AUMdb

O'donnell Financial Services, Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 172520 · SEC file 801-110717 · San Rafael, CA · WWW.FACEBOOK.COM
☆ Save with Pro ADV data as of Mar 26, 2026
Regulatory AUM
$427M
Discretionary
$411M
Clients
995
Avg AUM / client
$429K
Accounts
999
Employees
12

AUM over time

$104M $427M
May 2017 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 26, 2026

Investments (13F portfolio — 64 positions, $290,333,848)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Spdr Series Trust STATE STREET SPD $58,577,746 766,031 20.2% 13.7%
2 First Tr Exchange Traded Fd RISNG DIVD ACHIV $24,705,069 362,140 8.51% 5.79%
3 Davis Fundamental Etf Tr SELECT US EQTY $20,610,537 406,556 7.1% 4.83%
4 Vanguard World Fd MEGA GRWTH IND $18,047,550 49,157 6.22% 4.23%
5 First Tr Exchange Traded Fd GROWTH STRENGTH $17,087,520 502,310 5.89% 4.0%
6 Ishares Tr MSCI EAFE ETF $16,678,775 171,903 5.74% 3.91%
7 First Tr Exchange Traded Fd COMMON SHS $15,892,201 893,463 5.47% 3.72%
8 Invesco Exch Traded Fd Tr Ii NASDAQ 100 ETF $12,510,455 52,737 4.31% 2.93%
9 Etf Ser Solutions DISTILLATE US $9,575,840 165,443 3.3% 2.24%
10 Strategy Shs GOLD ENHANCED ET $8,241,259 279,882 2.84% 1.93%
11 Blackrock Etf Trust Ii ISHARES AAA CLO $7,690,258 148,631 2.65% 1.8%
12 Apple Inc COM $7,501,565 29,558 2.58% 1.76%
13 Pimco Etf Tr MULTISECTOR BD $6,903,779 264,042 2.38% 1.62%
14 Spdr Series Trust STATE STREET SPD $6,089,711 102,969 2.1% 1.43%
15 Pacer Fds Tr US CASH COWS 100 $4,961,696 79,311 1.71% 1.16%
16 First Tr Exchng Traded Fd Vi FT VEST US EQT $4,709,120 114,605 1.62% 1.1%
17 Innovator Etfs Trust US SML CP PWR ET $4,700,646 129,673 1.62% 1.1%
18 First Tr Exchng Traded Fd Vi FT VEST NAS $4,541,927 135,096 1.56% 1.06%
19 Kla Corp COM NEW $4,186,062 2,843 1.44% 0.98%
20 Pacer Fds Tr TRENDPILOT 100 $3,504,196 48,029 1.21% 0.82%
21 Pacer Fds Tr TRENDP US MID CP $3,104,427 84,890 1.07% 0.73%
22 Pacer Fds Tr SWAN SOS FD OF $3,060,689 95,514 1.05% 0.72%
23 Ishares Tr CORE 80/20 AGGRE $2,812,478 31,876 0.97% 0.66%
24 Vanguard Index Fds TOTAL STK MKT $1,752,264 5,462 0.6% 0.41%
25 Innovator Etfs Trust GRWT100 PWR BUF $1,623,470 22,733 0.56% 0.38%

Top 25 of 64 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 901 $248M 58.1%
High net worth individuals 94 $177M 41.4%
Pension and profit sharing plans Fewer than 5 clients $692K 0.16%
Charitable organizations Fewer than 5 clients $98.9K 0.02%
Corporations and other businesses Fewer than 5 clients $1.4M 0.33%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Imd Fluid System Technologies, Inc. 401(k) Plan Imd Fluid System Technologies, Inc. 2024

People (7)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Gregory Charles O'donnell Managing Member & Investment Adviser Jan 2015 (12y) 75% or more
Kaselionis, Kimberly, Alyson Chief Compliance Officer Jul 2022 (4y) Less than 5%
Troy Collins Copeland Registered representative Aug 2015 (11y)
Michael Dean Nakano Registered representative Oct 2018 (8y)
Kyle Jordan Ladd Registered representative Oct 2025 (1y)
Spencer William O Donnell Registered representative Oct 2025 (1y)
Beth Verdekal Registered representative Nov 2025 (1y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Imd Fluid System Technologies, Inc. 401(k) Plan Imd Fluid System Technologies, Inc. 91 $16.9M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/26/2026 933 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Pension consulting services
  • Educational seminars/workshops

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.

View current Form ADV (SEC/IAPD) ↗