The Etf Store, Inc.
- Regulatory AUM
- $168M
- Discretionary
- $152M
- Clients
- 270
- Avg AUM / client
- $623K
- Accounts
- 636
- Employees
- 6
AUM over time
Annual snapshots from Form ADV filings · as of Mar 26, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 222 | $57.2M | 34.0% |
| High net worth individuals | 39 | $94.2M | 56.0% |
| Pension and profit sharing plans | 6 | $16.4M | 9.73% |
| Corporations and other businesses | 3 | $406K | 0.24% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Black & Veatch Retirement Program Bvh, Inc. | 2024 |
People (7)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Nathan Geraci | President, Cco | Nov 2008 (18y) | ≈ 56.25% – 100% via Novadius Holdings Llc | |
| Conor Randal Kelly | Direct Owner | CFP | Jan 2022 (5y) | 5% – 10% |
| Jason Matthew Lank | Registered representative | Jan 2013 (14y) | ||
| Elliott Dugan Homan | Registered representative | Apr 2013 (13y) | ||
| William Frederick Fisher | Registered representative | Aug 2013 (13y) | ||
| Steven Brian Murray | Registered representative | CFA | Sep 2020 (6y) | |
| Timothy Coleman Womack | Registered representative | CFA | Apr 2021 (5y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Novadius Holdings Llc | Direct Owner | Aug 2024 | A | 75% or more |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Nathan Geraci: 75% – 100% of Novadius Holdings Llc × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Black & Veatch Retirement Program | Bvh, Inc. | 7,022 | $3.0B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/26/2026 | 900 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $151M (90% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 26, 2026.
View current Form ADV (SEC/IAPD) ↗