Rfg Advisory, Llc
SEC-registered
Insurance-Affiliated · Mid-sized ($1B–$10B)
CRD 158401
· SEC file 801-79153
· Vestavia Hills, AL
· www.instagram.com
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ADV data as of Jul 30, 2026
- Regulatory AUM
- $8.0B
- Discretionary
- $8.0B
- Clients
- 17,410
- Avg AUM / client
- $458K
- Accounts
- 29,833
- Employees
- 360
AUM over time
$81.3M
$8.0B
Nov 2011
Jul 2026
Annual snapshots from Form ADV filings · as of Jul 30, 2026
Investments (13F portfolio — 1,103 positions, $6,399,601,464)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Exchange Traded Concepts Tru | BLUE DY TOTA ETF | $566,656,602 | 17,603,498 | 8.85% | 7.11% |
| 2 | Exchange Traded Concepts Tru | BLUE CORE BD ETF | $479,523,460 | 19,066,388 | 7.49% | 6.02% |
| 3 | Exchange Traded Concepts Tru | BLUE GL EQUI ETF | $404,606,929 | 12,472,470 | 6.32% | 5.08% |
| 4 | Exchange Traded Concepts Tru | BLUEMONTE LARGE | $331,968,574 | 10,657,097 | 5.19% | 4.17% |
| 5 | Exchange Traded Concepts Tru | BLUEMONTE LARGE | $274,136,980 | 8,772,271 | 4.28% | 3.44% |
| 6 | Exchange Traded Concepts Tru | BLUEMONTE LARGE | $273,799,641 | 8,629,046 | 4.28% | 3.44% |
| 7 | Exchange Traded Concepts Tru | BLUEMONTE SHORT | $165,594,482 | 6,628,950 | 2.59% | 2.08% |
| 8 | Exchange Traded Concepts Tru | BLUE LONG TE ETF | $165,157,089 | 6,548,655 | 2.58% | 2.07% |
| 9 | Exchange Traded Concepts Tru | BLUE DI INCO ETF | $104,371,581 | 4,068,988 | 1.63% | 1.31% |
| 10 | Apple Inc | COM | $69,893,364 | 241,545 | 1.09% | 0.88% |
| 11 | Spdr Series Trust | ST STR P500GRW | $63,835,624 | 536,479 | 1.0% | 0.8% |
| 12 | Invesco Exchange Traded Fd T | RAFI US 1000 ETF | $59,433,219 | 1,100,004 | 0.93% | 0.75% |
| 13 | Nvidia Corporation | COM | $53,053,747 | 265,149 | 0.83% | 0.67% |
| 14 | Fidelity Merrimack Str Tr | TOTAL BD ETF | $52,930,396 | 1,163,561 | 0.83% | 0.66% |
| 15 | Putnam Etf Trust | FOCUSED LAR CAP | $51,551,775 | 1,011,811 | 0.81% | 0.65% |
| 16 | Goldman Sachs Etf Tr | ACTIVEBETA US LG | $50,376,002 | 355,036 | 0.79% | 0.63% |
| 17 | Pimco Etf Tr | ACTIVE BD ETF | $42,038,768 | 455,902 | 0.66% | 0.53% |
| 18 | Pimco Etf Tr | MULTISECTOR BD | $40,206,966 | 1,516,100 | 0.63% | 0.5% |
| 19 | Vanguard Index Fds | S&P 500 ETF SHS | $39,681,851 | 57,777 | 0.62% | 0.5% |
| 20 | Fidelity Covington Trust | BLUE CHIP GRWTH | $39,345,049 | 633,474 | 0.61% | 0.49% |
| 21 | Invesco Qqq Tr | UNIT SER 1 | $39,148,207 | 53,162 | 0.61% | 0.49% |
| 22 | Spdr Series Trust | ST STR BLO 1 ETF | $36,278,324 | 395,879 | 0.57% | 0.46% |
| 23 | Fidelity Covington Trust | ENHANCED INTL | $35,535,506 | 885,510 | 0.56% | 0.45% |
| 24 | Select Sector Spdr Tr | ST STR TECHN ETF | $35,297,966 | 185,272 | 0.55% | 0.44% |
| 25 | Ishares Tr | 0-3 MTH TREASURY | $35,260,684 | 350,260 | 0.55% | 0.44% |
Top 25 of 1,103 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 15,951 | $2.5B | 31.8% |
| High net worth individuals | 1,256 | $2.6B | 32.1% |
| Investment companies | 9 | $2.8B | 34.7% |
| Pension and profit sharing plans | 38 | $10.9M | 0.14% |
| Charitable organizations | 38 | $9.0M | 0.11% |
| State or municipal government entities | 1 | $5.0M | 0.06% |
| Corporations and other businesses | 110 | $86.6M | 1.09% |
| Other | 7 | $3.7M | 0.05% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Bradley Arant Boult Cummings Llp Retirement Plan Bradley Arant Boult Cummings Llp | 2024 | |
| Baker Donelson Bearman Caldwell & Berkowitz Retirement Savings Plan Baker Donelson Bearman Caldwell & Berkowitz P.C. | 2024 |
