Pinafore Wealth Counsel Inc.
SEC-registered
Insurance-Affiliated · Small ($100M–$1B)
CRD 170540
· SEC file 801-130577
· Durham, NC
· WWW.PINAFOREWEALTH.COM
☆ Save with Pro
ADV data as of Feb 11, 2026
- Regulatory AUM
- $174M
- Discretionary
- $161M
- Clients
- 105
- Avg AUM / client
- $1.7M
- Accounts
- 325
- Employees
- 2
AUM over time
$129M
$174M
May 2024
Dec 2025
Annual snapshots from Form ADV filings · as of Feb 11, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 51 | $20.9M | 12.0% |
| High net worth individuals | 49 | $150M | 86.4% |
| Pension and profit sharing plans | 1 | $1.4M | 0.82% |
| Charitable organizations | 4 | $1.3M | 0.74% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Lisa Marie Gabriel | President / Cco | CFP Chartered Financial Consultant | Oct 2014 (12y) | 75% or more |
| Byron Paul Gabriel | Owner | Feb 2023 (4y) | 25% – 50% | |
| Lisamarie Lozon | Registered representative | Jul 2014 (12y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/11/2026 | 906 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $174M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 11, 2026.
View current Form ADV (SEC/IAPD) ↗