Kwmg, Llc
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 170293
· SEC file 801-79725
· Overland Park, KS
· WWW.LINKEDIN.COM
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ADV data as of Mar 20, 2026
- Regulatory AUM
- $1.2B
- Discretionary
- $1.2B
- Clients
- 1,018
- Avg AUM / client
- $1.2M
- Accounts
- 2,916
- Employees
- 30
AUM over time
$0
$1.2B
May 2014
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 20, 2026
Investments (13F portfolio — 153 positions, $1,383,639,379)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $72,824,176 | 1,022,094 | 5.26% | 5.9% |
| 2 | Select Sector Spdr Tr | ST STR TECHN ETF | $57,792,920 | 303,343 | 4.18% | 4.69% |
| 3 | Vanguard Index Fds | MCAP GR IDXVIP | $45,481,942 | 148,488 | 3.29% | 3.69% |
| 4 | Vanguard Index Fds | MCAP VL IDXVIP | $42,431,720 | 214,735 | 3.07% | 3.44% |
| 5 | Dimensional Etf Trust | US SMALL CAP ETF | $42,118,342 | 511,517 | 3.04% | 3.41% |
| 6 | Seagate Technology Hldngs Pl | ORD SHS | $41,853,015 | 43,371 | 3.02% | 3.39% |
| 7 | Invesco Qqq Tr | UNIT SER 1 | $36,838,178 | 50,025 | 2.66% | 2.99% |
| 8 | Ishares Tr | S&P 500 GRWT ETF | $36,236,091 | 263,478 | 2.62% | 2.94% |
| 9 | Ishares Tr | TIPS BD ETF | $33,898,879 | 309,777 | 2.45% | 2.75% |
| 10 | Vanguard Bd Index Fds | TOTAL BND MRKT | $33,695,275 | 459,001 | 2.44% | 2.73% |
| 11 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $31,029,982 | 519,852 | 2.24% | 2.52% |
| 12 | Lam Research Corp | COM NEW | $30,178,951 | 69,644 | 2.18% | 2.45% |
| 13 | Ishares Tr | S&P 500 VAL ETF | $30,031,324 | 132,262 | 2.17% | 2.43% |
| 14 | Corning Inc | COM | $28,477,309 | 111,488 | 2.06% | 2.31% |
| 15 | Select Sector Spdr Tr | ST STR CARE ETF | $26,668,420 | 168,085 | 1.93% | 2.16% |
| 16 | Vanguard Bd Index Fds | SHORT TRM BOND | $25,586,590 | 328,412 | 1.85% | 2.07% |
| 17 | Ishares Tr | IBOXX HI YD ETF | $25,151,224 | 314,508 | 1.82% | 2.04% |
| 18 | Vanguard Index Fds | REAL ESTATE ETF | $24,295,811 | 251,953 | 1.76% | 1.97% |
| 19 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $22,996,246 | 290,981 | 1.66% | 1.86% |
| 20 | Vanguard World Fd | INF TECH ETF | $22,566,164 | 188,807 | 1.63% | 1.83% |
| 21 | Vanguard Whitehall Fds | INTL HIGH ETF | $21,756,810 | 221,556 | 1.57% | 1.76% |
| 22 | Pimco Etf Tr | ENHAN SHRT MA AC | $21,119,979 | 209,503 | 1.53% | 1.71% |
| 23 | Ishares Tr | 0-5 YR TIPS ETF | $18,403,159 | 180,141 | 1.33% | 1.49% |
| 24 | Vaneck Etf Trust | SEMICONDUCTR ETF | $18,278,389 | 27,868 | 1.32% | 1.48% |
| 25 | Ishares Tr | SELECT DIVID ETF | $17,966,484 | 114,949 | 1.3% | 1.46% |
Top 25 of 153 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 610 | $225M | 18.3% |
| High net worth individuals | 404 | $1000M | 81.0% |
| Pension and profit sharing plans | 1 | $2.6M | 0.21% |
| Charitable organizations | 2 | $5.3M | 0.43% |
| Corporations and other businesses | 1 | $552K | 0.04% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Hntb Ownership Plan Hntb Holdings Ltd. | 2024 | |
| Black & Veatch Retirement Program Bvh, Inc. | 2024 | |
| Hdr, Inc. Best Plan And Esop Hdr, Inc. | 2024 |
People (21)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Trell Keen | Managing Member | Aug 2008 (18y) | ≈ 42.19% – 100% via William T. Keen Trust Dated August 27, 2008 | |
| Matthew David Wilson | Chief Investment Officer | CFP | Dec 2009 (17y) | ≈ 3.75% – 10% via Mdw Holdings, Llc |
| Lisa Marie Brummett | Registered representative | CFP | Aug 2019 (7y) | |
| Joshua Martin Hill | Registered representative | CFP | Apr 2020 (6y) | |
| Jeb Michael Flynn | Registered representative | CFP | Jul 2020 (6y) | |
| Paul Joseph Hefferon | Registered representative | CFP | Jan 2022 (5y) | |
| Ryan Alex Kohr | Registered representative | CFP | Jun 2022 (4y) | |
| Noah Joseph Wildman | Registered representative | CFP | Dec 2022 (4y) | |
| Matthew Anthony Miller | Registered representative | CFP | Jun 2023 (3y) | |
| Noah Elijah Camfield | Registered representative | CFP | Sep 2024 (2y) | |
| William Tate Mc Donald | Registered representative | CFP | Nov 2024 (2y) | |
| Quinton John Vlach | Registered representative | Jan 2025 (2y) | ||
| Sherri Louise Bliss | Registered representative | CFP | Apr 2025 (1y) | |
| Emma Eloise Gustin | Registered representative | Jul 2025 (1y) | ||
| Tyler Rodney Jouret | Registered representative | Aug 2025 (1y) | ||
| Elijah Steele Fleming | Registered representative | Oct 2025 (1y) | ||
| Luke Taylor Dandar | Registered representative | Dec 2025 (1y) | ||
| Hunter Ryan Earl Smith | Registered representative | Dec 2025 (1y) | ||
| James Forsyth | Registered representative | Mar 2026 (0y) | ||
| Raquel Wheeler | Registered representative | CFP | Mar 2026 (0y) | |
| Abel Bart Bonga | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Kwa Holdings, Llc | Owner | Jan 2021 | A | 75% or more |
| Mdw Holdings, Llc | Owner | Apr 2021 | A | 5% – 10% |
| William T. Keen Trust Dated August 27, 2008 | Owner | Jan 2021 | B | ≈ 56.25% – 100% via Kwa Holdings, Llc |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- William Trell Keen: 75% – 100% of William T. Keen Trust Dated August 27, 2008 × 75% – 100% of Kwa Holdings, Llc × 75% – 100% direct ≈ 42.19% – 100% of the firm
- Matthew David Wilson: 75% – 100% of Mdw Holdings, Llc × 5% – 10% direct ≈ 3.75% – 10% of the firm
- William T. Keen Trust Dated August 27, 2008: 75% – 100% of Kwa Holdings, Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Hntb Ownership Plan | Hntb Holdings Ltd. | 6,881 | $2.2B | 01/01/2024 |
| Black & Veatch Retirement Program | Bvh, Inc. | 7,022 | $3.0B | 01/01/2024 |
| Hdr, Inc. Best Plan And Esop | Hdr, Inc. | 12,137 | $7.7B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/20/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $1.2B (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 20, 2026.
View current Form ADV (SEC/IAPD) ↗