People (176)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bobby Ray Trust White | Managing Member And Chief Executive Officer | Jul 2011 (15y) | 10% – 25% | |
| Frederick George Trust Wedell | Chief Investment Officer | Oct 2016 (10y) | 5% – 10% | |
| Richard Henry Ohlrich | Chief Compliance Officer | Jan 2022 (5y) | Less than 5% | |
| Bhatt, Kevin, Bhalchandra | Member | Dec 2023 (3y) | 50% – 75% of Long Ridge Equity Partners Gp Iii, Lp (Delaware) (indirect) | |
| Brown, James, Gerard | Member | Dec 2023 (3y) | 50% – 75% of Long Ridge Equity Partners Gp Iii, Lp (Delaware) (indirect) | |
| Brian Alan Ryals | Registered representative | Aug 2011 (15y) | ||
| Bradley J Kamman | Registered representative | Aug 2011 (15y) | ||
| Mark Andrew Pearson | Registered representative | Dec 2013 (13y) | ||
| Stuart Garner | Registered representative | Jun 2014 (12y) | ||
| Daniel Jordan Klein | Registered representative | CFP | Aug 2014 (12y) | |
| Keith Douglas Klusmeyer | Registered representative | Aug 2014 (12y) | ||
| Kevin Robert Grelle | Registered representative | Aug 2014 (12y) | ||
| Stephen Herman Wedel | Registered representative | CFP | Aug 2014 (12y) | |
| John James Gallia | Registered representative | CFP | Oct 2014 (12y) | |
| Clayton Bitting Aho | Registered representative | CFA | Feb 2015 (11y) | |
| Kevin Wade Harper | Registered representative | CFP | May 2015 (11y) | |
| Stephen Brian Carney | Registered representative | Chartered Financial Consultant | Aug 2015 (11y) | |
| Dany Levan Martin | Registered representative | Sep 2015 (11y) | ||
| Jack Burnette | Registered representative | CFP | Nov 2015 (11y) | |
| James Dudley Sumpter | Registered representative | CFP | Dec 2015 (11y) | |
| Chase Randolph Crump | Registered representative | CFP | Jan 2016 (11y) | |
| Thomas Jackson Williams | Registered representative | CFP | Jan 2016 (11y) | |
| Dennis Randall Laird | Registered representative | Dec 2016 (10y) | ||
| John William Pfaudler | Registered representative | Dec 2016 (10y) | ||
| Counce Moody Drinkard | Registered representative | Jan 2017 (10y) | ||
| Bruce Michael Wiitala | Registered representative | Aug 2017 (9y) | ||
| Christine Marie Wedell | Registered representative | CFP | Oct 2017 (9y) | |
| Michael Wayne Stalka | Registered representative | Feb 2018 (8y) | ||
| Katie Esser Hammock | Registered representative | Apr 2018 (8y) | ||
| Ryan Thomas Conley | Registered representative | CFP | Dec 2018 (8y) | |
| Matthew Joseph Leahy | Registered representative | CFP | Apr 2019 (7y) | |
| Roger Dale Hubbert | Registered representative | Apr 2019 (7y) | ||
| Sharilyn Ann Moxley | Registered representative | CFP | Apr 2019 (7y) | |
| Gibson Lee Bosworth | Registered representative | Apr 2019 (7y) | ||
| Mark Scott Dutram | Registered representative | May 2019 (7y) | ||
| Jonathan Samuel Slater | Registered representative | CFP | May 2019 (7y) | |
| Mark Jeffrey Green | Registered representative | May 2019 (7y) | ||
| Robert Thurman Agnew | Registered representative | Nov 2019 (7y) | ||
| Micheal David Heckman | Registered representative | CFP | Nov 2019 (7y) | |
| Charles A Lineberry | Registered representative | Jul 2020 (6y) | ||
| Eric Joseph Blake | Registered representative | CFP | Oct 2020 (6y) | |
| Harris Todd Doobrow | Registered representative | CFP Chartered Financial Consultant | Oct 2020 (6y) | |
| Brian David Swilling | Registered representative | Nov 2020 (6y) | ||
| Ryan Christopher Whitley | Registered representative | CFP | Nov 2020 (6y) | |
| Brock Allen Eson | Registered representative | Nov 2020 (6y) | ||
