William Palmer Associates, Llc
- Regulatory AUM
- $38.3M
- Discretionary
- $38.3M
- Clients
- 17
- Avg AUM / client
- $2.3M
- Accounts
- 78
- Employees
- 1
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 11 | $12.3M | 32.2% |
| High net worth individuals | 6 | $25.9M | 67.8% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Sp+ 401(k) Savings Plan Sp Plus Corporation | 2024 | |
| Continental Envelope Corporation Profit Sharing Plan Continental Envelope Corporation | 2024 |
People (1)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| William Ware Palmer | Registered representative | CFP | Sep 2012 (14y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Sp+ 401(k) Savings Plan | Sp Plus Corporation | 13,164 | $203M | 01/01/2024 |
| Continental Envelope Corporation Profit Sharing Plan | Continental Envelope Corporation | 92 | $16.9M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/02/2026 | 1.01 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $19.7M (52% of AUM) Feb 2026
- National Financial Services (Fidelity) $16.8M (44% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 02, 2026.
View current Form ADV (SEC/IAPD) ↗