AUMdb

Alliance Investment Management, Llc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 152012 · SEC file 801-121504 · Jenison, MI · WWW.ALLIANCEIM.COM
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$207M
Discretionary
$173M
Clients
170
Avg AUM / client
$1.2M
Accounts
600
Employees
6

AUM over time

$46.4M $207M
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 118 $44.8M 21.7%
High net worth individuals 42 $132M 63.8%
Pooled investment vehicles (non-investment companies) 1 $4.1M 2.01%
Pension and profit sharing plans 9 $21.1M 10.2%
Charitable organizations Fewer than 5 clients $1.1M 0.54%
Corporations and other businesses Fewer than 5 clients $3.7M 1.79%

Private funds (1)

Reported in Form ADV Section 7.B.(1), filing of Mar 2024 · $4.7M combined gross assets

FundTypeDomicileGross assetsOwners
Smith & Associates Financial Fund, Llc Private Equity Fund Michigan $4.7M 15

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Retirement Plan For The Employees Of Museum Associates Museum Associates, D/B/A Los Angeles County Museum Of Art 2024
Light Metals Corporation Uaw Retirement Income Plan Light Metals Corporation 2024

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Nelson, Lori, A Co Trustee Nov 2005 (21y) GP / trustee / elected manager of Thor W. And Lori A. Nelson Trust Agreement Dated Nov. 11, 2005 (indirect)
Thor William Nelson Chief Compliance Officer Nov 2005 (21y) 75% or more
Jacob Lee Holtrop Co Trustee Jan 2015 (12y) ≈ 5% – 18.75% via Jacob And Jolene Holtrop Trust Dated August 17, 2016
Holtrop, Jolene, Lynelle Co Trustee Aug 2016 (10y) ≈ 5% – 18.75% via Jacob And Jolene Holtrop Trust Dated August 17, 2016

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Thor W. And Lori A. Nelson Trust Agreement Dated Nov. 11, 2005 Member Jan 2023 A 75% or more
Jacob And Jolene Holtrop Trust Dated August 17, 2016 Member Jan 2023 A 10% – 25%

Estimated effective ownership (look-through of filed bands):

  • Jacob Lee Holtrop: 50% – 75% of Jacob And Jolene Holtrop Trust Dated August 17, 2016 × 10% – 25% direct ≈ 5% – 18.75% of the firm
  • Holtrop, Jolene, Lynelle: 50% – 75% of Jacob And Jolene Holtrop Trust Dated August 17, 2016 × 10% – 25% direct ≈ 5% – 18.75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Private funds (1, $4.7M gross assets)

FundTypeGross assetsMin. investmentOwners
Smith & Associates Financial Fund, Llc Private Equity Fund $4.7M $100K 15

From Form ADV Section 7.B private fund reporting.

Retirement plans served (2)

PlanSponsorParticipantsPlan assetsAs of
Retirement Plan For The Employees Of Museum Associates Museum Associates, D/B/A Los Angeles County Museum Of Art 313 $56.5M 01/01/2024
Light Metals Corporation Uaw Retirement Income Plan Light Metals Corporation 6 $7.2M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 1.18 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Portfolio management for individuals/small businesses
  • Portfolio management for pooled investment vehicles
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