| Kevin Timothy Murphy | Registered representative | Dec 2020 (6y) | ||
| Eric Gerard Larson | Registered representative | Jan 2021 (6y) | ||
| Joshua Michael Kilsch | Registered representative | Jan 2021 (6y) | ||
| Lance D. Billings | Registered representative | Jan 2021 (6y) | ||
| Nathan Paul Reynolds | Registered representative | Jan 2021 (6y) | ||
| Steven Joseph Spaeth | Registered representative | CFP | May 2021 (5y) | |
| Casey Thomas Marshall | Registered representative | CFP | May 2021 (5y) | |
| Rory Kyle Hartmann | Registered representative | CFP | May 2021 (5y) | |
| Sean M. Cawley | Registered representative | CFP | May 2021 (5y) | |
| Wesley Stephen Miller | Registered representative | May 2021 (5y) | ||
| Zachary Pearson Wicker | Registered representative | Jun 2021 (5y) | ||
| Laura Elizabeth Hinton | Registered representative | Chartered Financial Consultant | Jun 2021 (5y) | |
| Anita Lynne Wiggins | Registered representative | Nov 2021 (5y) | ||
| Richard Aaron Lewins | Registered representative | Nov 2021 (5y) | ||
| Robert Patrick Brown | Registered representative | Dec 2021 (5y) | ||
| Caroline Crossan Ryals | Registered representative | Jan 2022 (5y) | ||
| John Joseph Siuda | Registered representative | Feb 2022 (4y) | ||
| Christopher Reese Rogers | Registered representative | Feb 2022 (4y) | ||
| Caleb Wayne Vaughan | Registered representative | CFP | May 2022 (4y) | |
| David Andrew Koren | Registered representative | Chartered Financial Consultant | May 2022 (4y) | |
| Michael Patrick Smith | Registered representative | CFP | May 2022 (4y) | |
| Alison Burnette Castellano | Registered representative | Jul 2022 (4y) | ||
| Jake Walker Travis | Registered representative | Aug 2022 (4y) | ||
| Brent Barrett Blair | Registered representative | Aug 2022 (4y) | ||
| Joseph A Stephens | Registered representative | CFP | Aug 2022 (4y) | |
| Aaron Laranetto | Registered representative | Aug 2022 (4y) | ||
| David Michael Pulcini | Registered representative | CFP | Aug 2022 (4y) | |
| John Paul Harms | Registered representative | CFP | Aug 2022 (4y) | |
| Joseph A Prestigiacomo | Registered representative | CFP | Aug 2022 (4y) | |
| Marshal Adam Scheidt | Registered representative | Aug 2022 (4y) | ||
| Uriel Alejandro Castillo | Registered representative | Sep 2022 (4y) | ||
| Marcia Annette Miller | Registered representative | Nov 2022 (4y) | ||
| Chandler Austin Dutram | Registered representative | Jan 2023 (4y) | ||
| Joshua Warren Reinbolt | Registered representative | Jan 2023 (4y) | ||
| Edward Arthur Mckelvey | Registered representative | Jan 2023 (4y) | ||
| Nathan Scott Yeomans | Registered representative | Jan 2023 (4y) | ||
| Craig Michael Fishel | Registered representative | Chartered Financial Consultant | Feb 2023 (3y) | |
| Sean William Mccauley | Registered representative | CFP | Mar 2023 (3y) | |
| Andrew David Kessler | Registered representative | CFP | Mar 2023 (3y) | |
| Zachary Bert Campbell | Registered representative | Chartered Financial Consultant | Mar 2023 (3y) | |
| Julie King Knotts | Registered representative | May 2023 (3y) | ||
| Emily Mora | Registered representative | May 2023 (3y) | ||
| Bradford Donald Acton | Registered representative | CFP | Jul 2023 (3y) | |
| Ryan Matthew Lind | Registered representative | Oct 2023 (3y) | ||
| James Daniel Keith | Registered representative | Nov 2023 (3y) | ||
| William David Smith | Registered representative | Nov 2023 (3y) | ||
| Adrian Joseph Castellano | Registered representative | Jan 2024 (3y) | ||
