The Retirement Guys Formula Llc
- Regulatory AUM
- $277M
- Discretionary
- $277M
- Clients
- 1,155
- Avg AUM / client
- $240K
- Accounts
- 1,861
- Employees
- 7
AUM over time
Annual snapshots from Form ADV filings · as of Feb 13, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 1,122 | $224M | 80.8% |
| High net worth individuals | 30 | $52.3M | 18.9% |
| Charitable organizations | 1 | $328K | 0.12% |
| Corporations and other businesses | 2 | $507K | 0.18% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Nolan Richard Baker | Managing Member/Cco | Aug 2013 (13y) | 75% or more | |
| Ryan Charles Clair | Registered representative | Apr 2017 (9y) | ||
| Mark Douglas Clair | Registered representative | Sep 2017 (9y) | ||
| Chaz Robert Price | Registered representative | CFP | Feb 2020 (6y) | |
| Terrel Alan Eisert | Registered representative | Nov 2020 (6y) | ||
| Robert David Ross | Registered representative | Aug 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/13/2026 | 1.24 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: WHEN COMPLETING HIS LICENSE RENEWAL FORM, MR. CLAIR INADVERTENTLY FAILED TO NOTIFY THE OHIO INSURANCE COMMISSION OF A FINRA ARBITRATION PROCEEDING. Status: Final Summary: MR. CLAIR, ALONG WITH NEXT FINANCIAL GROUP, INC., WAS THE SUBJECT OF A CUSTOMER COMPLAINT ARBITRATION THAT WAS SETTLED IN 2009. WHEN COMPLETING HIS INSURANCE LICENSE RENEWAL APPLICATION, MR. CLAIR INADVERTENTLY FAILED TO INFORM THE OHIO INSURANCE COMMISSION OF THE ARBITRATION CLAIM.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • SHARE IN THE FEE PAID TO THIRD PARTY ADVISERS
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $277M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 13, 2026.
View current Form ADV (SEC/IAPD) ↗