Keystone Financial Group, Llc
- Regulatory AUM
- $2.3B
- Discretionary
- $2.3B
- Clients
- 6,628
- Avg AUM / client
- $353K
- Accounts
- 6,628
- Employees
- 49
AUM over time
Annual snapshots from Form ADV filings · as of Mar 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6,138 | $1.1B | 47.6% |
| High net worth individuals | 464 | $1.2B | 50.9% |
| Charitable organizations | 13 | $5.3M | 0.23% |
| Corporations and other businesses | 13 | $30.1M | 1.29% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Aik 401(k) Plan Aisan Industries Kentucky | 2024 | |
| Traditional Bank, Inc. 401(k) Profit Sharing Plan Traditional Bank, Inc. | Mt. Sterling, KY | 2024 |
People (34)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Michael William Kretz | Partner | Dec 2013 (13y) | 25% – 50% | |
| Timothy S Jenkins | Partner | CFP | Dec 2013 (13y) | 25% – 50% |
| Tobin Ray Jenkins | Partner And Chief Compliance Officer | CFP | Dec 2013 (13y) | 25% – 50% |
| Bernard Seward Totty | Registered representative | Mar 2014 (12y) | ||
| Eddie Dewayne Cox | Registered representative | Mar 2014 (12y) | ||
| Gary Jo Anderson | Registered representative | Mar 2014 (12y) | ||
| Grover Allen Mollineaux | Registered representative | Mar 2014 (12y) | ||
| Richard Blaine Slade | Registered representative | Mar 2014 (12y) | ||
| Eugene Cliff Richardson | Registered representative | May 2014 (12y) | ||
| James Scott Morrison | Registered representative | May 2014 (12y) | ||
| Adam Eugene Richardson | Registered representative | May 2014 (12y) | ||
| Richard Stephen Seals | Registered representative | Jun 2014 (12y) | ||
| Joel Edwin Godby | Registered representative | May 2017 (9y) | ||
| James Spencer Templin | Registered representative | Jun 2017 (9y) | ||
| John Eldridge Morton | Registered representative | Jul 2017 (9y) | ||
| Austin Thomas Duvall | Registered representative | CFP | Oct 2017 (9y) | |
| James Randall Young Ii | Registered representative | Oct 2017 (9y) | ||
| Jorgena Marie Collias | Registered representative | Sep 2018 (8y) | ||
| Michael W. Hobbs | Registered representative | CFP | Jan 2019 (8y) | |
| Brian L Davis | Registered representative | Nov 2022 (4y) | ||
| Danielle Marie Gerbracht | Registered representative | Aug 2023 (3y) | ||
| Amy Claire Spivey | Registered representative | Jan 2024 (3y) | ||
| Bruce William Lindsay | Registered representative | CFP | Feb 2024 (3y) | |
| Gregory Warren Smith | Registered representative | CFP | Feb 2024 (3y) | |
| Jonathan Dale Upton | Registered representative | CFP | Feb 2024 (3y) | |
| Jack B Roberts | Registered representative | May 2024 (2y) | ||
| Jayme Wall Nelson | Registered representative | Jan 2025 (2y) | ||
| Grant Aaron Ward Ostrander | Registered representative | Jan 2025 (2y) | ||
| Sean Thomas Melican | Registered representative | Feb 2025 (1y) | ||
| Jeffrey Allen Swaim | Registered representative | Jul 2025 (1y) | ||
| James J Reitenbach | Registered representative | Jan 2026 (1y) | ||
| Grant Kevin Truax | Registered representative | Jan 2026 (1y) | ||
| Joseph Gary Smith | Registered representative | CFP | Apr 2026 (0y) | |
| Ronald Lucas Brown | Registered representative | CFP | Apr 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Aik 401(k) Plan | Aisan Industries Kentucky | 483 | $10.3M | 01/01/2024 |
| Traditional Bank, Inc. 401(k) Profit Sharing Plan | Traditional Bank, Inc. | 263 | $38.8M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 987 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Educational seminars/workshops
Custody
Reported custodians
- LPL Financial $1.8B (78% of AUM) Mar 2026
- Charles Schwab & Co. $342M (15% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 17, 2026.
View current Form ADV (SEC/IAPD) ↗