| Dustin Eugene West | Registered representative | Jan 2024 (3y) | ||
| Chris David Abeyta | Registered representative | Jan 2024 (3y) | ||
| Mackenzie Karner Bekeza | Registered representative | CFP | Jan 2024 (3y) | |
| Raymond E Hart | Registered representative | CFP | Jan 2024 (3y) | |
| Susan Diane Auer | Registered representative | CFP | Jan 2024 (3y) | |
| Bridget Erin Michelle Murphy | Registered representative | Jan 2024 (3y) | ||
| William Pearce King | Registered representative | CFP | Jan 2024 (3y) | |
| Nicholas A. Savas | Registered representative | CFP | Feb 2024 (2y) | |
| Ahmad M Quqa | Registered representative | Feb 2024 (2y) | ||
| Amy Lynn Powell | Registered representative | CFA | Mar 2024 (2y) | |
| Paul Justin Wankmueller | Registered representative | Mar 2024 (2y) | ||
| Brittani Corren Schaefer | Registered representative | CFP Chartered Financial Consultant | Apr 2024 (2y) | |
| Amie Lynn Sheputis | Registered representative | Jun 2024 (2y) | ||
| Azaz Mehmood | Registered representative | Jun 2024 (2y) | ||
| Vester Mandiver Martin | Registered representative | Aug 2024 (2y) | ||
| Jared Weston Keeley | Registered representative | CFP | Aug 2024 (2y) | |
| Sharon Hill Martin | Registered representative | Aug 2024 (2y) | ||
| Patrick Gene Sittner | Registered representative | Sep 2024 (2y) | ||
| Heath Randall | Registered representative | Oct 2024 (2y) | ||
| Letitia Steiner Berbaum | Registered representative | Oct 2024 (2y) | ||
| Timothy Carl Snyder | Registered representative | Oct 2024 (2y) | ||
| Ian Douglas Macclure | Registered representative | Oct 2024 (2y) | ||
| Kevin Alexander Mautte | Registered representative | CFP | Nov 2024 (2y) | |
| William Raymond Nicholas Comber | Registered representative | CFP | Dec 2024 (2y) | |
| Lee Crocker | Registered representative | CFP | Jan 2025 (2y) | |
| Ibraheem Wael Ahmad Amin | Registered representative | Jan 2025 (2y) | ||
| James Robert Horn | Registered representative | Jan 2025 (2y) | ||
| Angelica R Walter | Registered representative | Jan 2025 (2y) | ||
| Jarrod Edward Biebel | Registered representative | Jan 2025 (2y) | ||
| Muhammad Muamar Dahnoun | Registered representative | Feb 2025 (1y) | ||
| Patrick Gregory Strodtman | Registered representative | CFP | Feb 2025 (1y) | |
| Richard Charles King | Registered representative | Feb 2025 (1y) | ||
| John Paul Steele | Registered representative | Mar 2025 (1y) | ||
| Claudia Porter | Registered representative | CFP | Mar 2025 (1y) | |
| Tyler M Brown | Registered representative | CFP | Apr 2025 (1y) | |
| Kirk Licata | Registered representative | CFP | May 2025 (1y) | |
| Richard Giannotti | Registered representative | May 2025 (1y) | ||
| Kashif Osman | Registered representative | May 2025 (1y) | ||
| Brandon L Wilson | Registered representative | May 2025 (1y) | ||
| Elizabeth Eleanor Allam | Registered representative | Jun 2025 (1y) | ||
| Loran Scott Coffman | Registered representative | Jun 2025 (1y) | ||
| Elizabeth Connor | Registered representative | Jul 2025 (1y) | ||
| Mitchell Joseph Mulcahy | Registered representative | Jul 2025 (1y) | ||
| Rashad Johnson | Registered representative | Aug 2025 (1y) | ||
| Jonathan Clinton Campbell | Registered representative | CFP CFA | Sep 2025 (1y) | |
| Lucas Kirk Wandell | Registered representative | CFP Chartered Financial Consultant | Sep 2025 (1y) | |
| Jason Brady Dixon | Registered representative | Sep 2025 (1y) | ||
| Russell Thomas Schade | Registered representative | Sep 2025 (1y) | ||
