lyn Niemann | Registered representative | Mar 2023 (3y) | ||
| Alexis Lin Brown | Registered representative | Jan 2024 (3y) | ||
| Catherine Louise Watson | Registered representative | Jan 2024 (3y) | ||
| Michele Brehm | Registered representative | Jun 2024 (2y) | ||
| Justin Bertzyk | Registered representative | Aug 2025 (1y) | ||
| Amy Jean Bremmer | Registered representative | CFP | Sep 2025 (1y) | |
| Haley Fuhrmann | Registered representative | Oct 2025 (1y) | ||
| Isaac James Schroeder | Registered representative | Dec 2025 (1y) | ||
| Nikita A. Kibardin | Registered representative | CFP | Apr 2026 (0y) | |
| Colin E Oquist | Registered representative | Jun 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Titus Talent Strategies, Llc 401(k) Plan | Titus Talent Strategies, Llc | 132 | $6.4M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 1.06 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Other fees
- • CORPORATE EDUCATION AND SPEAKING ENGAGEMENTS
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $682M (33% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