Formidable Asset Management, Llc
- Regulatory AUM
- $903M
- Discretionary
- $902M
- Clients
- 900
- Avg AUM / client
- $1.0M
- Accounts
- 2,196
- Employees
- 21
AUM over time
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 674 | $230M | 25.5% |
| High net worth individuals | 203 | $626M | 69.3% |
| Investment companies | 2 | $39.8M | 4.41% |
| Pooled investment vehicles (non-investment companies) | 1 | $1.8M | 0.2% |
| Pension and profit sharing plans | 5 | $986K | 0.11% |
| Charitable organizations | 5 | $1.8M | 0.2% |
| Corporations and other businesses | 10 | $2.1M | 0.24% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Aug 2024 · $14.5M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| The Formidable Fund, Lp | Hedge Fund | Delaware | $14.5M | 58 |
People (16)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Bush Brown | Managing Member/Chief Executive Officer | Mar 2013 (13y) | 50% – 75% | |
| Wainscott, Jason, Philip | Cco, Coo And General Counsel | Feb 2019 (8y) | Less than 5% | |
| Henry Platt Brightwell | Registered representative | Jun 2016 (10y) | ||
| David Brian Henning | Registered representative | CFP | Apr 2017 (9y) | |
| James David Gaunt | Registered representative | Apr 2017 (9y) | ||
| Benjamin Adam Siefring | Registered representative | CFP Chartered Financial Consultant | May 2017 (9y) | |
| Timothy M Begley | Registered representative | CFP | Jun 2018 (8y) | |
| Adam Thomas Eagleston | Registered representative | CFA | Jan 2020 (7y) | |
| Terri Lynn Connelly | Registered representative | Feb 2020 (6y) | ||
| Tracy Lynn Germano | Registered representative | Oct 2022 (4y) | ||
| Krysten Marie Taylor | Registered representative | Jun 2023 (3y) | ||
| Andrew Enzo Allwein | Registered representative | Jan 2024 (3y) | ||
| David Christopher Nanney | Registered representative | Personal Financial Specialist | Aug 2024 (2y) | |
| Arielle Suzanne Torbeck | Registered representative | Sep 2024 (2y) | ||
| William Edward Romans | Registered representative | Apr 2026 (0y) | ||
| Michael Paul Massey | Registered representative | May 2026 (0y) |
Undisclosed: 20% – 50% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $14.5M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| The Formidable Fund, Lp | Hedge Fund | $14.5M | $500K | 58 |
From Form ADV Section 7.B private fund reporting.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1.28 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Pension consulting services
Custody
Reported custodians
- Raymond James $442M (49% of AUM) Mar 2026
- LPL Financial $218M (24% of AUM) Mar 2026
- Charles Schwab & Co. $119M (13% of AUM) Mar 2026
- Sei Investments Distribution Co. $68.2M (8% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