| Michael D Hartman | Registered representative | CFP | Oct 2025 (1y) | |
| David J Fennell | Registered representative | Oct 2025 (1y) | ||
| Danielle Mae Williams | Registered representative | Nov 2025 (1y) | ||
| Heidi Marie Bird | Registered representative | Nov 2025 (1y) | ||
| John Thomas Taylor | Registered representative | CFP | Nov 2025 (1y) | |
| Joshua Lawrence Szyman | Registered representative | CFP | Nov 2025 (1y) | |
| Mary C Huntley | Registered representative | CFP | Nov 2025 (1y) | |
| George Derek Berridge | Registered representative | Nov 2025 (1y) | ||
| David Kemmerer | Registered representative | Dec 2025 (1y) | ||
| Amanda Laughlin Skinner | Registered representative | CFP | Dec 2025 (1y) | |
| Eric Lowell Blake | Registered representative | Jan 2026 (1y) | ||
| Parrish Christian Simmons | Registered representative | Jan 2026 (1y) | ||
| Christopher L. Eklund | Registered representative | Jan 2026 (1y) | ||
| Michael Jeffrey Damon | Registered representative | Jan 2026 (1y) | ||
| Paul Bernier | Registered representative | Jan 2026 (1y) | ||
| Nicholas Blake Morgan | Registered representative | Feb 2026 (0y) | ||
| Ryan Griffin Ledden | Registered representative | CFP | Feb 2026 (0y) | |
| Ricky Allen Howard | Registered representative | Feb 2026 (0y) | ||
| Gabriel Franklin Cook | Registered representative | Mar 2026 (0y) | ||
| Aubrey Damon Gibbs | Registered representative | Mar 2026 (0y) | ||
| Autumn Mower | Registered representative | Mar 2026 (0y) | ||
| Derek Michael Lavery | Registered representative | Mar 2026 (0y) | ||
| Michael John Spero | Registered representative | Mar 2026 (0y) | ||
| Nicholas Galente | Registered representative | Mar 2026 (0y) | ||
| Sarah Ashley Babcock | Registered representative | Mar 2026 (0y) | ||
| Audrey Ivy Pierson | Registered representative | Apr 2026 (0y) | ||
| Hagop (Jacob) Sahak Tujian | Registered representative | Apr 2026 (0y) | ||
| Kimberly Marie Clenney | Registered representative | Apr 2026 (0y) | ||
| Patrick R Dotts | Registered representative | Apr 2026 (0y) | ||
| James Fiorentino | Registered representative | May 2026 (0y) | ||
| Brock J. Andersen | Registered representative | Jun 2026 (0y) | ||
| Shawn Thomas Miles | Registered representative | Jun 2026 (0y) | ||
| Scott Martin Sensenig | Registered representative | Jun 2026 (0y) | ||
| Deely Duane Bailey | Registered representative | Jul 2026 (0y) | ||
| Jeffrey John Fortune | Registered representative | CFP | Jul 2026 (0y) | |
| Brian Deen Lahue | Registered representative | CFP | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Long Ridge Equity Partners Iii, Lp | Owner | Dec 2023 | A | 25% – 50% |
| Lrep Iii Rfg Offshore Investors, Llc. | Owner | Dec 2023 | A | 10% – 25% |
| Long Ridge Equity Partners Gp Iii, Lp (Delaware) | General Partner | Dec 2023 | B | GP / trustee / elected manager of Long Ridge Equity Partners Iii, Lp (indirect) |
Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Bradley Arant Boult Cummings Llp Retirement Plan | Bradley Arant Boult Cummings Llp | 1,172 | $694M | 01/01/2024 |
| Baker Donelson Bearman Caldwell & Berkowitz Retirement Savings Plan | Baker Donelson Bearman Caldwell & Berkowitz P.C. | 1,160 | $628M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/15/2026 | 1.98 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $4.4B (65% of AUM) Jul 2026
- Fidelity Brokerage Services $2.2B (33% of AUM) Jul 2026
- LPL Financial $377M (45% of AUM) Dec 2018
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 30, 2026.
View current Form ADV (SEC/IAPD) ↗